Pitch Now: Four current Needs you can reply to — composers, artists, producers, record labels, publishers, media companies, DJs, songwriters, entrepreneurs, bands. Offer directly via the Needs below.
Composers, Artists and Producers for the Italian Music Market Wanted By John Toso
Italian Way Music, founded by John Toso in Italy, is seeking independent composers, artists, producers, and labels with original, high-quality music suitable for international licensing, publishing, and commercial markets. The focus is on creators who value professional music development, have strong artistic identity, and are prepared to expand their visibility through global partnerships, digital distribution, and broadcasting opportunities.
This opportunity suits creators looking for worldwide reach through flexible publishing and royalty-based collaborations, with their works positioned across professional channels including film, television, radio, advertising, compilations, and digital media. Ideal for those asking: “How can my original music gain international exposure while benefiting from professional support and long-term commercial opportunities?” Suitable projects are expected to align with worldwide licensing formats and quality standards for global audiences. Serious submissions only.
Explore the 3 additional active Needs below: artists, producers, record labels, publishers, media companies, DJs, songwriters, entrepreneurs, bands.
Polish Artists, Record Labels, Publishers and Media Companies Wanted By Marta Karasińska
Marta Karasińska is a business services professional based in Poland. She is looking for international record labels, artist managers, publishers, brands, and digital creators seeking to expand into the Polish and CEE markets. Suitable partners are those seeking expert local guidance to build stronger connections and commercial opportunities within the Polish territory.
Artists, Labels, Producers, DJs, Songwriters, Entrepreneurs Wanted By Anissa Boudjaoui
Anissa Boudjaoui Sutton, founder of Pump It Up Magazine and The Sound of L.A., is an entertainment business professional based in Los Angeles, working with independent artists, producers, labels, and creative entrepreneurs seeking professional growth and international visibility. Her platform offers artist development, promotion, PR campaigns, media exposure, branding, digital marketing, and strategic partnerships to help talent build credibility and expand their reach across global markets. Suitable collaborators include artists, DJs, songwriters, and creative businesses looking for long-term support, promotional opportunities, and stronger positioning within the entertainment industry.
Artists, Bands and Labels Wanted By Miriam Guigueno
Dr. Music Promotion is a Germany-based music PR agency and label service provider specializing in Pop, Rock, and Metal, offering professional support for emerging artists, bands, songwriters, and music businesses seeking international growth. The company provides promotion, distribution, booking, management, publishing, playlist, radio, TV, tour, and digital marketing services through a global network built since 2006. Suitable collaborators are artists and labels looking for comprehensive industry support, creative PR strategies, and worldwide exposure opportunities.
Open the Need and review notes on genre, format, and deliverables.
Send a focused pitch: summarize your (Music) Offer in 2–3 lines (who you are, what you offer, why it fits).
Use the site tools to offer directly from the Need.
Note: You must be logged in to Music2Deal to contact members or submit.
Not on Music2Deal yet?
To respond to these Needs, you’ll need an account. Create a free profile to offer directly from each Need. Join now: Music2Deal — the business network for 18,000+ proven music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer—Music2Deal helps you connect, promote, and discover real opportunities.
We could explain it ourselves — but sometimes it is better to let music professionals speak for themselves.
In this blog feature, we are presenting four short testimonials from respected industry professionals who share why they see value in Music2Deal as a dedicated network for real music business opportunities.
Their voices show what Music2Deal was created for: connecting music professionals, helping them stay connected, and making it easier to discover new opportunities in the international music business.
Watch the videos below and take another look at Music2Deal.
Every technological revolution in music has been accompanied by the same question:
“Will this replace musicians?”
Today, the debate revolves around Artificial Intelligence. Thirty years ago, it was about digital samplers. Before that, it was synthesizers, drum machines and digital recording.
History has shown us something interesting: technology rarely replaces creativity. Instead, it changes the way we express it.
Early in my career, I worked as a sound designer for companies such as Angel City Audio and Valhala, creating sound libraries and sample collections for Korg and Roland instruments. At the time, many believed that sampling technology would make musicians obsolete.
It didn’t.
The opposite happened.
It gave producers, composers and musicians new creative possibilities while preserving what has always mattered most: artistic vision.
Later, while producing orchestral soundtracks for television, including projects for Brazil’s TV Globo such asHilda Furacão, we combined digital samplers with real orchestras and live musicians. Technology became part of the creative process, not a substitute for it.
Today, AI represents another extraordinary leap forward.
Independent creators now have access to production tools that were once available only in world-class recording studios. That is a remarkable democratization of music production.
But access to technology has never been the same as artistic identity.
Artificial Intelligence can suggest harmonies, generate arrangements, create sounds and even produce complete tracks.
What it cannot replace is the artistic intention behind every creative decision.
The personality of an artist is not found in the software they use.
It is found in their choices.
In their taste.
In their cultural references.
In the emotions they decide to communicate.
This is why I believe AI should be embraced as a creative partner rather than a creative replacement.
A good example is the growing number of artists who deliberately choose to combine modern production techniques with live performances to create distinctive sonic identities. The goal is not to reject technology but to use it intentionally, ensuring that every artistic decision reflects a unique creative vision rather than simply accepting the first result generated by an algorithm.
The real challenge for today’s creators is no longer learning how to use AI.
It is learning how to remain recognizable in a world where everyone has access to the same tools.
Because audiences rarely connect with technology.
They connect with authenticity.
As the music industry continues to evolve, our greatest competitive advantage will not be the software we use.
It will be our ability to transform technology into something deeply human.
Technology will continue to evolve.
Creativity will continue to define us.
How do you use AI in your creative process? Do you see it primarily as a creative assistant, a production tool, or something that could fundamentally change the role of composers and producers? I’d love to hear your perspective and continue this conversation with the Music2Deal community.
From concert promoter to creative right consultant, this edition spotlights four Music2Deal professionals actively shaping the international music business.
Each brings deep expertise, regional insight, and a strong track record of collaboration.
Eric de Fontenay – Concert Promoter & Music Executive | China
Eric de Fontenay is a music industry professional and founder of MusicDish and Mi2N, with expertise in international promotion, touring, and cultural exchange between Greater China and global markets.
Starting his career in telecommunications consulting, Eric moved into digital media and launched MusicDish独立小炒 in 2010 to connect Chinese independent artists with global audiences. Over the years, he has organized international tours in the US and Europe for artists such as Second Hand Rose, and collaborated with global acts including Sugar Blue and Tom “The Suit” Forst in China, developing strong experience in cross-border project execution and event production.
As a co-founder of TGIS and an active supporter of Beijing’s cultural community, Eric continues to build international networks while creating opportunities for independent music and fostering global cultural exchange.
Ezgi Kurnaz is a music industry and PR executive with expertise in promotion, media placement, and artist visibility across contemporary and catalog repertoire.
Starting her career working closely with artists and labels, Ezgi has developed strong skills in positioning projects with the right audiences and platforms, while also specializing in music licensing across archival and legacy catalogs. Over the years, she has managed artist relations and guided projects through all stages of development at Oathcreations, from initial concept to final release.
As part of a multidisciplinary label focused on electronic music, Ezgi continues to support creative and strategic growth while helping artists build distinctive identities and long-term artistic value across international markets.
Alfons Weindorf is a Munich-based composer, producer, and label owner with expertise in music creation, production, and artistic development across multiple genres.
Starting his career in music production and composition, Alfons has built a long-standing practice focused on crafting distinctive and successful tracks, combining technical skill with strong musical intuition. Over the years, he has developed a versatile body of work shaped by collaboration, industry experience, and a consistent drive to bring creative ideas to life.
As a producer and label owner, Alfons continues to pursue music as both an artistic and human necessity, guided by a commitment to overcoming challenges and supporting the realization of meaningful musical projects.
Brenda Adigwe – Music Publisher & Creative Rights Consultant | Nigeria
Brenda Adigwe is a music industry professional and creative rights consultant with expertise in performance, songwriting, and music publishing, with a focus on intellectual property, royalties, and metadata systems across African and international markets.
Starting her career working across songwriting and publishing, Brenda has built over a decade of experience supporting independent creators in understanding and structuring their rights. Through her company BAAR.MGT, she has developed a strong practice in copyright education, rights management, and revenue optimization, helping artists better protect and monetize their work.
As a founder and advocate for creator empowerment, Brenda continues to bridge the gap between creativity and business in Africa while developing educational and community initiatives that support long-term sustainability for artists and music professionals.
➡️ Want to grow your network and be featured? Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world. Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities. You could be next in our spotlight.
A clearer design, improved usability and a stronger focus on real music business opportunities.
Music2Deal has been updated — and the new version is now live.
With the latest improvements, Music2Deal is even more focused on what makes the platform valuable for music professionals worldwide: helping them connect, stay connected and discover real business opportunities.
Music2Deal is often described as “the LinkedIn for music professionals” — but it goes one step further. It is not only about building contacts. It is about staying informed when someone in your music business network is offering something, looking for something or creating a new opportunity.
Connect with music professionals worldwide
Music2Deal connects more than 18,000 music professionals from over 160 countries, including labels, publishers, A&R managers, producers, managers, licensors, songwriters, artists, recording studios, booking agencies and many other professionals from the music industry.
Whether you are looking for new contacts, artists, songs, licensing opportunities, producers, managers or business partners, Music2Deal helps you find the right people in a dedicated music business environment.
Stay connected about music opportunities
In the music business, contacts are important — but staying informed is even more important.
You may already be connected with hundreds or thousands of people on different platforms. But do you really know what they are currently offering or looking for?
That is where Music2Deal makes the difference.
When your contacts post new offers or requests, you can be informed via your feed and email notifications. At the same time, your own network can be automatically informed about your latest opportunities.
This helps music professionals not only build a network, but also use that network for real business.
Built for the music industry
Unlike general social networks, Music2Deal was created specifically for the music business.
The platform combines professional networking with a dedicated marketplace for music opportunities. Members can present themselves, share offers and needs, discover matches and stay updated about what is happening inside their music business network.
The new Music2Deal makes this even clearer, easier and more focused.
Connect. Stay connected. Close deals.
The idea behind Music2Deal is simple:
Connect. Stay connected. Close deals.
The new version of Music2Deal is live now.
Join for free and become part of the international Music Business Network:
What started many years ago with a simple idea continued step by step and has now reached a completely new level.
The goal was never to build just another social network.
The idea was always to create a place where music professionals can stay informed about what their contacts are doing, offering or looking for.
Because in the music business, opportunities are often missed not because people are disconnected — but because they are not informed.
The new version of Music2Deal is cleaner, faster, easier to use and much more focused on what really matters: music opportunities and meaningful business connections.
At the same time, we know that no platform is ever perfect from day one. Like every larger system, Music2Deal will continue to evolve step by step based on feedback, ideas and real user experience.
After all these years, I’m really excited to finally share this new chapter with you.
After many years of development, redesigns, ups and downs, late nights and endless discussions, it is finally happening.
To be honest: Music2Deal was not always as easy and intuitive as I wanted it to be. Building a platform for very different music business people around the world became much more complex than I expected years ago.
At the same time, the vision itself never really changed.
The idea was always:
Get in contact. Stay in contact about music opportunities.
Over the years, many programmers, designers, representatives and members helped shape Music2Deal into what it is today.
When I now look back at old screenshots, flyers and emails, I realize again how long this journey really has been.
And still, I feel that the real journey is only starting now.
With the new version, the goal was not simply to redesign Music2Deal visually. The goal was to make it cleaner, more focused and easier to use — while staying true to the original idea behind it.
I really hope the new Music2Deal finally comes much closer to the vision I had in mind for many years.
This post is part of the story behind the new Music2Deal.
This early layout from 2010 reminds me how much work went into Music2Deal behind the scenes.
Many people only see the front end of a platform. They see pages, buttons, colors and profiles. But behind that there are so many thoughts, changes, setbacks and compromises.
Music2Deal was never planned as just a simple contact database.
The idea was to build a community and marketplace in one place — with members who can offer or want artists, songs, licensing, vocalists, business contacts and other music-related opportunities.
That is much more complex than it may look from outside.
And the challenge was not only technical. The challenge was also to create a tool that makes sense for very different people in the music business with very different needs.
If I look back honestly, I would say the effort was always strong, but the usability was not always where I wanted it to be.
That is one important reason why this next update means a lot to me.
This post is part of the story behind the new Music2Deal.
This picture takes me back to POPKOMM 2010.
POPKOMM was an international music business fair, first in Cologne, later in Berlin, and at that time in competition with MIDEM in Cannes.
For me, events like this always showed very clearly what the music business is really about: people, trust, timing and staying in touch.
Quite early, it was clear to me that Music2Deal should not stay only German. In fact, already in summer 2004, Richard Rogers, ex A&R Warner/Chappell Music UK, became the first Music2Deal representative. I am happy to say he is still on board today, more than 20 years later.
Today we have 18 representatives.
So the international idea is really not new at all.
Act local but benefit from the international network of Music2Deal.
Even the translation system for representatives was part of this early concept. And to be honest, this was also one reason why the programming moved more slowly than I had hoped.
But I still believed this was the right way, because the music business is local and international at the same time.
This post is part of the story behind the new Music2Deal.
This was Music2Deal in 2010.
Of course, from today’s view, it looks old. But when I look at it, I can still clearly see what I wanted to build.
Music2Deal was never meant to be just another place where people create a profile and then disappear. The idea was to create something more useful for the music business.
One big challenge from early on was that it should fit very different people: artists, songwriters, singers, producers, managers, labels, publishers, licensing people and more. And also different levels — from newcomers to very experienced professionals.
Step by step it became clearer what the real value should be: not only getting in contact, but also staying in contact in a meaningful way.
In our business, it is not enough to know somebody. It also matters to know what they are doing right now, what they offer, and what they are looking for.
That was already a big part of the idea behind Music2Deal by then.
In around three weeks, the new Music2Deal should go online. Before that happens, I want to share a bit of the story behind it.
Back in 2006, Music2Deal was still in beta mode. But the real story started much earlier.
The background of Music2Deal was Musikplaza.de, a German website I started in 1997. Musikplaza was the roof under which several independent music websites could be found: Talentweb for artists, Songshop.net for song plugging, Vocals Online for singers, and Talentstore for paid downloads.
Especially for talents, it was also not yet the right time to sell music via Talentstore, which was based on the service and technology of Music on Demand, a daughter company of Deutsche Telekom. At that time, modem connections were still very slow, so even good ideas could come too early.
Before the 2000 crash, I got competitors like Besonic, Peoplesound or Virtual Volume. They had funding. Today they are all gone.
After the crash, I restarted the business, founded Music2Deal e.k., and continued to build what later became Music2Deal.
So this old flyer is not only a memory for me. It is one step in a very long journey.
About the author:
Mario Christiani is the Founder-CEO of Music2Deal.
Pitch Now: Four current Needs you can reply to — licensing, song and artist. Offer directly via the Needs below.
Music Licensing Wanted By Henri Pierre Mousset
Wiseband, a France-based digital distribution service represented by Henri Pierre Mousset, is seeking independent artists and labels with strong, release-ready material aimed at global streaming and commercial markets. The focus is on creators who understand the value of professional distribution, have clear artistic direction, and are prepared to position their music for international audiences and licensing opportunities.
This opportunity suits artists who are actively looking for worldwide reach without the limitations of subscription-based models, and who want straightforward, efficient placement across major platforms and commercial channels. Ideal for those asking: “How can my music be distributed globally with flexible terms and real commercial potential?” Suitable projects are expected to align with multi-use licensing formats including film, television, gaming, advertising, compilations, and mobile content. Serious submissions only.
Explore the 3 additional active Needs below: song and artist.
Music Catalog Wanted By Vumani Ngema
Vumani Ngema is an entertainment business professional based in Durban, working across music, film, and media industries. Genres: R&B, House, Hip-Hop. Language: English & others. They are actively looking for artists, songwriters, and producers with established music catalogs, preferably with at least 50K monthly listeners on Spotify, for acquisition opportunities. This includes full or partial catalog purchases (not advances), and they are also open to individual single releases. Please get in touch if you are looking to sell your catalog or music releases.
Norway Solo Artists Wanted By Prymax Media Label & Investment Firm
Prymax Media & Technology Group is a New York–based private investment firm founded in 2020, specializing in music catalog acquisition, media production, and cultural preservation. They are actively looking for artists, songwriters, and producers from Norway who perform in English and have a strong presence across genres such as jazz, pop, blues, soul, rock & roll, gospel, R&B, hip-hop, as well as related work including soundtracks and jingles. Selected artists will have the opportunity to join recording projects based in New York City.
Artists with Strong Performance Skills Wanted By Hans-Juergen Müller
Hans-Juergen Müller is a Germany-based film and TV professional operating a live music platform that connects artists with event, tourism, and entertainment industries. They are actively looking for professional musicians, performers, and artists with original material and strong live performance skills. Selected artists will be featured on the “Best of Five Live” platform, gaining exposure to event organizers, producers, hotels, and music industry professionals, along with opportunities linked to digital streaming concepts and a planned annual award recognizing standout performers.
Open the Need and review notes on genre, format, and deliverables.
Send a focused pitch: summarize your (Music) Offer in 2–3 lines (who you are, what you offer, why it fits).
Use the site tools to offer directly from the Need.
Note: You must be logged in to Music2Deal to contact members or submit.
Not on Music2Deal yet?
To respond to these Needs, you’ll need an account. Create a free profile to offer directly from each Need. Join now: Music2Deal — the business network for 18,000+ proven music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer—Music2Deal helps you connect, promote, and discover real opportunities.
From global executive to musicpreneur and publishing, this edition spotlights four Music2Deal professionals actively shaping the international music business.
Each brings deep expertise, regional insight, and a strong track record of collaboration.
Patrick la Lau – Record Label Executive | Netherlands
Patrick la Lau is a music industry executive at Dutch Entertainment Group Records, with expertise in licensing, distribution, and promotion across the Benelux and international markets.
Starting his career working closely with artists, management, and record labels, Patrick has honed his skills in developing effective release strategies and securing rights to maximize impact. Over the years, he has guided projects from acquisition to full market rollout, connecting global repertoire with local audiences and identifying opportunities for growth.
As a leader in international collaboration and tailored promotional campaigns, Patrick continues to expand networks while driving measurable commercial success for artists and labels worldwide.
Fernando Fazzari – Music & Entertainment Executive | United States
Fernando Fazzari is a music and entertainment executive specializing in production, publishing, and global artist development.
Beginning his career in the U.S. Latin music scene, Fernando worked with major companies including BMG US Latin, Sony Latino, and WEA, gaining extensive experience in artist management and cross-market promotion. As a LARAS (Latin Grammys) member and ASCAP AMP Award recipient, he has built a reputation for connecting talent with strategic opportunities worldwide.
As founder of MFM Plus, Fernando leads a one-stop platform for distribution, supervision, and artist services, bridging Latin American artists to international markets and creating cross-cultural partnerships that expand reach and long-term value.
Felipe E. Heringer Satil – Music Licensing Specialist | Brazil
Felipe E. Heringer Satil is a Brazil-based entertainment lawyer specializing in music licensing and sync across Brazil and Latin America.
Starting his career navigating the complexities of rights clearance and contract structuring, Felipe quickly became a trusted partner for music supervisors, production companies, brands, and agencies seeking efficient licensing solutions. He represents artists and rights holders while connecting catalogs to international sync opportunities.
Through Heringer Management & Legal Affairs, Felipe combines legal precision with market expertise, enabling smooth and reliable music licensing across LATAM for clients worldwide.
Chris B is a Hong Kong-born promoter, singer, and songwriter, recognized for shaping the city’s indie music scene for over two decades.
Beginning her career as a performer and community organizer, Chris founded The Underground, one of Hong Kong’s longest-running live music platforms, supporting hundreds of shows and festivals and championing original artists. As a C.A.S.H. member and award-winning industry figure, she connects artists, brands, and audiences while advocating for music rights from local stages to international platforms.
Through her work, Chris blends creative identity with community impact, continuing to drive the growth and visibility of independent music culture in Hong Kong.
➡️ Want to grow your network and be featured? Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world. Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities. You could be next in our spotlight.
From time to time, we spotlight handpicked Licensing Offers from across the Music2Deal community. Four licensings-ready tracks—from USA, Brazil, and Japan. Review the summaries and connect directly on Music2Deal.
Tony Catania aka Tom Civic (Award winning producer, i.e. Scatman John), USA — Dance Electronica
Dance electronica track by Tom Civic titled Can You Face It, released in 2026 and designed for high-energy commercial use. Dynamic, powerful, and engaging, it delivers an explosive, upbeat sound with soulful, uplifting vibes, featuring male English vocals and a fast-paced groove, ideal for gaming, film, commercials, and multimedia projects.
Daniel Silveira (Paula Fernandes, Taylor Swift, Shania Twain, Michael Bolton…), Brazil — Rock
Rock track by Daniel Silveira titled Gigantes de Nazaré (Nazaré’s Giants), available for commercial licensing since 2026. It delivers a dramatic, down-tempo cinematic sound inspired by ocean power, with no vocals and full master and sync rights for use in gaming, film, and commercial projects.
Pop track by Ohashi Atsuyoshi titled Dreams Are So Far Away, available for commercial licensing since 2026. It delivers a mid-tempo, cheerful and uplifting sound with romantic, energetic vibes, featuring male English vocals and flexible master use for gaming, film, and commercial projects.
Pop track by Krysten Berg titled The Sound, available for commercial licensing (PRO: ASCAP) since 2026. It features mid-tempo, romantic vibes with female English vocals and full master access, ready for use in film and commercial projects.
To respond to these offers, you’ll need an account. Create a free profile to connect or submit directly from each offer.
Join now: Music2Deal— the business network for 18,000+ verified music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer, Music2Deal helps you connect, promote, and discover real opportunities.
MkS: My name is Mckaywer Sting Salethan, professionally known by my stage name 4Staan. I am a music producer, recording artist, and mixing & mastering engineer based in Kanyakumari, India. I have been actively working in music production for over six years, creating and collaborating on independent music projects across multiple genres. My work focuses on producing emotionally engaging music while collaborating with artists and creatives from different backgrounds.
—
M2D: Why do you think your kind of music will do well internationally?
MkS: Music has the ability to connect people beyond language and cultural boundaries. I focus on creating music with strong emotional expression and modern production that can resonate with listeners globally. With digital platforms allowing independent artists to reach audiences worldwide, I believe music that carries authentic emotion and relatable themes can travel across borders and connect with diverse listeners.
—
M2D: Notable projects you have completed
MkS: One of my notable achievements is having my debut album featured on BBC Asian Radio, which helped my music reach an international audience. Another highlight was an independent release titled “Vikram – Venuma En Recipe,” which gained strong traction and went viral across YouTube and various social media platforms.
Alongside these projects, I have worked on multiple independent music productions where I handled the full creative process, including songwriting, recording, production, and mixing & mastering.
—
M2D: Upcoming projects / tours
MkS: I am currently working on new independent music releases and collaborations with artists from different creative backgrounds. My focus is on continuing to release original music, expanding collaborations, and reaching wider audiences through new projects and creative partnerships.
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M2D: What do you think is the single largest problem faced by the music industry today?
MkS: One of the biggest challenges in the music industry today is visibility for independent artists. With a huge amount of music being released every day, it can be difficult for talented artists to reach the right audience and gain meaningful exposure.
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M2D: How do you think it can be resolved?
MkS: I believe stronger industry networks, collaboration opportunities, and platforms that connect artists with music professionals can help address this challenge. When artists have access to supportive communities and industry connections, it becomes easier for them to showcase their work and grow their careers.
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M2D: Your plans for next year
MkS: Over the next year, my goal is to release more original music, collaborate with artists and producers internationally, and continue developing my work as both a producer and recording artist while expanding my presence in the global music community.
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M2D: A good word on Music2Deal
MkS: Music2Deal is a valuable platform that connects artists, producers, and music professionals from around the world. It creates opportunities for collaboration, networking, and discovering new talent, which is essential for the growth of independent artists in today’s music industry.
From global executive to musicpreneur and publishing, this edition spotlights four Music2Deal professionals actively shaping the international music business.
Each brings deep expertise, regional insight, and a strong track record of collaboration.
Lars Deutsch – Music Producer United States
Lars Deutsch is an Emmy-winning composer, producer, and audio strategist, with a career spanning heavy metal performance, classical composition, academia, and award-winning film scoring.
Beginning his creative journey in a small German village, Lars evolved from guitarist and songwriter to earning a Master’s degree in classical composition, leading to international performances of his works and lecturing in composition and audio production. These experiences became the foundation for scoring over four hundred films and commercials that have collectively earned more than one hundred awards.
As a sought-after producer and engineer, Lars specializes in music for film, songwriting, artist development, and audio branding. His recent projects include campaigns for Starbucks, SoFi, and Postmates, along with collaborations connected to Stephen King, Keke Palmer, and James Earl Jones.
Andy Prinz – A&R, Publisher, Producer Andy Prinz Publishing | Switzerland
Andy Prinz is a Switzerland-based producer, composer, and sound designer, with a career spanning artist performance, label leadership, publishing, and tech-driven music innovation.
Beginning his journey as an artist in the early 1990s, Andy evolved from Synthpop and Industrial into House, Techno, and Trance, later expanding into Pop and experimental genres while earning gold and platinum certifications across multiple releases. These experiences became the foundation for more than 25 years of expertise in music publishing, A&R, talent scouting, and career development, helping shape acts such as Aly & Fila and co-founding labels including Offshore Music and Livana Music.
As Founder of Andy Prinz Publishing, Andy specializes in visionary A&R, catalog strategy, global marketing, and innovative monetization models powered by emerging technologies like AI and blockchain, connecting artists, brands, and investors with the tools and partnerships needed to thrive in the evolving digital music landscape.
Hari Seno – Music Producer Global Music Insight, Indonesia
Hari Seno is an Indonesia-based music producer and business consultant, with a focus on instrumental and cinematic music across Pop and multi-genre landscapes.
Beginning his journey as a producer driven by a passion for cinematic sound, Hari expanded his expertise in 2017 through a scholarship to study the Music Industry at the University of Liverpool. These experiences became the foundation for bridging creativity and strategy, combining music production with industry insight to support independent artists navigating today’s global market.
As Founder of Global Music Insight, Hari specializes in music marketing consulting, artist development, and strategic guidance for independent musicians. Through his work as Hariseno on digital platforms, he continues to create instrumental-driven projects while empowering artists and brands with practical industry knowledge and global perspective.
Christian Meyer-Pedersen –Songwriter adMeyerMusic, Germany
Christian Meyer-Pedersen, professionally known as adMeyer, is a Hamburg-based songwriter, lyricist, composer, and vocalist, with a career spanning R&B, Soul, Rock, and genre-blending contemporary music.
Beginning his songwriting journey in 1985, Christian developed a distinctive style rooted in rhythmic bass lines and memorable hook-driven melodies. These foundations shaped a diverse catalog influenced by R&B, Soul, Rock, EDM, Country, Jazz, and Funk—crafted to be adaptable across genres and tailored to suit both male and female voices.
As the creative force behind adMeyerMusic, he specializes in delivering unique, catchy, and collaboration-ready song ideas designed for professional production and publishing. His work focuses on providing strong musical concepts that can be further developed by artists, producers, and industry partners seeking versatile and commercially adaptable material.
➡️ Want to grow your network and be featured? Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world. Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities. You could be next in our spotlight.
From time to time, we spotlight handpicked Artist Offers from across the Music2Deal community. 4 wonderful artists are ready to offer their music—from Israel, Poland, Argentina, and France. Review the summaries and connect directly on Music2Deal.
Hilla Peer (Israel) — Pop
Pop vocalist and songwriter from Israel, creating professional custom vocals and original music for creators and brands. Specializing in expressive remote recordings and sync-ready songs with all rights available, she delivers studio-quality performances tailored for commercials, films, and media projects. Driven by creativity and emotion, every collaboration is crafted to elevate your sound and make it stand out.
Genre: Pop Type: Solo artist Country: Israel Language: English Application: Recording
Paula Szczyt (Poland) — Alternative Pop Rock, Rock & Roll / Blues
A cinematic alternative pop rock artist blending raw rock energy with soulful blues influences in Polish and English. She creates emotionally driven songs available for live performance, recording, and visual media use.
Pop band from Argentina with their fourth release “Shine in You,” available on all digital platforms. The video captures recording sessions at Gustavo Cerati’s Unísono studio and artistic lighting to reflect the song’s meaning. Their energetic performance bring the music to life.
Rock band from France, Morgana Magna / Furies delivers powerful, myth-inspired music in English. Their songs channel the relentless energy of the Furies, goddesses of vengeance, creating intense, driving tracks perfect for recording projects.
Genre: Rock Type: Band Country: France Language: English Application: Recording
To respond to these offers, you’ll need an account. Create a free profile to connect or submit directly from each offer.
Join now: Music2Deal— the business network for 18,000+ verified music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer, Music2Deal helps you connect, promote, and discover real opportunities.
From global executive to musicpreneur and publishing, this edition spotlights four Music2Deal professionals actively shaping the international music business. Each brings deep expertise, regional insight, and a strong track record of collaboration.
Arron Gonzales – Global Executive & CMO World Movement Enterprise| United States
Arron Gonzales is a Global Executive and Chief Marketing Officer of World Movement Enterprise, with a career spanning street-level promotion, military service, and executive leadership.
Beginning his professional journey in the 1990s Sacramento street-team marketing scene, Arron later served as a U.S. Air Force veteran, where he developed expertise in large-scale logistics and operational strategy. These skills became the foundation for building and scaling national sales and distribution networks across multiple industries.
As Founder of Marketing Opedia and CMO of Streetbuzzz and World Movement Enterprise, Arron specializes in disrupting traditional advertising models. He is the creator of the “Unbelievable Math” media strategy, delivering high-volume Connected TV exposure across platforms such as Roku, Amazon Fire TV, and gaming consoles through data-verified distribution.
Xavier Collin – Publisher, Manager, Producer WTPL Music | France
Xavier Collin is a music publisher and executive with over three decades of experience across publishing, production, distribution, and artist services.
Active in the music industry since 1991, Xavier operates as a publisher, record label owner, music producer, manager, booking agent, concert promoter, and A&R. His work spans a wide range of genres, including Pop, Rock, Hip-Hop, Electronic, Jazz, World, Folk, Soundtrack, and Experimental music, reflecting a broad and adaptable catalog strategy.
Through his company, Xavier provides a one-stop solution for music rights and exploitation, managing a catalog of more than 8,000 tracks across all styles. The company specializes in publishing administration, sub-publishing, and rights management, supporting creators and rights holders at both national and international levels.
Frank Otto is a music executive, label founder, and marketing professional with a career spanning artist development, international label operations, and music marketing.
Active as a musician from an early age and still creatively involved today, Frank transitioned from performance into artist management, working in London with Simon Napier-Bell, followed by record company roles at Kickin Records. He later founded his own record label in Berlin, combining creative vision with business strategy.
In 1992, Frank founded CHAMPIONSOUND after serving as Director of International Exploitation at the influential London label Kickin Records. The label emerged during a formative period for electronic and club culture, bridging the rise of breakbeat in London with the evolution of techno and electronic scenes in post-reunification Berlin.
Vumani Ngema – Distribution, Publishing, Administration, South Africa
Vumani Ngema is an entertainment business executive specializing in music and film distribution, publishing, and digital services.
Operating across music, film, television, radio, sports, and literature, Vumani works at the intersection of creative content and commercial exploitation, positioning entertainment as an integrated business ecosystem. His primary genre focus is House music, with additional activity across Dance Electronic, Hip-Hop, Pop, R&B, Gospel, and Alternative genres.
Through his company, Vumani has collaborated with prominent artists including Ntencane, DJ Maphorisa, Kabza De Small, Sanele Mkhize, and Static Que. The company has also partnered with leading industry organizations and platforms such as Sony, Africori, The Orchard, MTN, CCA, and Electromode.
➡️ Want to grow your network and be featured? Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world. Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities. You could be next in our spotlight.
Pitch Now: Four current Needs you can reply to — TV/film songs, hard rock, collabs, and catalog/label sales. Offer directly via the Needs below.
Spaghetti Music Publishing — Licensing Opportunities (Australia)
Spaghetti Music Publishing is seeking select artists and songwriters interested in developing international-standard recordings suitable for film, TV, documentary and commercial licensing. We operate on a producer-led recording model, pairing artists with experienced session musicians and arrangement direction to create broadcast-ready masters with clear commercial intent.
This opportunity suits artists who already have strong material, are performance-ready, want to hear their music realised at a truly professional level, and understand recording as a commercial asset, not a demo. This is not an unpaid collaboration or entry-level submission. Projects are undertaken as commissioned or artist-funded productions, with clear publishing and licensing pathways. Ideal for artists asking: “How would my music sound with a top-tier professional band and producer behind me?” Serious enquiries only.
Ninenote Music is a new boutique recording label based in Jakarta, launched on October 18, 2025, with the mission to become an international independent label. Genre: Pop. Business: Record Label. They are looking for artists, songwriters and producers from the United States, Japan, Sweden, Malaysia, Indonesia and the United Kingdom as they expand globally. Please send your demo.
Lavina Music Holding / Polina Klim — Publishing & Direct Distribution (Ukraine)
Publishing house seeking high-quality music from artists, authors, and copyright holders. Lavina Music is the first label in Ukraine and among the first in the CIS with direct distribution partnerships (YouTube/YouTube Music, Apple Music/iTunes, Spotify, Deezer, etc.). They offer fast, direct publishing without intermediaries, ongoing content monitoring/support, and resolve copyright conflicts to improve royalty collection; they also create artwork for audio/video and develop products using proprietary tech and AI. Open to productive, long-term collaboration.
Volkan Gücer / MUZIKAL PRODUCTIONS & ENTERTAINMENT — Hip-Hop/Rap Solo Artist (Germany)
MUZIKAL PRODUCTIONS & ENTERTAINMENT (Cologne) is led by composer/producer Volkan Gücer, offering in-house music recording and music-video production. The team works in a professional studio environment in Germany and collaborates with large film studios in Sofia for video shoots. Gücer’s background spans extensive film/TV scoring and label/publishing activity, giving projects a full production pipeline from track creation to release-ready deliverables. For this project, they’re seeking a hip-hop/rap solo artist with significant listeners for a single/duet collaboration.
Open the Need and review notes on genre, format, and deliverables.
Send a focused pitch: summarize your (Music) Offer in 2–3 lines (who you are, what you offer, why it fits).
Use the site tools to offer directly from the Need.
Note: You must be logged in to Music2Deal to contact members or submit.
Not on Music2Deal yet?
To respond to these Needs, you’ll need an account. Create a free profile to offer directly from each Need. Join now: Music2Deal — the business network for 18,000+ proven music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer—Music2Deal helps you connect, promote, and discover real opportunities.
From publishing and artist management to legal strategy and sonic branding, this edition spotlights four Music2Deal professionals actively shaping the international music business. Each brings deep expertise, regional insight, and a strong track record of collaboration.
Polina Klim – Publisher Lavina Music Holding | Kyiv, Ukraine
Polina Klim is the CEO of Lavina Music Holding, Ukraine’s first music holding, founded in 2001. As a publisher and producer, she oversees a vast catalog of more than 25,000 audio and video works, including numerous gold and platinum releases.
Lavina Music Holding operates as a global digital aggregator for music, film, and entertainment content, distributing directly to major platforms such as YouTube, Apple Music, Spotify, and Deezer. With a strong focus on rights protection and anti-piracy policies, the company became one of the first Ukrainian labels to join the International Federation of the Phonographic Industry (IFPI).
Polina and her team provide comprehensive legal and business support for artists, authors, and rights holders, positioning Lavina Music Holding as a key player in international music licensing.
With over 20 years of experience in the recording and management business, Maurizio Clemente operates at the intersection of artist development, electronic music, and strategic marketing.
Through Ritmo Fulcral / Key Note Multimedia, he works across management, booking, A&R, label consulting, promotion, and event production, with a strong focus on Dance and House music. His agency supports artists and DJs with tailored business strategies, combining creative consultancy with commercial planning, licensing, and international distribution.
Maurizio’s approach blends traditional industry know-how with innovative marketing techniques, helping artists establish sustainable careers within both underground and professional markets.
Life D. Griffith – Business Services / Legal & Strategy, High End Music Partners (HEMP) | Long Beach, USA
Life D. Griffith is a veteran music industry executive, legal consultant, and entertainment strategist with more than 30 years of experience across nearly every facet of the music business.
His career includes key roles at major labels and organizations, contributing to the success of artists such as Erykah Badu, A Tribe Called Quest, Run DMC, Snoop Dogg, Rakim, and many others. Collectively, his work has supported projects generating over 100 million record sales and significant global revenue.
Through High End Music Partners (HEMP), Life focuses on legally grounded strategies for artists, labels, and brands — covering contracts, licensing, digital rights, AI governance, and emerging technologies. His work positions legal infrastructure as a foundation for sustainable innovation in the modern music industry.
Serene Cheam – Business Services / Musicpreneur, Kuala Lumpur, Malaysia
Serene Cheam is a seasoned musicpreneur with over 20 years of experience in the Malaysian music market, working at the intersection of music creation and corporate branding.
Through Musicpreneur, she provides production, publishing, education, and distribution services, with a strong specialization in sonic branding, jingles, and brand music. Her portfolio includes collaborations with more than 500 corporate clients, as well as work in film scoring and original soundtracks for television and drama productions.
Serene also acts as a connector between musicians and corporate partners, helping creatives translate their skills into sustainable business opportunities across Southeast Asia.
➡️ Want to grow your network and be featured? Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world. Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities. You could be next in our spotlight.
From time to time, we spotlight handpicked Music Offers from across the Music2Deal community. Two bands and two licensing-ready tracks—from Argentina, USA/Germany, UK, and Sweden. Review the summaries and connect directly on Music2Deal.
SUIT (Argentina) — Poppendent Publisher, Denmark)
Pop band from Argentina performing live non-stop since February 2018. Passionate, reliable, and growing, SUIT deliver both covers and originals for recording and live applications.
A melancholic mid-tempo Pop track “Left Behind” by LoveLounge with male vocals (2025), honoring someone dear. PRS-registered, unlicensed, master ready—available for film, compilation, or commercial use.
Up-tempo Dance/Electronica track “Give Me a Break” with male vocals (2025). Uplifting, energetic; master available for licensing—ideal for commercial, film, gaming, compilation, or ringtone use.
Swedish punk-alternative blending Ramones energy with Beach Boys melodies. English-language, recording-focused; new album and a spring 2022 Japan tour on the horizon.
To respond to these offers, you’ll need an account. Create a free profile to connect or submit directly from each offer.
Join now: Music2Deal— the business network for 18,000+ verified music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer, Music2Deal helps you connect, promote, and discover real opportunities.
From time to time, we spotlight standout professionals from across the Music2Deal community. If you’re looking for production power, deep industry roots, or global connections, start with these four.
Lasse de Flon — SXR Music Group (Record Label & Independent Publisher, Denmark)
Head of SXR Music Group; independent publisher/label exec with decades of experience across A&R, catalog, and releases.
What to talk about: catalog opportunities, A&R, Scandinavian market, distribution/label partnerships. Connect on Music2Deal: View Lasse’s profile → https://music2deal.com/scan/subexile
Frank Greenfield — The Family of Funk (Artist/Producer, USA)
Artist, guitarist and producer behind The Family of Funk, with a career spanning major-label and film/TV placements.
What to talk about: collaborations, live bookings, catalog for TV/film, production and co-production. Connect on Music2Deal: View Frank’s profile → https://music2deal.com/us/FrankDevilleGreenfield
➡️ Want to grow your network and be featured? Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world. Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities. You could be next in our spotlight.
Music2Deal: Przemysław, you’re now the Exclusive Representative for Music2Deal in Poland and Ukraine. How does it feel to take on this role for two countries at once?
Przemysław: It’s exciting and meaningful at the same time. I’ve been part of the music industry for many years and had the chance to work with artists and professionals from different countries, so connecting people is something that comes naturally to me. Poland and Ukraine both have an incredible amount of talent, and my goal is to help that talent reach the global stage through Music2Deal.
Music2Deal: How did your journey in the music world begin?
Przemysław: I started making music at a young age – I recorded my first album when I was still a kid, playing wind instruments. Over the years, I played both folk and popular music, performing live and spending a lot of time in studios. Later, I moved toward music production, mixing, and mastering. I’ve always been fascinated by how a song takes shape – from an idea to a finished track that really connects with listeners.
Music2Deal: You’re also involved in A&R work – could you tell us a bit about that?
Przemysław: Sure. I currently collaborate with Compigram, a Dutch music company, where I help select songs for compilation albums and work on visual concepts and artwork. It’s a creative side of the job that lets me combine my love for good music and design.
Music2Deal: You mentioned you also run an international project called The Happiness. What is it about?
Przemysław: The Happiness is my personal project where I collaborate with musicians, vocalists, and producers from all over the world. It started a few years ago as a way to make music without borders – just pure creative connection. It’s given me a lot of friendships and artistic inspiration.
Music2Deal: What made you decide to represent Music2Deal in your region?
Przemysław: Music2Deal has always stood out to me as a platform that truly connects professionals – not just profiles. It’s not about likes or trends, it’s about real collaboration and opportunities. When I got the chance to represent Poland and Ukraine, I knew it was something I wanted to do. My focus is to help artists, songwriters, and labels from our region build international relationships and open new doors for their music.
Music2Deal: What’s your vision for Music2Deal in Poland and Ukraine?
Przemysław: I want to make Music2Deal more visible in both countries – to show that this is a serious, professional platform for people who really live music. I plan to reach out to artists, publishers, producers, and managers, and help them understand how much potential there is in connecting through this network.
Music2Deal: Outside of your professional life, what keeps you inspired?
Przemysław: Definitely music itself. I still spend time in the studio – creating, experimenting, and learning. I also like exploring new technologies and ideas that change how we create and share music. That constant learning keeps me motivated.
Music2Deal: Finally, what advice would you give to artists on Music2Deal?
Przemysław: Stay authentic. Work hard, be patient, and don’t be afraid to connect with others. Music is about relationships – creative and human. Every collaboration teaches you something new, and you never know which one will open the next big door.
Music2Deal is the business network for 18,000+ proven music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer—Music2Deal helps you connect, promote, and discover real opportunities.
Want to grow your professional music network? Join now: Music2Deal
Four current Needs you can reply to — TV/film songs, hard rock, collabs, and catalog/label sales. Offer directly via the Needs below.
Unicade Music Group — Songs for TV & Movie Ads (Germany)
Unicade is inviting demos for potential TV & movie ad placements (all genres welcome). As a label/publisher with production and artist management since ’97, Unicade focuses on high-quality music for TV/film and runs the “Hitmacher” edition (production, management, touring, live).
References: 70+ Gold & Platinum records in 40+ countries. Credits include theme songs for “Marsupilami,” contributions to “Ally McBeal,” “Fack Ju Göhte,” and music for Germany’s box-office smash “Der Schuh des Manitu,” plus projects for Walt Disney, DreamWorks, Sony Pictures, Warner Bros. and campaigns for McDonald’s, Jacobs Coffee, Karstadt, Toyota.
Explore the three additional active Needs below: creative collaborators/partners, hard-rock bands, and catalog/label sales.
James Citkovic (Countdown Entertainment) — Business Collaboration / Catalog Deals (USA)
Veteran catalog broker & dealmaker open to collaborations/partners. Founder & president of Countdown Entertainment, James has brokered headline transactions across publishing and masters, including Jimi Hendrix (86-song catalog to Sony + “Band of Gypsys” master), A Tribe Called Quest, The Ramones, SUN Records, Jimmy Cliff, Curtis Mayfield & The Impressions, Lynyrd Skynyrd, Elvis Presley Trilogy, The Fixx, Joe Strummer Estate (The Clash), SASH!, and more.
What he’s looking for now: Sellers of catalogs or record labels with earnings of at least $250k per year up to multimillions per year.
Daniel Silveira (360 Música) — Creative Collaboration & Partners (Brazil/Portugal)
Producer Daniel Silveira seeks creative collaborators/partners, including original soundtracks (film/TV) and PR/business services. Background highlights include major Brazilian TV titles (TV Colosso, Comédia da Vida Privada, Hilda Furacão, Senhora do Destino, Espelho d’Água), brand work (Coca-Cola, Gillette, Mastercard), and involvement with shows/festivals like The Voice Brasil, Luau MTV, Multishow Apresenta, Tim Festival, Skol Beats.
Independent label/management is looking for hard-rock bands (Metal / Rock & Roll) for roster and compilation consideration. Keep submissions focused: your best track(s) and a brief positioning line.
Open the Need and review notes on genre, format, and deliverables.
Send a focused pitch: summarize your (Music) Offer in 2–3 lines (who you are, what you offer, why it fits).
Use the site tools to offer directly from the Need.
Note: You must be logged in to Music2Deal to contact members or submit.
Not on Music2Deal yet?
To respond to these Needs, you’ll need an account. Create a free profile to offer directly from each Need. Join now: Music2Deal — the business network for 18,000+ proven music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer—Music2Deal helps you connect, promote, and discover real opportunities.
Ikill Orion is more than just a name—he’s a force. As a Music2Deal Ambassador and a creative powerhouse with roots in Hollywood, Orion is shaping the future of music, fashion, film, AI, and beyond. With over 100 million global impressions and collaborations with legends like Jay-Z, Nile Rodgers, and Drake, he’s not just riding the wave—he’s creating it.
We sat down with Ikill Orion to talk about his journey, his label, global licensing, and his bold vision for the music industry.
Music2Deal:Can you tell us a bit about your background and how you got started in the industry? Ikill Orion: Hollywood global rising star in music, TV, fashion, film, AI, and lifestyle. I’m a platinum streaming artist with over 100 million impressions (including 1M+ likes, saves, follows, activations, streams, and clicks). In addition, I work as an A&R, creative director, executive, consultant, and advisor. I’ve collaborated with Grammy-winning artists, super producers, Fortune 500 companies, and A-list celebrities. I’ve worked with icons like Jay-Z, Nile Rodgers, and Drake—just to name a few!
Music2Deal:Have you licensed your music or signed artists on an international level? Ikill Orion: Yes, my in-house company LE KIL owns a catalog of 222 songs. We’ve had great success placing our music and masters in TV, film, web, and ad campaigns through sync and licensing deals globally. I collaborate with all the major labels and am currently looking to nurture and sign artists (who have both talent and a budget) to major label development deals. We’re not a cookie-cutter company—we believe in the power of true A&R. We only sign artists who understand the business and are ready to invest in their careers. Our bespoke services include branding, consulting, advisory, management, production, songwriting, image/styling, playlisting, and distribution via the Big 3: Universal, Sony, and Warner.
Music2Deal:In your opinion, which countries offer the best opportunities for music licensing today? Ikill Orion: The marketplace is constantly shifting—so really, everywhere and everything is up for grabs!
Music2Deal:What are some of the standout projects you’ve completed recently? Ikill Orion: One of my major projects is the killer new album “Y O U N G L O R D II”, a high-profile collaboration featuring Drake, 2 Chainz, Desiigner, Lil Yachty, and surprise guest appearances from multi-platinum producers and Grammy-winning artists. It’s dropping on 8/8. The first volume, “Y O U N G L O R D” (now streaming), is powered by AI and includes tracks like: “Alpha”, “Invincible 3:16”, “Kink Tut”, “Like Paradise”, “Meta 4 Play”, “Rock Bottom”, “Haus of Love”, “Party in the Afterlife”, and “Stargaze”.
Music2Deal:Are there any upcoming projects or tours we should look out for in 2025? Ikill Orion: Yes—major tours are in the works for 2025. I’m also working on TV, film, and fashion deals, as well as investor partnerships, brand endorsements, and sponsorships. All of this is aligning with the launch of my new global media/content/venture/brand/platform called LE KIL—an artist-driven startup currently in stealth mode.
Music2Deal:What do you see as the biggest challenge facing the music industry right now? Ikill Orion: Everything is broken and needs fixing!
Music2Deal:How do you think that challenge can be addressed or overcome? Ikill Orion: Only time will tell, but change has to start with artists putting themselves first—and audiences finally recognizing the value of music. Music is art, and art is commerce—so let’s treat it that way.
Music2Deal:What are your main goals or plans for the coming year? Ikill Orion: World dominance.
A good word on Music2Deal.com Music2Deal has always been a ray of light and beacon of hope—providing opportunities, tools, and resources for artists, executives, and creatives. It’s a safe space to connect and network.
From time to time, we spotlight standout professionals from across the Music2Deal community. If you’re looking for production power, deep industry roots, or global connections, start with these four.
Druv Kent — Artist, Songwriter & Live Performer (Singapore)
Asia’s first BBC Radio 2–supported artist in 20 years, Druv has landed several songs on US Top 20 radio charts and reached #1 on the World Indie and Euro Indie charts. Through Druv Kent Productions, he helps create, record, produce, promote, and support music and live entertainment. What to talk about: releases, co-writes, live bookings, brand partnerships. Connect on Music2Deal: [Insert Druv Kent profile link] 👉 View Druv’s profile on Music2Deal
A veteran global entertainment executive with 38+ years producing sold-out international tours, delivering $500M+ in ticket sales across 300+ venues in 30+ countries. Project history includes Alicia Keys, Bon Jovi, Bryan Adams, Eric Clapton, Shakira, Stevie Wonder, Sting and more. What to talk about: tour planning, co-promotions, venue strategy, sponsorships. Connect on Music2Deal: [Insert Malaica Valiente profile link] 👉 View Malaica’s profile on Music2Deal
Philip Israel — Possum Records & Publishing (Australia)
Independent Australian record and publishing company active for roughly 40 years, with a roster history touching Ace of Base, Depeche Mode, Judas Priest, Technotronic, Tom Waits and many others. What to talk about: catalog/masters, licensing, distribution, ANZ market entry. Connect on Music2Deal: 👉 View Philip’s profile on Music2Deal
Jens-Markus Wegener — Publisher & Music Business Consultant (Germany)
With 35+ years in publishing, consulting, and management, Jens-Markus was MUSEXPO’s 2016 Global Publisher of the Year. He built Public Propaganda into a leading European dance-promo company, managed Karl Bartos’ solo launch, and led major catalog deals at AMV Talpa and Imagem Germany. Today he heads Hamburg’s AMV Publishing, brokering catalog/master sales and financing solutions for artists and rights-holders. What to talk about: catalog sales, financing, European publishing, release strategy. Connect on Music2Deal: 👉 View Jens’s profile on Music2Deal
➡️ Want to grow your network and be featured? Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world. Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities. You could be next in our spotlight.
Music2Deal: Shreshth, congratulations on becoming Music2Deal’s representative in India! How did your journey with music begin?
Shreshth: Thank you! I started making music back in 2015. Since then, I have gained extensive experience not only creating music but also understanding the global music scene deeply. This journey has allowed me to explore various styles and trends worldwide, shaping my approach as both a musician and an industry professional.
Music2Deal: Music2Deal is a global platform. How does your role connect Indian musicians and the international music business?
Shreshth: Music2Deal is unique: it’s not just a network but also a marketplace where professionals—artists, producers, managers—can discover, connect, and collaborate internationally. My role involves guiding Indian talents to expand their reach, presenting them to global partners, and helping navigate cross-border challenges. We’re making it easier for Indian artists and businesses to showcase their work on a worldwide stage.
Music2Deal: In your view, what’s special about the Indian music scene today?
Shreshth: India’s scene is incredibly diverse and vibrant. There’s a tremendous embrace of experimentation, fusion genres, and indie music, alongside a rich tradition in classical and commercial formats. With digital platforms and international collaborations, more artists can stay authentic and experiment freely—something that resonates with listeners across the globe.
Music2Deal: You’ve worked from music creation to commercials. What advice do you have for artists hoping to succeed on both artistic and commercial fronts?
Shreshth: Stay true to your own voice; authenticity resonates most deeply. Developing strong craft, storytelling, and relationships in the business are crucial. Commercial success often comes from understanding your audience and adapting, but never at the expense of creativity. Also, build a network—connections matter tremendously in both artistry and commerce.
Music2Deal: What’s your vision for Music2Deal India over the next few years?
Shreshth: I want to see Music2Deal India become the leading hub for discovering and developing talent—not just connecting people but amplifying opportunities for creative and commercial growth. We’ll launch more workshops, virtual showcases, and partnership programs to ensure Indian music professionals are well-represented on the world stage.
Music2Deal: For artists and labels seeking entry into the Indian market, what’s your advice on making an effective start?
Shreshth: Understanding the cultural landscape here is key—India isn’t a monolith, but a tapestry of regions and tastes. Take time to collaborate locally, listen to real stories, and offer something genuine. Music2Deal provides a trusted route to build relationships and find partners suited to your style and ambition.
Music2Deal: Any final tips for aspiring musicians and music professionals?
Shreshth: Tell your story—through your music and through your interactions. Don’t shy away from sharing your vision, personality, and unique journey in every opportunity, whether performing, networking, or negotiating deals. The music business thrives on genuine voices and committed professionals, and Music2Deal is here to help nurture both.
From time to time, we spotlight remarkable music professionals from around the world. Whether you’re looking for production power, deep industry roots, or global connections — these are the people to know.
Roger Östman
A&R / Publisher – Stockholm, Sweden With nearly 30 years in the music business, Roger has shaped careers through Voiceman Music and Mottowsoundz. His deep expertise in A&R and music publishing makes him an ideal contact for discovering and promoting new talent. 👉 View Roger’s profile on Music2Deal
Hellmut Wolf
Label Director – Wolf Entertainment (Germany, Australia, NZ) As a composer, producer, and saxophonist, Hellmut leads an international label with offices on three continents. Wolf Entertainment is deeply connected with promoters, distributors, and corporate events worldwide. 👉 View Hellmut’s profile on Music2Deal
Tate Simms
Music Producer – Los Angeles, USA Tate has toured with Christina Aguilera, George Benson, and Thelma Houston, among many others. As the head of Tate Simms Productions, he offers artist development, recording, and music for film & television across all genres. 👉 View Tate’s profile on Music2Deal
John Katana HSC
CEO, Showbiz Info Ltd / Band Leader – Nairobi, Kenya John is the driving force behind Them Mushrooms, Kenya’s legendary band known for the hit Jambo Bwana (Hakuna Matata). Beyond performance, he’s a publisher, unionist, and award-winning music leader. He’s served on the boards of MCSK, RIKE, and Ke-MU, and was honored with the Head of State Commendation (HSC) for his contributions to Kenyan music. 👉 View John’s profile on Music2Deal
➡️ Want to grow your network and be featured? Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world. Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities. You could be next in our spotlight.
We’re excited to announce the launch of the latest Music2Deal update – focused on improving visual presentation and increasing reach for Premium members.
1. Enhanced Pinboard Display The pinboard has received a visual upgrade: images now appear larger and more dynamic, and videos begin streaming automatically when they come into focus. This new design makes content more engaging and brings your music offers and posts to life instantly.
2. Expanded Reach for Premium Posts Premium members now have the ability to promote their posts beyond their direct network. Whether you’re sharing a music offer, a need, or an update, your post can now reach a broader range of verified music professionals — helping you generate more visibility and stronger connections.
These updates continue our mission to provide a powerful, intuitive platform designed specifically for the music industry. Whether you’re a manager, label, artist, or publisher, Music2Deal is evolving to serve your professional needs better than ever.
Thanks for being part of the Music2Deal community — where real music business happens.
Music2Deal: Can you give us a quick intro—who is Daniel Silveira? Daniel Silveira: “I’m a creative and music professional with a strong background in artist development, A&R, and music and video production. Over the years, I’ve had the opportunity to collaborate with major global brands and internationally renowned artists, directing and producing high-profile projects across the music and entertainment industry. I’ve also led major TV and music events and contributed to soundtracks for iconic Brazilian productions, shaping memorable moments in pop culture. My passion lies in bringing artistic visions to life and creating impactful experiences for audiences worldwide.”
Music2Deal: Have you done international licensing or signed artists abroad? And in your opinion, which country offers the best opportunities for licensing music, and why? Daniel Silveira: “Yes, I’ve had the opportunity to license music and work with artists on an international scale, collaborating with major global brands and industry leaders. Throughout my career, I’ve facilitated international deals and expanded the reach of artists beyond their home markets. In terms of the best country to license music to, it depends on the genre and audience. The U.S., Brazil, and the U.K. are strong markets due to their global influence and streaming dominance, while Latin America and Europe offer great opportunities for artists with culturally resonant sounds. Ultimately, the right market is where the music connects most authentically with its audience.”
Music2Deal: What are some of the standout projects you’ve worked on? Daniel Silveira: “Throughout my career, I have had the privilege of directing and producing high-profile projects featuring world-class artists alongside Brazilian and Latin talents. These collaborations include Taylor Swift, Shania Twain, Michael Bolton, Frank Sinatra with Paula Fernandes, Enrique Iglesias with Luan Santana, Ivete Sangalo with Shakira, Alejandro Sanz, and Nelly Furtado, as well as Akon with Negra Li. I have also worked on audiovisual projects with Caetano Veloso, Jorge Benjor, Zeca Pagodinho, Kid Abelha, among many others. I’ve also spearheaded major television and music events like The Voice Brazil, MTV Studio Coca-Cola, Luau MTV, and Skol Beats Festival, helping shape some of the most iconic moments in live entertainment. Additionally, I’ve produced soundtracks for legendary Brazilian TV series and films, including Hilda Furacão, Kubanacan, and Senhora do Destino, which have left a lasting mark on pop culture. These projects stand out not only for their scale and influence but also for the way they seamlessly brought together music, artists, and media in a meaningful and powerful way.”
Photo with Shania, Danile and his team
Music2Deal: What exciting things are you currently working on? Daniel Silveira: “I am currently in Portugal, working on personal artistic projects and engaging with European music producers, as well as film, animation, and game producers, to develop innovative projects in these fields. My goal is to reconnect with my roots and create original music for the film industry, which is currently thriving due to the growth of video streaming platforms.”
Music2Deal: In your view, what’s the biggest challenge in today’s music industry—and how can it be tackled? Daniel Silveira: “One of the biggest challenges facing the music industry today is fair compensation for artists in the streaming era. While digital platforms have revolutionized access to music, they often fail to provide sustainable revenue for creators. To address this, we need a more balanced economic model—one that ensures artists receive fairer royalties, encourages direct fan engagement, and explores alternative monetization strategies such as sync licensing, exclusive content, and partnerships with film, gaming, and other media industries. By fostering innovation and advocating for better revenue distribution, we can create a more sustainable future for artists and the industry as a whole.”
Music2Deal: What’s on your radar for the coming year? Daniel Silveira: “Next year, my focus is on expanding my work in original music production. I plan to deepen my collaborations with European producers and creators, developing new projects that blend music with visual storytelling. Additionally, I want to leverage my experience in artist development and A&R to work on new cross-market opportunities, bridging Latin, European, and global audiences. With the continued growth of streaming platforms, I see a great opportunity to contribute to high-quality soundtracks and audiovisual productions that leave a lasting impact.”
Daniel with Luan Santana recording Bailando with Enrique Iglesias in Cuba
Music2Deal: What’s your take on Music2Deal.com? Daniel Silveira: “Music2Deal is an exceptional platform that bridges the gap between artists, musicians, and industry professionals, creating valuable opportunities for collaboration and growth. In today’s dynamic music industry, where partnerships can be developed both remotely and in person, having a dedicated space to connect, network, and exchange opportunities is more important than ever. Music2Deal not only facilitates these connections but also helps expand horizons, opening doors to new markets and creative collaborations worldwide.”
Music2Deal: Welcome, Maurits! Airplay promotion is a crucial part of the music industry. Can you briefly explain what Airplay Promotion does?
Maurits Dofferhoff: Thank you! At Airplay Promotion, we help artists and labels get their music on radio and streaming platforms. We collaborate with radio stations, curators, and DJs to create the right exposure. This not only increases a track’s reach but also boosts streams, Shazam searches, and even chart positions.
Music2Deal: Many artists believe that streaming is everything these days. Why is radio still so important for promotion?
Maurits Dofferhoff: Streaming is incredibly powerful, but radio remains a crucial factor in music promotion. It provides credibility, reaches a broad audience, and exposes tracks in places where streaming alone might not reach. We’ve seen that radio airplay directly impacts streaming numbers and helps tracks go viral. Many big hits still start on radio before they explode on streaming services.
Music2Deal: What is the biggest misconception artists have about airplay promotion?
Maurits Dofferhoff: Many artists think their track will automatically get picked up if it’s good enough. But without the right strategy and connections, it’s tough to get into radio stations and playlists. Airplay promotion isn’t just about sending out a track it’s about storytelling, timing, and proper follow-ups with the media.
Music2Deal: What makes a song radio friendly, in your opinion?
Maurits Dofferhoff: First, the production quality has to be top notch a strong mix and master are essential. Radio stations also look for catchy hooks, a clear structure, and whether the track fits their audience. Length matters too; songs between 2:30 and 3:30 minutes usually work best. And of course, timing is key pushing a summer track in the winter often doesn’t work as well.
Music2Deal: Airplay Promotion works with many artists and labels. Can you share a success story?
Maurits Dofferhoff: Absolutely! A great example is the recent release of DJ Mauritius – ‘Alive’. We strategically pitched this track to radio and streaming curators before Miami Music Week and WMC 2025. As a result, it gained early support from key DJs and was added to several playlists, even before its official release. This kind of campaign shows just how powerful a well planned airplay strategy can be.
Music2Deal: How do you see the future of airplay promotion?
Maurits Dofferhoff: I think AI and data analysis will play an increasingly important role in identifying the right audiences. We also see that hybrid promotion a mix of radio, streaming, and social media is becoming the new standard. But one thing remains the same: great music and a compelling story are still the foundation of success.
Music2Deal: Finally, what is your top advice for artists looking to use airplay promotion?
Maurits Dofferhoff: Be strategic and realistic. Build your branding and create a story around your music. Work with professionals who know the industry. And most importantly, stay consistent and patient airplay promotion is an investment that pays off in the long run!
Music2Deal: Thanks for this inspiring conversation, Maurits!
Maurits Dofferhoff: My pleasure! And for artists and labels looking to grow through airplay, feel free to reach out. We’d love to help!
Music2Deal: Welcome, Maurits! Airplay promotion is a crucial part of the music industry. Can you briefly explain what Airplay Promotion does?
Maurits Dofferhoff: Thank you! At Airplay Promotion, we help artists and labels get their music on radio and streaming platforms. We collaborate with radio stations, curators, and DJs to create the right exposure. This not only increases a track’s reach but also boosts streams, Shazam searches, and even chart positions.
Music2Deal: Many artists believe that streaming is everything these days. Why is radio still so important for promotion?
Maurits Dofferhoff: Streaming is incredibly powerful, but radio remains a crucial factor in music promotion. It provides credibility, reaches a broad audience, and exposes tracks in places where streaming alone might not reach. We’ve seen that radio airplay directly impacts streaming numbers and helps tracks go viral. Many big hits still start on radio before they explode on streaming services.
Music2Deal: What is the biggest misconception artists have about airplay promotion?
Maurits Dofferhoff: Many artists think their track will automatically get picked up if it’s good enough. But without the right strategy and connections, it’s tough to get into radio stations and playlists. Airplay promotion isn’t just about sending out a track it’s about storytelling, timing, and proper follow-ups with the media.
Music2Deal: What makes a song radio friendly, in your opinion?
Maurits Dofferhoff: First, the production quality has to be top notch a strong mix and master are essential. Radio stations also look for catchy hooks, a clear structure, and whether the track fits their audience. Length matters too; songs between 2:30 and 3:30 minutes usually work best. And of course, timing is key pushing a summer track in the winter often doesn’t work as well.
Music2Deal: Airplay Promotion works with many artists and labels. Can you share a success story?
Maurits Dofferhoff: Absolutely! A great example is the recent release of DJ Mauritius – ‘Alive’. We strategically pitched this track to radio and streaming curators before Miami Music Week and WMC 2025. As a result, it gained early support from key DJs and was added to several playlists, even before its official release. This kind of campaign shows just how powerful a well planned airplay strategy can be.
Music2Deal: How do you see the future of airplay promotion?
Maurits Dofferhoff: I think AI and data analysis will play an increasingly important role in identifying the right audiences. We also see that hybrid promotion a mix of radio, streaming, and social media is becoming the new standard. But one thing remains the same: great music and a compelling story are still the foundation of success.
Music2Deal: Finally, what is your top advice for artists looking to use airplay promotion?
Maurits Dofferhoff: Be strategic and realistic. Build your branding and create a story around your music. Work with professionals who know the industry. And most importantly, stay consistent and patient airplay promotion is an investment that pays off in the long run!
Music2Deal: Thanks for this inspiring conversation, Maurits!
Maurits Dofferhoff: My pleasure! And for artists and labels looking to grow through airplay, feel free to reach out. We’d love to help!
Music2Deal: Welcome, Maurits! Airplay promotion is a crucial part of the music industry. Can you briefly explain what Airplay Promotion does?
Maurits Dofferhoff: Thank you! At Airplay Promotion, we help artists and labels get their music on radio and streaming platforms. We collaborate with radio stations, curators, and DJs to create the right exposure. This not only increases a track’s reach but also boosts streams, Shazam searches, and even chart positions.
Music2Deal: Many artists believe that streaming is everything these days. Why is radio still so important for promotion?
Maurits Dofferhoff: Streaming is incredibly powerful, but radio remains a crucial factor in music promotion. It provides credibility, reaches a broad audience, and exposes tracks in places where streaming alone might not reach. We’ve seen that radio airplay directly impacts streaming numbers and helps tracks go viral. Many big hits still start on radio before they explode on streaming services.
Music2Deal: What is the biggest misconception artists have about airplay promotion?
Maurits Dofferhoff: Many artists think their track will automatically get picked up if it’s good enough. But without the right strategy and connections, it’s tough to get into radio stations and playlists. Airplay promotion isn’t just about sending out a track it’s about storytelling, timing, and proper follow-ups with the media.
Music2Deal: What makes a song radio friendly, in your opinion?
Maurits Dofferhoff: First, the production quality has to be top notch a strong mix and master are essential. Radio stations also look for catchy hooks, a clear structure, and whether the track fits their audience. Length matters too; songs between 2:30 and 3:30 minutes usually work best. And of course, timing is key pushing a summer track in the winter often doesn’t work as well.
Music2Deal: Airplay Promotion works with many artists and labels. Can you share a success story?
Maurits Dofferhoff: Absolutely! A great example is the recent release of DJ Mauritius – ‘Alive’. We strategically pitched this track to radio and streaming curators before Miami Music Week and WMC 2025. As a result, it gained early support from key DJs and was added to several playlists, even before its official release. This kind of campaign shows just how powerful a well planned airplay strategy can be.
Music2Deal: How do you see the future of airplay promotion?
Maurits Dofferhoff: I think AI and data analysis will play an increasingly important role in identifying the right audiences. We also see that hybrid promotion a mix of radio, streaming, and social media is becoming the new standard. But one thing remains the same: great music and a compelling story are still the foundation of success.
Music2Deal: Finally, what is your top advice for artists looking to use airplay promotion?
Maurits Dofferhoff: Be strategic and realistic. Build your branding and create a story around your music. Work with professionals who know the industry. And most importantly, stay consistent and patient airplay promotion is an investment that pays off in the long run!
Music2Deal: Thanks for this inspiring conversation, Maurits!
Maurits Dofferhoff: My pleasure! And for artists and labels looking to grow through airplay, feel free to reach out. We’d love to help!
This is the second part of a two-part interview with German singer-songwriter Tim Kamrad, who rose to fame in 2017 with his hit single Changes. Known for his pop-driven hits like I Believe, Feel Alive, and I Hope You End Up Alone (With Me), the 27-year-old took on a new role in 2024 as a coach on The Voice of Germany.
Our expert A&R guru, Richard Rogers, leads the conversation.
Richard Roger: I did think there might be the opportunity there to do both of those. Please both sets of fans.
Kamrad: I think if you make an album of like 12 singles it gets boring. You need two great ones and maybe 10 okay ones and I think there’s nothing worse than just an okay single. You need a really great pop song or an indie song. Do you know we do a blues song live? It has a long guitar solo. This is really unexpected for people, it has a long guitar solo and people that hear my songs on the radio would not expect that. It’s a really cool moment in the set.
RR: the line ‘I’d rather fall asleep than fall in love’ will I believe (excuse the pun) go down as one of the iconic song lyrics of the 2020s decade. When you were growing up, what were the sort of lyrics and artists that you were really into, those that really inspired you?
K: well, you wouldn’t expect it but in fact, I grew up with the Beatles so the Beatles. That was the first thing that was music for me maybe for like 5, maybe 10 years of me growing up.
RR: through your parents?
K: yeah through my dad. So I know every lyric and every song but as time moved on, I got more into the current pop music, so I feel that someone like Ed Sheeran was an artist that really inspired me to go on stage even if I didn’t have a band and just play. Also to focus more on lyrics because I was not coming from a native speaking context, it’s quite different listening to English music. You rather listen to the things that stick to your head rather than the clever ‘I’d rather fall asleep than fall in love’ line. I feel in Germany most people that know this song on the radio don’t know this line but they know the ‘I believe’ line. But I think this line is one of the main reasons why it got big on TikTok so I think you need the combination of something easy to sing and a deeper meaning.
RR: which is I suppose the same as your latest six track EP whereby you have the latest single ‘Friends’ that includes in the song, the line which is the EP title.
K: yes it’s the same thing. I’ve always loved the album titles where they are actually buried somewhere in the biggest single and you listen to that single and you hear that title in there and you go ‘oh yeah I know so and so’. So you’ve got an EP and the song ‘I Hope You End Up Alone (With Me which was a single and the line that is the album EP title ‘Not Good At Playing Love Songs’ is in that song.
RR: I’m currently writing a book on Taylor Swift.
K: oh really?
RR: yes it’s my 10th book. It’s my third book on A&R. The first was on Depeche Mode and the second one on ABBA. I just wondered what your thoughts were on Taylor Swift the artist, because pop can be described as a dirty word but personally I love it. Everything from growing up in the 80s listening to bands such as Duran Duran, Depeche Mode which really was pop and later a darker pop which they took slightly avant garde. So for you, how do you feel about somebody like Taylor Swift? Have you heard the whole of the new album?
K: I don’t listen to it every day
RR: there are 31 tracks on there
K: it’s a bit too many tracks for me
RR: that’s the problem. It’s a little bit wishy-washy, all a little bit watered down. But there are three tracks towards the end of the album and they just blow the rest away. It’s incredible for me that they leave them so late. Not great A&R in my estimation but it will still sell loads.
RR: do you go to big studios or not or do you record at your studio and then the record company takes it and get it mixed and mastered? How does it work?
K: we’re mixing it at the studio where we are and we send it to a mastering place in New York to a guy called Tutsijo who masters it. He is one of the greatest mastering engineers that I know. He gets our music and he gets our style, I say ‘our’ because it’s the producers and it’s me and we’re working very closely together. Tutsijo really gets the style and he finishes it off really nicely I think and if we’re going to LA to write songs or to London or whatever I always try not to go to studios I always try to be in a living room or something. I feel it seems so relaxed when you’re not forced to be in a room where music is created, better like a bed or a couch and your brainstorming and something comes across. The best songs come unconsciously I mean the sentence ‘I believe I rather fall asleep than fall in love’ was really like a stupid sentence that we said in the room and we thought we can use that. It wasn’t like we booked the biggest studio that we knew and made the biggest beat. That was an unconscious moment and let the unconscious happen and I think that you can do (something special) rather on a couch in a great living room with a cool view rather than in a really expensive studio for two days.
RR: I agree. There’s a place in Italy called Erice, it’s a fantastic place if you just wanna get away in Sicily and write then just get a hotel there, sit there with a guitar or whatever and just write. I really recommend it. I wrote a minor hit and 3 other album tracks in just a week for an artist there once.
K: I love those places. It does something to your mind in a way that you can’t describe to people and I always have to explain to my publisher yeah, like I’m not going to LA on a paid vacation that I have to pay for it’s rather more like getting my head into a different space. Because you know Bochum is nice but it’s not the city that you want to write the biggest summer song in. It makes me want to write a depressed one. Laughs
So if I want to write a happy song, I need to go to a different place. it is brilliant.
RR: what I will say is that your drum patterns are phenomenal.
K: thank you so much.
RR: and I don’t know if it’s you or your producer or it’s you and your producer together but I do think they are excellent. As an A&R man, producer and songwriter, I personally believe that you are the best German artist in the country currently. I’m not saying that to suck up either.
K: Wow, thank you so so much. It is an honour.
Kamrad’s latest EP ‘Wanna Be Friends’ was released in November 2024 and he is currently supporting this release on the ‘Friends Tour’ in Germany, Switzerland and Austria for a number of months from January 2025 with more tours planned going into Winter 2026 across Europe. In addition he is now one of the judges on ‘The Voice Of Germany’.
Richard Rogers new book ‘Taylor Swift – ‘The Tortured Poets Department’ the Ultimate A&R Companion Guide’ will be released in April 2025 with contributions from Kamrad and Midge Ure. It will be available to Music2deal members for a heavily discounted once only price.
German singer songwriter Tim Kamrad rose to fame in 2017 with his single ‘Changes’. The 27 year olds pop oriented hits including ‘I Believe’, ‘Feel Alive’ and ‘I Hope You End Up Alone (With Me)’ and in 2024 he became a coach on The Voice Of Germany. This is the first of a two part interview.
Our professional A&R guru Richard Rogers asks the questions.
Kamrad, Richard Rogers
Richard Rogers: Nice to meet you Kamrad. Music2deal is an online music platform for the music industry. It is to connect people involved with music in whichever area they are working within. As for the platform itself, well, think of a Facebook for the music industry. Getting bands online, bands working with producers. Writers working with other writers, collaborations etc.
Kamrad: it makes a lot of sense actually, I get it. It is (music) after all the most consumed thing in the world after food, I believe. You can obviously connect to a lot of people. different people in different cities and it’s hard to reach them so if you have a platform and a global connection then I think it’s really good.
RR: well we just started a Music2deal online map so that you can find people online and where they are from.
K: that’s really nice.
RR: actually from Music2deal I worked with a band from Munster in the north of Germany. Well, Emsdetten actually.
K: I’ve not actually been there but I’ve heard about it on the radio. Particularly when they talk about the traffic and at some point they say Emsdetten. Laughs.
RR: do you have a team of A&R people around you that you work with or is it a single person or do they (the record company) just let you get on with the A&R?
K: well it’s actually a bit of all of it. Like I have one A&R Annie, the main A&R (at the record company), but we’re working with two or three other people but actually to be honest my main A&R is my producer. We’ve been working together for about seven years now, so we know each other very well. You know, we made all the songs before anything blew up (was successful) so therefore just us two.
Then there are two more guys in the studio working on music and we’re kind of figuring out the sound and where we want to go and maybe suggesting a single to the label and when they say that’s a good song, we’ll probably do it (release it) because you know it has my name on it. So I wanna have my name on it so we have my vision in the way that I want to present it. But then feedback is always good from my management or from some people at the label in A&R and production.
RR: so you have a good bedrock (foundation) so to speak?
K: yeah then again I would rather go for the flop single that I chose than the hit that I didn’t like that somebody else chose. Do you know what I mean?
RR: well I think you’re doing alright so far. Laughs
K: yeah, I think you know if you get a feeling for what is right for me then the next steps are that you should probably go your way but still it’s great to have people you know caring and giving their opinions.
RR: so the record company Epic/Sony Records let you get on with both the writing and the recordings? Are the recordings done in the same studio as your home studio which I think is in Bochum, Germany?
K: well actually it’s the studio from my producer. For some reason on Wikipedia it says the studio is mine and it’s a great studio but it’s not mine it’s my producers. So every day that I’m not on tour, I’m in the studio and we’re working on music and it’s very connected. You know we’re writing and producing so it’s all in one. It’s a really cool base because no one else there does music so we’re on our own, so we’re not too much in the bubble, which I think is really good to stay connected too. The people that really listen to music.
RR: well I’ve been doing A&R for many years and I promise you it’s not the easiest job in the world, to put it mildly.
K: well I think A&R has changed a lot. It’s not really so much picking an artist and a song and believing in it and fighting for it to work, although there are A&R people that still do that. I mean in my team they still do it, I mean, they really do it, but that general A&R now is, finding the viral TikTok and signing them and making this bigger. But it’s not like working on the core, which is the music and I think that has become less of an important thing. From the label perspective.
RR: well now the marketing appears to be more important than ever.
K: and it’s now the hit that is more important than the artist I think. But in the end the artist will always be more important because people want a person to feel connected too and for them to be understood by going to a show for example. You can have 1 million artists and 1 million hits but you’d rather have one artist that you can really connect to such as Ed Sheeran, you know an artist that tells their story. You know in Germany it’s changed into like a viral only concept that I don’t really like and music is so much more than just viral.
RR: okay and when it comes to your albums, what happens because you’ve only released one full album in eight years. So you bring out these EPS with five or six tracks and they’re only about 2 1/2 minutes per song, and I’m not saying that’s wrong I’m simply making an observation. So for you, is it a case of you deciding not to put out an album or do you have something on the horizon album wise? Maybe this year?
K: that’s a good question. You know it’s really hard because I’m not much of an album listener. Still I know an album is still really important to build the brand of an artist. To really attach fans to a project in a way cause I feel like singles are great and they make people notice you and they make people maybe buy a ticket to a show. If you have an album out then people will come again and again and again and that is what you want, particularly if you wanna have more than 1 or 2 years (in the industry), maybe 20 years, yeah a full career, so I feel like you know there’s gonna be an album. But I want to put out as much music as fast as possible so I felt that the fastest way to do it was release EPs and it’s not because I’m lazy or anything or I’m trying to be attractive to the algorithm.
It’s rather, I make the song that I would rather listen to and I have a feeling that when I have a four minute song, I’d rather play the two minute 30 second song twice. So not to get bored by the four minute song, this is my idea of doing it. There are some four minute songs that work really well but for me, it’s like ‘get to the point and listen to it again’.
RR: well fair enough. Had you not thought of doing both? Whereas you could do an extended mixes EP and the ordinary short versions EP.
K: well we do that live, so we have long versions of the songs and I really like that. And I think at some point there’s gonna be an extended thing to present what we do on stage as well as onto the streaming platforms. This is like a weird thing because I’m so much into trying to make a great hit and a great pop song and not only the success of it. You know the writing, you know being so on point of a hit. This is what I really like and gives me the biggest smile. I’m a big Max Martin junkie, I studied everything he did. For me, I try to make the best pop song possible. So it’s hard to go the five minute way when you want to do that.
Part 2 of the interview with Kamrad will be available on Music2deal shortly.
Kamrad’s latest EP ‘Wanna Be Friends’ was released in November 2024 and he is currently supporting this release on the ‘Friends Tour’ in Germany, Switzerland and Austria for a number of months from January 2025 with more tours planned going into Winter 2026 across Europe. In addition he is now one of the judges on ‘The Voice Of Germany’.
Richard Rogers new book ‘Taylor Swift – ‘The Tortured Poets Department’ the Ultimate A&R Companion Guide’ will be released in April 2025 with contributions from Kamrad and Midge Ure. It will be available to Music2deal members for a heavily discounted once only price.
This is the second of a two part interview with legendary guitarist and songwriter John O’Neill from The Undertones, That Petrol Emotion and trip hop darlings Rare.
The man famous for writing ground breaking hit songs Jimmy Jimmy, Wednesday Week, Julie Ocean, Here Comes The Summer, Big Decision and of course John Peel’s favourite all time song and punk/new wave anthem Teenage Kicks.
Our expert music industry A&R man Richard Rogers asks the questions.
Richard Rogers: so they put a mural up on a huge wall in Derry of The Undertones recently, what did you think of that?
John O’Neill: that’s fantastic. I was against it at the time.
RR: why?
JON: we thought it would be too noticeable and stuff. But it turned out great. Really great.
RR: as we are in Düsseldorf, it was interesting to find out that Die Toten Hosen, the German group, were massive fans of yours. Are you still in touch with the guys?
JON: yeah they’re coming down tonight to the gig. They are lovely people. Genuinely nice people. We played with them three or four times. Die Artze are the other German band that are big fans of The Undertones too. We play a lot in Berlin and in Germany because our tour manager Barry is married to a girl from Berlin so we are always doing tours here. We played the Market Hall in Hamburg last night and it was brilliant.
RR: you mentioned before we started the interview but there was a possibility of the undertones going back into the studio to record a new album, can you tell us more please?
JON: well we keep saying we’re gonna go in the studio. The thing is, Damian is so prolific he’s already put out a couple of solo records. In fact Damian started up a new band with a couple of guys from That Petrol Emotion called The Everlasting Yeah who released a record four years ago but they just put out a new album which is absolutely fantastic, it’s as good as anything that the Petrols did. Damian can write stuff all the time and I’ve got tons of stuff but I am never that happy that it’s all that great. It seems the older you get it’s harder to write songs.
RR: do you find a lack of inspiration?
JON: well the thing is my daughter came back from London to Derry and she and her husband have the two kids now and they both work, so the grandparents such as me, end up looking after the grandchildren a lot of the time. So I never get time to get into the studio it’s fantastic having the grandkids you know, I don’t know if you’ve got any.
RR: not yet my son is only eight years old. (laughs).
JON: but it’s fantastic having grandkids I love having grandkids. But very exhausting. You’re up 3 times a night sometimes.
RR: so if you wanna blame there being no Undertones records blame the grandkids! Talking about David Bowie which we were earlier, I once licensed a Blondie track onto a Bowie album which had Robert Fripp playing guitar. This was the first time that Blondie’s version of Heroes was ever released on CD format.
JON: well talking about cover versions, Die Toten Hosen did a version of Teenage Kicks and Damian came over to Germany to play the guitar on that song by the group. That was on the Learning English album. Maybe it was recorded in London and all the promotional work and parties were in Germany. Damian is my brother of course and he’s a great guitar player and I’m just a meat and potatoes guy.
RR: but of course you are a fantastic songwriter. In the UK we had this amazing DJ no longer with us called John Peel who I got to know a little bit not much but a little bit when I worked at the BBC in London. The best DJ ever male and female probably Annie Nightingale. John was out on his own and phenomenal and his favourite record of all time was written by John here called Teenage Kicks. John was really God of all DJs. He epitomised the lone DJ out there on his own looking for new songs and new artists.
JON: without John Peel, we wouldn’t have done anything. We recorded the first EP and we were about to break up because there was a lot of tension about, we wanted to make a record so that we could prove that a band from Derry could make a record. And that will do us. But then with John Peel playing it, and finally Seymour Stein (at Sire Records) said I’ve got to sign these guys. So that led to us getting a record deal.
RR: so how did you get on with A&R guys? I mean at one of the companies I worked for I had on my roster as an A&R man, 55 separate songwriters. Okay some of those were with the same band but all in all there are only so many hours in the day and so many days in the year so it’s a hard job that people don’t always appreciate.
JON: well Andy, our manager, kept us away from them most of the time. I remember Positive Touch the third LP for the undertones hadn’t sold that much so the fourth album was Sin of Pride. With each album we made, we tried to make them different which probably wasn’t a very good commercial idea. The A&R guy would come in and get us to write in a commercial way and of course we ignored him.
RR: yes you should ignore them, unless they really have something to say. (laughs).
JON: really, I had no dealings with A&R except a little during the Undertones days.
RR: that’s incredible. I did an interview with Midge Ure last year and he said exactly the same thing. The record company just let Ultravox get on and do their own A&R.
JON: Andy was dealing with all the A&R people for the Undertones and the Petrols. For Rare we had a licensing deal with Pinnacle so there was no A&R there either. The guy at Pinnacle liked it so it was released and we sold about five copies and we did a tour and I can promise you we didn’t sell very many copies because we didn’t have very many people in the gigs which was so dispiriting. Andy managed both groups but to be honest, we didn’t take ourselves too seriously even though he was always trying to make us do more promotional stuff. I think this led to Fergal Sharkey leaving the band. He could see that he could probably do better as a solo artist. As far as people were concerned he was The Undertones.
RR: yet he only had one minor songwriting credit on one song on the entire creative writing output over six albums of The Undertones. Are you still in touch with him at all?
JON: no oh no. We had some horror stories that he was involved in, but we weren’t that surprised. The fact that he was an A&R man just makes us laugh. He had no interest whatsoever in any music, he never did. You can put that in the interview, I don’t care.
RR: moving swiftly on, let’s go back to John Peel.
JON: the year before he died I think, we made a documentary. He came over to Derry. That was the first time we had met him in years and we spent three or four days with him which was fantastic, you know. He also paid for the very first recording session we ever did.
RR: so what do your live gigs entail? Is it all the old stuff or a combination of this? The early stuff you did with Fergal plus the material you’ve done post Fergal?
JON: mostly the original stuff, you know we do all the singles. Then we mix it with various songs from the last two albums, we think there’s some great stuff on those albums. You know, the people want to hear the commercial stuff.
RR: well I really hope the grandkids will allow you to do some songwriting every now and again.
This is the first of a two part interview with legendary guitarist and songwriter John O’Neill from The Undertones, That Petrol Emotion and trip hop darlings Rare.
The man famous for writing ground breaking hit songs Jimmy Jimmy, Wednesday Week, Julie Ocean, Here Comes The Summer, Big Decision and of course John Peel’s favourite all time song and punk/new wave anthem Teenage Kicks.
Our expert music industry A&R man Richard Rogers asks the questions.
Richard Rogers: Hi John, it’s great to see you. We are here in Düsseldorf for your band, The Undertones who are playing tonight at a sold out Zakk club. Welcome.
First question, why are you doing the tour when there is nothing to promote?
John O’Neill: hi Richard. To make money, basically that is the simple answer. Since 1999, our fees have trebled. With Feargal Sharkeyl not being in the band, we don’t get played on the radio now. Maybe Radio Six but otherwise we don’t get played, it’s very frustrating. At this stage, everybody has retired from their main jobs, so we do it just for a bit of money and we really enjoy it. We are getting bigger and bigger audiences and we are selling out most of the shows.
RR: so you’re just doing it for the craic (fun) really?
JON: yeah that’s it. And merchandise is selling better than ever before. So really, it’s just a hobby. But you know, The Undertones even in the olden days, we regarded it as a hobby, not a career thing. We never took ourselves that seriously. Even now with the last two albums they are under copyright control with us. We do not even have a publishing deal. It never seemed worth our while so we just kept the copyrights.
Andy Ferguson, our manager always made sure that we had our rights, particularly after we had paid off our advances to record companies such as EMI and Sire Records. The last deal Andy did for us was with Universal and that was a good deal. We even have our own publishing company now called West Bank.
RR: so what happened with all the publishing when you were with the band That Petrol Emotion?
JON: well, Andy was managing the Petrols as well. We did not have a publishing deal for the first four albums by which time I had left the group. They got Scott Litt to produce the fifth album the guy that did the R.E.M. albums and they immediately got a big publishing deal. The albums I did with them were put into the deal, so in fact I got no money at all from them. I get the odd royalties for those albums now and again.
RR: I bought the first two albums Manic Pop Thrill and Babble but never went out and bought the third one which I’d heard and thought sounded odd, quite strange?
JON: no, it wasn’t that great. But the fourth album Chemicrazy, the one after I left was a great album. I personally think it was their best album, even though I wasn’t involved. It’s a good record again produced by Scott Litt.
RR: I heard a rumour and I don’t know if it’s true, that Paul Whitehouse, the comedian, actually auditioned for That Petrol Emotion in some capacity.
JON: yeah, that is true. He wanted to be the singer. We had no singer before Steve Mack and we put an advert in the NME. We didn’t say anything about The Undertones and this guy turned up and he couldn’t sing a note and it was Paul Whitehouse. But he was very funny, even then.
RR: actually, my mother said that he’s doing a fishing program with some other comedian, but I live here in Germany so I don’t see it. They’ve both been quite ill, I believe.
JON: yeah, that’s right. He is doing the program with Bob Mortimer from Reeves and Mortimer. Fishing must be an end thing that they do to relax.
RR: why did you leave That Petrol Emotion?
JON: my wife got pregnant with our second child, she was homesick to get back to Derry, basically. There was a tour that was going to be set up in America for about three months and I said ‘no, I can’t do that’ so I said I would leave the band.
RR: and of course you were in the band Rare as well. I thought Rare were incredibly innovative and ahead of their time.
JON: well, I don’t know about that! I enjoyed that and we wrote some good songs. Funny enough, we’ve reformed and we’ve made another record. Which maybe we will try and put out as well.
RR: are you looking for record labels at the moment?
JON: well, no, we are just going to try and do it ourselves, there’s no point, no point. Maybe we’ll press about 1000 copies on vinyl, just to get it out there.
RR: how did you get on with Seymour Stein head of Sire Records who initially signed you up in the 1970s?
JON: yeah, we got on great actually. But the deal we signed was dreadful and it seemed Sire Records was getting 90% of everything we did and Andy Ferguson was seeing what was happening as he was working at Sire. He could see that we knew nothing about publishing and PRS and he said ‘I can see that you need help and I’ll manage you for one year and I won’t take any money for it and get you out of that deal and I’ll teach you all about publishing and everything’. You know we were so lucky getting someone as amazing as Andy from the very start. He’s been with us the whole time up to this year because he’s not been very well. The last thing he did for us was sign a new publishing deal.
RR: people will be very happy that you’ve done new music with Rare can you tell us a bit more about that please?
JON: well, we did it all ourselves. Luckily, a guy we were working with had a studio in his sitting room so we did it there and he helped us do the mixing there too. I played nearly everything, but we got in a drummer.
RR: so the six or seven albums you’ve done with The Undertones plus the three That Petrol Emotion albums and the Rare album of those which is your favourite and why?
JON: well, I think the first Rare album actually. I got so involved with it because it was at the time when electronics were really coming in, so I was learning things like software, Cubase and Logic and how to use a sampler. I liked the thrill of it all out there, and I like that whole thing with bands like Massive Attack and Portishead, and I just fell in love with it, the whole Trip Hop thing. And that’s where I was headed. I was just starting to just write songs, getting them through a loop and then cutting them up and getting a tune that way..
RR: it seems like a completely different way for you to write songs.
JON: well, I was trying to get out of the same old chord stuff. Just making up a tune without the chords and then putting the chords in later, but really having that really cool beat there. Although it was very hard to re-create that live. We worked with triggering and samples live, but we had a live drummer as well. Especially back then in about 1995 with the technology as it was. You’d be in the middle of a set and the computer just crashes. It’s just unbelievable how the technology has come along.
Part 2 of the interview with John O’Neill will be available on Music2deal shortly.
Music2Deal: Lasse, you’re the exclusive representative for Music2Deal across several Scandinavian countries. How do you feel about the responsibility of handling multiple countries simultaneously? Lasse: I have spent many years in various prominent positions within the music industry across Scandinavia. Originally from Stockholm, Sweden, I resided and worked there until 1988. Subsequently, I lived and worked in Oslo, Norway, for 11 years, and I have been based in Copenhagen, Denmark, since 1999. The late Keith Flint once kindly called me the Scandinavian father in his distinctive Essex accent.
Music2Deal: What brought you into the music industry? How did your journey in this field begin? Lasse: I began my musical career at an early age. My elder sisters & brothers pushed my musical taste with The Beatles, The Rolling Stones, Simon & Garfunkel, Cat Stevens…, and my mom & dad’s early Jazz from the ’40s and ’50s & ’60s. I was brought up with a singing family playing various instruments. Later I found my own musical taste and when disco, reggae & punk really took off, in the ’70s, I started DJ’ing, at the age of 15, at our local youth club, and later also played in various band constellations on my guitar that my sweetest big brother bought and taught me about when I was 10. My journey continued as I assisted bands on tour, maintained my DJ’ing in clubs, and worked in record stores. In the vibrant 1990s, I launched a music distribution company and was later recruited, along with ten others, to establish Playground Music Scandinavia in 1999. From 1999 to 2002, I served as the Scandinavian Label Manager for Mute Records UK, before founding my own company in Copenhagen the same year.
Music2Deal: As both a music publisher and record label owner, could you reveal some behind-the-scenes strategies for how you discover new talent? What are the key things you look for? Lasse: Initially, I focus on listening. Next, I assess the artist’s performance, considering both their musical and visual presentation. This includes evaluating their engagement in the social metaverse, as well as their audience and fanbase. It’s intriguing to picture you in an office, identifying new talent.
Music2Deal:How do you operate in this role? Lasse: I certainly look for great music daily throughout the entire musical spectre. Often I receive great music by great artists too.
Music2Deal: So, am I right in imagining you working from an office while managing the talent scouting? Lasse: I use to have a proper office with a desk, posters and gold & platinum discs on the wall, a huge record collection and a fancy listening department. The days of traditional office settings are behind me; now, I can work from virtually anywhere in the world using my powerhouse computer. With my headphones on, I engage in communication, marketing, promotion, distribution, licensing, publishing, legal contracts, and all the other enjoyable tasks that come with my role.
Music2Deal: How do you determine if something is fresh and current? What’s your method for staying in tune with industry trends? Lasse: I listen to my heart, really. I trust I can hear and feel what’s great and not. It has to be genuine. All others are already too many.
Music2Deal: After your workday, do you head to the studio to continue making music, or do you unwind in other ways? Lasse: Sometimes I play my guitars or make music on my computer. I love making food, drink good wine and play tennis too. I also study lots of other things in life from the blockchain to vibrational Schumann resonance, and I have a deep appreciation for music from diverse cultures, including jazz. As I grow older my focus increasingly shifts towards the metaphysical aspects of existence.
Music2Deal: What advice would you offer artists on Music2Deal.com to help them succeed in the music industry? Lasse: I would ask them to work hard. Believe in what they do. Make them understand that thing’s might take time but with great courage and strong beliefs they might be able to live and work with what they love. And of course also share the insights and resources I’ve gained from my extensive experience in music
M2D: Explain why you are well-suited for the Rep position at Music2Deal Nigeria.
Kolade: Given my experience and music background managing Broadtube Business, I am confident in my ability to represent Music2Deal in Nigeria. As a Nigerian, I have a wide-ranging expertise in the music industry. Connecting with Nigerian music professionals through social media makes it easier for me to network online. My understanding of Software Application makes Digital Marketing a familiar concept to me.
I have a good understanding of songwriting, registering songs, and distributing music releases. My expertise lies in music licensing and publishing. Considering my credentials, I am convinced that I would be a strong fit as the rep for Music2Deal Nigeria.
M2D: Detail your responsibilities as the recently appointed Music2Deal Nigeria representative.
Kolade: Music2Deal is an established online platform designed to connect music professionals worldwide. M2D makes it possible for a person in the music business to collaborate effortlessly, make music with global colleagues, and network in the music industry.
I’m responsible for promoting Music2Deal in Nigeria and facilitating connections between Nigerian and international music professionals. At Music2Deal Nigeria, we strive to enable Nigerians in the Music Business to make a mark on the global music industry by taking advantage of the platform’s opportunities.
M2D: Give us an overview of your organization, Broadtube Business Network.
Kolade: I created Broadtube Business Network as a platform to assist musicians with music promotion, distribution, and licensing. Our preference is to work exclusively with exceptionally talented artists who meet our criteria. At Broadtube Business, we prioritize quality instead of quantity. Our services are exclusively for deserving artists whom we know are competent and worthy of promotion.
In 2014, Broadtube Business was founded under the name Broadtube Music Channel, initially as a Music Blog. Across the globe, we’ve conducted interviews with over two thousand musicians. At a later time, we decided to rebrand Broadtube Music Channel as Broadtube Business. Broadtube Business provides music licensing, distribution, networking, and promotion.
M2D: Explain how you think Music2Deal can benefit Music Professionals.
Kolade: Music2Deal connects professionals in the music industry worldwide and opens doors to new opportunities. On the platform, multiple music professionals can negotiate deals.
Music2Deal allows singers or rappers to connect with producers, and singers or producers can license their work on the platform. Music2Deal offers the opportunity for artists and songwriters to strike deals with publishers. Music2Deal eliminates the need for costly and time-consuming international connections in the music industry.
The platform only allows registration for genuine music industry professionals. Send a message to Nigerians in the music industry: It’s important for Nigerians in the music industry to learn about Music2Deal. Joining M2D will help break barriers and connect Music Professionals worldwide.
Those in the Nigerian music industry who have signed up for Music2Deal can get in touch with me at kolade.olamide@music2deal.com for help with registration or upgrading.
There is also good news for Nigerians joining Music2Deal because they can now pay in Naira in order to upgrade. Contact me via email at kolade.olamide@music2deal.com if you wish to upgrade using Naira.
Additionally, it’s important to regularly monitor spam folders for any Music2Deals emails and transfer them to the inbox.
We are excited to introduce Music2Deal’s latest feature—the Music People Map! Imagine browsing a map, just like on AirBnB, but for finding your next music business partner. Whether you’re looking for labels, musicians, managers, or producers, our new tool makes it easier than ever to connect with professionals in the industry.
Music2Deal, the exclusive network for music professionals with over 17,000 members, is proud to offer this game-changing feature.
At a recent music conference, an executive from an independent distributor expressed a wish for the demise of the Internet, blaming it for the significant decline in record sales. Similarly, a major market radio consultant attributed the decrease in radio listenership across the United States to the Internet, advocating for its prohibition.
To both assertions, I respond with a resounding “It’s about time.” The outdated business practices and limited opportunities within the radio and record store systems should have been challenged long ago.
Allen Johnston – The Music Specialist
Michael Harrison, the publisher of Talkers magazine, addressed the National Association of Broadcasters Radio Show, highlighting the encroachment of competing technologies such as the Internet, Wi-Fi, podcasts, and cell phones. He emphasized that these advancements are gradually filling the niche currently occupied by traditional terrestrial radio, signaling dark times ahead for the industry.
The traditional record industry heavily relied on radio airplay and later incorporated platforms like MTV and BET to boost sales. However, this model has begun to crumble with the advent of technology, which has empowered more creators to produce music and multimedia content. Consequently, new avenues for exposure and consumption have emerged, marking the birth of a new era in the music industry.
RADIO
To remain profitable, radio stations must shift their focus to local sponsors and community engagement. The prevalence of genre-specific radio formats, including Hispanic, sports, talk, Asian, and Haitian, is on the rise. It’s foreseeable that such audience-targeted formats will become mainstream, especially considering the wealth of music available through various devices, leading listeners away from traditional radio.
RETAIL
Independent record retailers are facing extinction, prompting them to diversify their offerings with clothing, multimedia accessories, and adult novelties tailored to their specific customer base. Positive developments include partnerships like the one between MUSICNET and LA CURACAO, which has led to the creation of PASITO TUNES, a Hispanic-focused digital music service catering to diverse Latino music genres.
RECORDS
Sales of CDs, vinyl, and cassettes are rapidly declining, while digital sales are increasing, albeit not compensating for the loss. Record labels are adapting by shifting their focus from promoting records to licensing content. For instance, UNIVERSAL MUSIC GROUP is exploring a comprehensive subscription plan called TOTALMUSIC, contingent upon cooperation from ISPs and mobile access providers.
The NATIONAL MUSIC PUBLISHERS ASSOCIATION is intensifying efforts to combat unauthorized song lyric websites, demanding that search engines like GOOGLE and YAHOO! remove references to them. This move coincides with the industry’s efforts to launch official online lyric offerings through platforms like YAHOO! MUSIC and REAL NETWORKS’ RHAPSODY.
Since 2003, IODA has been a pioneer in digital independent music distribution. Expanding into digital video distribution, IODA/THE ORCHARD now offers content from top-tier indie film production companies alongside its music video catalog, available on various distribution outlets.
In summary, the music business has evolved into a licensing-centric industry, propelled by technological advancements and shifting consumer preferences.
Discover why music professionals should join the ultimate platform for the music industry! Our latest video, “Music2Deal – a LinkedIn for music professionals?”, is out now!
See how Music2Deal offers more than a typical business network. Find out why Music2Deal is the right place for you in just 1 minute.
Some introduction words from our the new Brazilian Representative TON CHALART
Firstly, we would like to thank the CEO of MusicDeal Mário Christiani for the invitation and opportunity to represent the Platform in the country.
I would never claim to have any experience prior to this in my entire existence, even as I have never actively participated in any musical movement on any scale and my involvement with music has always been that of a spectator and enthusiast, with the appropriate proportions of an ordinary person who simply enjoys it. and has always listened to a lot of music.
The new fact that ended up bringing me here was simply COVID and the unequivocal and severe quarantines that authorities, media and experts promoted after the 2020 carnival in Brazil and which changed the habits of the entire population.
After a financial career, I became a commercial representative and also studying Architecture, I successfully set up a construction company to produce Oil platforms and then there was Lava Jato and a whole gang was arrested in Curitiba and Petrobras took the vessels out of the city in tow even without Its conclusions were that 800 companies involved went bankrupt and the entire region became irreversibly total chaos due to the heavy investments promoted and completely abandoned without any compensation, which neither “justice” nor authorities ever corrected.
Having all my assets taken and auctioned off by creditors and labor actions, my family separated and threatened and completely without direction or perspective as nothing else was allowed to me, the epidemic came, and I found myself locked up in an apartment taking care of my mother, now with 90 years old and I managed to survive, when by pure chance, I discovered a Karaoke website that I believe saved my life, as I ended up uploading more than 40 thousand performances using the application and almost all of it ended up in its top 10 ranking, although without never having appeared singing, because I thought it was just an amateur activity and therefore without any artistic pretensions, due to inexperience, age, ugliness, etc…
Now, as a representative of MUSIC2DEAL in Brazil, I found myself obliged to improve this condition, even out of justice to the efforts and copyright works that would be mined in the future and to expose and promote this here and abroad, I ended up setting up a studio for these auditions and samplings, intending to have a good team of digital marketing, musicians and other professionals necessary to perform such an honorable role.
It seems to me in the Linkedin connections and I am very grateful for that, that the market and professionals involved in the music industry understood the situation, supporting me in this difficult endeavor that I humbly hope to be able to reciprocate in line with this expectation, supporting musicians, even generating content on the networks , lives, interviews, promotions, perhaps some partnership and promoting M2D Studio for these and all appropriate purposes.
Algumas palavras de apresentação do novo representante brasileiro da Music2Deal TON CHALART
Primeiramente agradecer ao CEO da MusicDeal Mário Christiani pelo convite e oportunidade de representar a Plataforma no País.
Jamais iria afirmar possuir alguma experiência anterior a isso em toda minha existência até por nunca ter participado ativamente de nenhum movimento musical em nenhuma escala e meu envolvimento com a música sempre foi de expectador e entusiasta, com as devidas proporções de uma pessoa comum que simplesmente gosta e ouve muita música desde sempre.
O fato novo e que acabou me trazendo até aqui foi simplesmente o COVID e as inequívocas e severas quarentenas que as autoridades, mídias e os especialistas promoveram após o carnaval de 2020 no Brasil e que mudou os hábitos de toda a população.
Depois de uma carreira financeira, virei representante comercial e também cursando Arquitetura montei uma Construtora para produção de plataformas de Petróleo com sucesso e então teve a Lava Jato e toda uma corja foi presa em Curitiba e a Petrobras retirou a reboque as embarcações da cidade mesmo sem suas conclusões tendo aquilo falido 800 empresas envolvidas e a região inteira virou um caos total de forma irreversível pelos pesados investimentos promovidos e totalmente abandonados sem qualquer indenização, que nem a “justiça” ou autoridades jamais corrigiram.
Tendo todos os meus bens tomados e leiloados por credores e ações trabalhistas, família separada e ameaçada e totalmente sem rumo ou perspectiva pois nada mais me era permitido ainda veio a epidemia, e me vi encerrado em um apartamento cuidando para que minha mãe, agora com 90 anos e eu próprio conseguíssemos sobreviver, quando por puro acaso, descobri um site de Karaokê que acredito salvou minha vida, pois acabei subindo mais de 40 mil performances usando o aplicativo e quase a totalidade disso foi parar no seu ranking top 10, embora sem jamais ter aparecido cantando, por ter a noção de ser apenas uma atividade amadora e portanto sem nenhuma pretensão artística até pela inexperiência, idade, feiura, etc…
Agora, como representante da MUSIC2DEAL no Brasil, me vi na obrigação de melhorar esta condição, até por justiça aos esforços e trabalhos autorais futuramente garimpados e para exposição e promoção disso aqui e no exterior, acabei montando um estúdio para estas audições e amostragens, tencionando ter uma boa equipe de marketing digital, músicos e outros profissionais necessários para o desempenho de tão honrosa função.
Parece-me nas conexões do Linkedin e sou muito grato por isso, que o mercado e profissionais envolvidos na indústria musical entenderam a situação, me apoiando nesta difícil empreitada que humildemente espero poder retribuir à altura dessa expectativa, apoiando músicos, gerando inclusive conteúdos nas redes, lives, entrevistas, promoções, quem sabe alguma parceria e promover o M2D Studio para estes e todos os fins apropriados.
Philip Israel (Company Owner of Possum Records & Publishing, Australia)
The Independent Australian record and publishing company Possum Records has been around for some 40 years. A very successful artist representation including Ace of Base, Depeche Mode, Black Sabbath, Nick Cave, Erasure, Twenty 4 Seven, Sinitta, Boris Gardiner, Bomb The Bass, S’Express, The Timelords, Pop Will Eat Itself, Jigsaw, Michael Damian, Blue Mink, Black Lace, Rik Wakeman, Chris Farlowe, Nomad, Stars on 45, Judas Priest, Jive Bunny, Captain Hollywood Project, Technotronic, KLF, The Farm, Ronnie Wood, Melanie Safka, Janis Ian, Glen Campbell, Marc Bolan & T Rex, Nick Cave & The Bad Seeds, Jonathan Richmond, The Korgis, Bizarre Inc, Kevin Johnson, SCRA, DL Bobo, Jim Keays, Smart E’s, Jon English, T-Spoon, Gilbert O’Sullivan, The Cockroaches, Toto Coelo, HeeBeeGeeBees, Doug Parkinson, Francis Lai, Ian Dury, Reg Livermore, Golden Earring, Steve Marriott, Shocking Blue, Manfred Man’s Earth Band, Kittie, Toni Visconti, Tom Waits, Sex Pistols, Denny Laine, Toni Basil,
Possum Records is looking for new artists as well as back catalogue material
Vinny Ribas (Management Indie Connect and Cartne, Nashville – United States)
Viny is the CEO of Indie Connect (artist management and consulting) and Cartne (music business education).
He has been a full time musician, an artist manager, a booking agent, a songwriter and the Entertainment Director for the NV State Fair. He is a published author and has written hundreds of articles on success as an indie artist. Vinny also speaks at music industry conferences.
Dr. Music Promotion is the music PR agency with distribution label, booking agency, management department and publisher specialized in Pop, Rock and Metal!
True to the motto ‘Medicine for your ears | The all-round carefree service for bands, artists and labels’, Dr. Music Promotion offers a wide spectrum of services in the music industry, and they are established for a long-time experience in the entertainment business and the creative accomplishment of worldwide cross-media PR campaigns since 2006.
Dr. Music Promotion covers the whole range of print, online, radio, playlist, TV and tour promotion and offer targeted social advertising campaigns.
Actual they are looking for talented (emerging) bands, artists and songwriters wanted
John is the founder and CEO of Showbiz Info Limited, an events company that has ventured into music publishing.
John is also a Kenyan musician and leader of Kenya’s legendary band – Them Mushrooms which is known for its global hit song Kenya Hakuna Matata – (a.k.a. Jambo Bwana/ Hakuna Matata) amongst many others. Katana is a singer-songwriter, music producer, unionist and mentor.
He is a board member of Kenya’s biggest CMO – the Music Copyright Society of Kenya (MCSK), board member of the Recording Industry of Kenya (RIKE) and founder member of the Kenya Musicians Union (Ke-MU) of which he is the General Secretary. In 2010, Katana was awarded the Head of State Commendation (HSC) title by the late Kenyan president H.E. Mwai Kibaki for his contribution to the Kenyan music industry.
Wanna be one of 17,000+ music professionals on Music2Deal like Philip, Vinni, Dr. Music Promotion, John and Ansgar? Join for free at https://music2deal.com
Courtney started Gig Spark to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.”
In the symphony of life, musicians often grapple with the discordant note of financial unpredictability. This song of struggle necessitates an exploration of diverse revenue streams to ensure a harmonious career in music. If you’re a musician looking for ways to earn more money, this guide shared below by The Music2Deal Blog can help.
The Digital Stage
The internet has truly evolved into a global stage, providing musicians with unprecedented opportunities to perform and earn. Platforms like Twitch, Instagram Live, and Facebook Live have revolutionized the way artists monetize their craft. Through methods such as donations, subscriptions, and virtual tip jars, musicians can connect with their audience and cultivate a sustainable income stream. With the power of technology, the possibilities for musicians to thrive in the digital realm are endless.
Wear Your Heart on Your Sleeve
Merchandise is not just about branding; it’s an opportunity to generate an additional revenue stream. From t-shirts to posters, selling merchandise can amplify your brand presence and boost your income. Moreover, it allows you to connect with your audience on a deeper level and foster a sense of community. By offering quality and unique merchandise, you can cultivate loyal fans who proudly represent your brand. So, don’t miss out on the potential of merchandising and explore the endless possibilities it brings to your business.
Be the Video Virtuoso
YouTube is more than just a platform for video sharing; it’s a goldmine of income opportunities. By consistently sharing diverse content, such as covers and original music, you can captivate your audience and unlock various ways to monetize your channel. Whether it’s through brand partnerships, merchandise sales, or ad revenue, YouTube offers a plethora of avenues to turn your passion into profit. So, start creating, engaging, and reaping the rewards of this thriving online community.
Share the Gift of Music
If you have musical skills, why not share your passion and knowledge with others? Teaching online music lessons not only provides a supplementary income but also allows you to connect with students from all around the world. By expanding your reach beyond geographical boundaries, you can inspire and empower aspiring musicians to pursue their dreams. So, why wait? Start spreading the joy of music today!
The Event Maestro
Performing at events like weddings or corporate functions can often be more lucrative than traditional venues. It’s all about networking and showcasing your talent. Additionally, these events provide a unique opportunity to connect with potential clients and build long-lasting relationships. Moreover, the diverse audience at such events allows performers to broaden their fan base and gain exposure to new demographics. Lastly, the positive word-of-mouth generated from successful performances can lead to further bookings.
The Note Weaver
There is a growing demand for distinctive musical arrangements across different genres. If you possess composition skills and can effectively promote your abilities, you can connect with potential clients and generate additional income. By leveraging your creativity and networking with industry professionals, you can establish a strong presence in the music market and seize lucrative opportunities. Embrace the power of technology and online platforms to showcase your unique talent and reach a wider audience.
Entrepreneurial Encore
As a musician, you may possess related skills that could be translated into a profitable side business. From instrument repair and sound engineering to music tutoring, identifying these abilities can pave the way for a successful venture. Additionally, exploring opportunities in music production, event management, or even composing original scores can further expand your potential for success. Don’t underestimate the power of your musical talent and the possibilities it can bring to your entrepreneurial journey.
The Visual Harmony
A strong visual identity can help you stand out in the crowded music industry. Create a consistent and professional brand across all your platforms to enhance your visibility and appeal. Be deliberate in choosing colors, fonts, imagery, and a memorable image that align with your music and resonate with your target audience. Invest in high-quality design assets that reflect your unique style and story. And remember, a cohesive visual identity will not only attract fans but also leave a lasting impression on industry professionals.
Make Sure You Have a Plan
Lastly, having a business plan when starting side gigs as a musician is crucial for establishing a clear vision and roadmap for your musical career. It outlines your goals, target audience, and revenue streams, helping you allocate resources and time effectively. A well-structured plan also enables you to identify potential challenges, such as competition and financial constraints, allowing you to develop contingency plans ahead of time. Moreover, if you decide to seek external funding, partners, or collaborators, a comprehensive business plan can serve as a persuasive tool to show your project’s viability and potential for success.
The modern music industry offers a medley of innovative income streams. By exploring these unique avenues, musicians can orchestrate a sustainable and fulfilling career. However, remember that the keynotes to success are passion, perseverance, and adaptability. Striking the right balance, both musically and financially, can lead to a harmonious career.
There are vast amounts of recordings out there that in some cases are musical or historical treasure troves. Labels that go back beyond 30 years or so might have material that is just begging to be either re-mastered for streaming or fully remixed for commercial release. As Ben Schwag, a producer that is currently digitizing work performed by Johnny Guitar Watson, Sly Stone and George Clinton says, “Is the time right for a 90s revival? If so, the recordings are most likely packed away on tape somewhere in a storage room.”
Schwag notes a number of reasons that people ask to digitize and/or restore magnetic tapes:
To make your music assets available in a digital format (Spotify, advertising etc)
The need to be able to mix or otherwise re-use them (if a revival happens, it’s important to be able to act quickly)
The need to properly archive them
The need to preserve the recordings in a format that is less fragile than magnetic tape.
But before starting, here are some important steps you need to plan.
Digitizing magnetic tapes: the quick guide for better results
Loading tapes on a 24-track recorder
1. Assess the Tape Condition: Before starting the digitization process, take a good look at each tape. Look for physical damage. Mould, dirt, or sticky residues can affect playback and sound quality. Additionally, check for any signs of degradation, such as oxide shedding.
2. Clean the Tapes: Use a specialized cleaning solution and a lint-free cloth to gently wipe the tape surface. Ensure that you don’t damage the tape or erase any data when you do this.
3. Prepare the tapes: Older tapes more often than not suffer from some degree of “sticky shed syndrome”, when the recorded surface risks being scraped off the tape when you play it. “Baking” is a technique used to address this. The tapes are placed in a temperature-controlled oven, the heat stabilizes the tape’s binder, temporarily allowing proper playback and transfer of the data on the tape surface.
4. Digital Transfer: To fully restore magnetic tapes, we recommend that you transfer the audio content to a digital format. Connect the tape deck to a high-quality audio interface or converter and use professional-grade software to capture the audio in a lossless format such as WAV or FLAC. Ensure proper calibration and adjustment to achieve accurate reproduction. Proceed with care, as some tapes can only be played once.
5. Noise Reduction: One common issue with older magnetic tapes is the presence of background noise, hiss, or hum. Use noise reduction tools, such as spectral editing or adaptive filtering, to minimize unwanted noise while preserving the original audio quality.
6. Equalization and Dynamic Range Control: During digitization, equalization can help correct any frequency imbalances or tonal inconsistencies in the source audio. Use parametric equalizers to adjust frequencies selectively and enhance the overall tonal balance.
7. Deal with Dropouts and Errors: Magnetic tapes sometimes suffer from dropouts or errors that result in gaps or glitches in the audio. Use specialized software to repair these through interpolation or error concealment.
8. Metadata and Documentation: As part of the digitization, don’t forget to document all the relevant metadata associated with the tapes. This includes information about the recording, such as artist, date, and location, as well as details about any restoration techniques applied.
9. Storage and Preservation: Once the restoration is complete, make sure that the tapes go back into proper storage and preservation. You might also want to make backups of the restored audio files to prevent loss due to hardware failure or accidental damage.
Producer Ben Schwag
3 Hats Music runs a studio based in Brussels that features an extensive range of language formats and equipment. The team includes people that have worked with artists as varied as Curtis Mayfield, Johnny Guitar Watson and 2 Unlimited.
Full details about tape digitization can be found on the digitization page of 3 Hats. For more information call Ben Schwag directly on +32 488 41 7272
Award Winning Australian singer/songwriter Andy Penkow is known for his songwriting skills and smooth, powerful vocals. many charts entries. So far he has released 20 singles to radio and 8 singles have reached No.1 across multiple Australian Country Radio Charts.
His latest album “Love, Lies & Dirty Dishes” peaking at No.3 on the ARIA Charts, No.2 on the Australian Apple ITunes Charts and No.4 on the Australian Independent Albums Chart.
In 2023 he was nominated for a Golden Guitar Award and have previously won 2x People’s Choice Awards (“Best Bush Ballard 2023” and “Most Promising Rising Star 2022”), 3x Independent Country Music Awards (“Most Popular Male Artist 2023”, “Most Popular Music Video 2023”, and “Most Popular New Male Artist 2022”), a “Best Male Vocalist” award at the 2021 Gold Medallion Awards, five “Purple Air Guitars”, and was the winner of the “Australian Busking Championships 2019 – Gundagai”. Internationally, two of his songs peak at No.1 on the Nashville Country Independent Radio Charts, his album “Love, Lies & Dirty Dishes” peaked at No.1 for three weeks at the Canadian CFUR Radio charts, and his song “Ghostly Gums” peaked at No.2 on the UK Country Radio Charts.
Music2Deal: Tell us a bit about yourself?
Andy: I am an Australian Singer/Songwriter from a small town in Sussex Inlet, New South Wales. I would consider myself to be a contemporary, americana country artist with a bluesy, soulful voice. I grew up surrounded by different styles of music, heavily influenced by my grandmother who was a professional opera singer, and my mother’s collection of classics including Dolly Parton, Elvis Presley and Neil Young.
Music2Deal: Why do you think your kind of music will do well internationally?
Andy: My music is all about the storytelling and the emotions. A representation of my travels and life experiences. I believe my music transcends through languages, borders and differences and can be relatable on many different levels. My songs have charted Top 5 in four different countries, Australia, USA, UK and Canada, and my 4th studio album, scheduled for release in May 2024, was co-written and produced in Canada.
Music2Deal: Notable projects you have completed
Andy: I have created 4 studios albums, have released 20 songs to radio, have created and released 8 music videos, and have had 8 number one charting songs on Australian Country Radio. In 2022/23, I have toured across every state and territory in Australia, completing more than 130 gigs.
Music2Deal: Upcoming projects / tours?
Andy: My 4th studios album is scheduled for release in Australia and Canada in May 2024. The first single from this album is scheduled for release in October 2023. I will be relocating from Australia to Canada in March 2024 to promote my new album and tour across Canada, UK and USA.
I have another 45 gigs booked between now and March 2024 in Australia.
Music2Deal: What do you think is the single largest problem faced by the music industry today?
Andy: Outside usual responses from musicians around the lack of fair financial compensation from streaming platforms, I personally think that the single largest problem faced by the music industry today is the lack of support, pathways and opportunities for upcoming musicians/independent artists. Unless you are a signed label artist or have connections with organisers and representatives, it is virtually impossible to get into music festivals and receive fair airplay on commercial radio stations.
Music2Deal: How do you think it can be resolved?
Andy: Decisions on government funding should be made by a fair and broad independent committees, not consisting of major labels and commercial radio representatives, and radio stations should have a weekly quota to play a select percentage of independent and upcoming artists.
Music2Deal: Your plans for next year?
Andy: I will be relocating to Canada in March 2024 to promote my music and my 4th studio album.
Music2Deal: A good word on Music2Deal.com
Andy: Music2deal is a fantastic integrated online platform for music industry professionals and creatives from around the world to network and engage”
The music industry has undergone a significant transformation in recent years, with technology playing a pivotal role in shaping ist landscape. One platform that has been making waves in this evolving industry is Music2Deal. In this article, we will explore Music2Deal and how it has become a game-changer in the music business.
1. The Evolution of the Music Businessness
The traditional music business model has undergone a seismic shift due to digitization, streaming services, and global connectivity. Artists, producers, and industry professionals now face a different set of challenges and opportunities. This is where Music2Deal comes into play.
2. What is Music2Deal?
Music2Deal is an innovative online platform that serves as a bridge between various stakeholders in the music industry. It connects artists, music professionals, labels, publishers, managers, and more, providing a space where they can collaborate, discover new talent, and explore business opportunities.
3. Key Features of Music2Deal
Networking: One of Music2Deal’s primary functions is networking. It enables musicians and industry professionals to connect with a global community of like-minded individuals, opening doors to potential collaborations, partnerships, and career advancements.
Talent Discovery: For artists, Music2Deal serves as a powerful tool for showcasing their work to a diverse audience. This platform helps them gain exposure and connect with professionals who can help them further their careers.
Business Opportunities: Music2Deal is not just about networking and discovery; it’s also a hub for business opportunities. Musicians can find licensing deals, distribution agreements, and other avenues for monetizing their music.
Market Insights: The platform offers valuable insights into the global music market, helping users stay informed about industry trends, regional preferences, and emerging markets.
4. How Music2Deal Benefits the Music Business
Global Reach: Music2Deal’s international user base allows artists and industry professionals to expand their reach far beyond their local markets.
Efficiency: The platform streamlines the music industry’s networking and collaboration processes, making it easier for professionals to find the right connections and opportunities.
Diversity and Inclusion: Music2Deal promotes diversity by bringing together talents from various backgrounds and genres, fostering a more inclusive music industry.
Adaptation to Digital Era: In a digital age, Music2Deal embraces technology and helps musicians and professionals adapt to the changing landscape effectively.
Conclusion
In a music industry that constantly evolves, platforms like Music2Deal play a crucial role in facilitating connections and opportunities. Whether you’re an aspiring artist looking for your big break or an industry professional seeking fresh talent, Music2Deal offers a platform that bridges the gap and helps stakeholders thrive in the ever-changing music business landscape. Embrace the future of the music industry with Music2Deal and discover the endless possibilities it offers.
Music2Deal is the exclusive Music Business Network (17,000+ members) connecting music professionals and then staying in contact about music opportunities to make deals happen.
Many people say that Music2Deal is a LinkedIn for music professionals.
A difference to LinkedIn is that Music2deal also has a marketplace where labels, musicians, managers, producers and everybody that works in the industry can meet 2 deal with music.
As the music business is a people business, Music2Deal act locally for the benefit from an international music network. Therefore, Music2deal work locally with 15 representatives worldwide incl. Canada, USA, Italy, UK, Japan and several countries in Africa just to name a few. Our intention is to extend our partner network with serious partner in further countries to make music2deal.com more valuable and effective. Therefore we are looking for representatives in South & Central America, in some countries in Asia and also some countries in Europe.
It´s the idea of a franchise business, so that every one of our partners can do his own business. We believe in this idea of local partners because music business is a people business. Local partners will benefit the international network of Music2deal. Music2Deal offers a franchise model but without paying a fee. It is exclusive for the territory. Mainly the represenatives have to make marketing to get members (only music professionals!) to Music2Deal and care about them.
So, if you are in the music business with a know-how about (online) marketing and you are interested to build your own business or extend your current business with representing Music2Deal, please send an email to info “at” music2Deal.com or connect with me on Music2Deal or on LinkedIn via the links below.
INTERVIEW IN FRENCH at the end / ENTRETIEN EN FRANÇAIS à la fin
Music2Deal: Can you tell us a little more about your background ?
Robert: I’ve been in the music business for over 30 years. I was one of the founders of the very first Cameroonian boy’s band, Star System, and then I was lucky enough to benefit from professional training at some top schools like SAWI in Switzerland or the University of Lyon for a master’s degree in artist career management, which enabled me to redirect my professional career by going into the administration of music projects. Thanks to this training, I set up an agency in Switzerland that specialised in fundraising for festivals and launched the fundraising system in Switzerland in 2003 / 2004. I then went on to work for LMD Prod and Camus Prod and wrote two books on the performing arts. To date, I am the owner and CEO of Beutara.
Music2Deal: What opportunities do you see in Music2Deal ?
Robert: Personally, I see a lot of possibilities that Music2Deal offers to entertainment professionals in particular. Culture in general. With nowadays, more than 15000 professionals present and coming from different horizons of the show such as the publishers, the producers, the journalists, the experts, the agents but better, the professionals coming from different countries, the French-speaking professionals of Central and West Africa will have in their procession, a tool, a network at hand with this possibility not only to create their own network but especially to contact easily, the professionals present for synergies, collaborations, and so on…
Music2Deal: What would be essential for African professionals to have a greater presence ?
Robert: First of all, it’s important to point out that Music2Deal offers enormous opportunities here for African professionals. Better than LinkedIn, which will enable independent artists to develop their careers and labels to increase their sales. Now it’s all a question of the integration offer put forward by the CEO, which will enable as many people as possible to take part.
Music2Deal: Pouvez-vous nous dire un peu plus sur votre parcours ?
Robert: Je suis dans le domaine de la musique depuis plus de 30 ans. Je fais partie des créateurs du tout premier boy’s band camerounais, le Star System et ensuite, j’ai eu cette chance de bénéficier des formations professionnelles dans certaines grandes écoles comme le SAWI en Suisse ou l’Université de Lyon pour un master en gestion de carrières d’artistes qui m’ont permis de de réorienter ma carrière professionnelle en rentrant dans l’administration des projets du domaine de la musique. Grâce à ces formations, j’ai créé une agence en suisse qui était spécialisée dans la recherche de financement pour les festivals, lancer le système de fundraising dans les années 2003 / 2004 en Suisse ensuite, je suis passé par LMD Prod ou Camus Prod et ecris deux ouvrages sur le spectacle vivant. Je suis à ce jour, propriétaire et CEO de la société Beutara
Music2Deal: Quelles possibilités voyez-vous dans Music2Deal?
Robert: Personnellement, je vois ici, des tas de possibilités que Music2Deal offre aux professionnels du spectacle en particulier. De la culture en général. Avec à nos jours, plus de 15000 professionnels présents et venant d’horizons différents du spectacle tels les éditeurs, les producteurs, les journalistes, des experts, des agents mais mieux, des professionnels venant de différents pays, les professionnels francophone de l’Afrique centrale et de l’Ouest auront en leur procession, un outil, un réseau à porter de main avec cette possibilité non seulement de créer leur propre réseau mais surtout de contacter facilement, les professionnels présents pour des synergies, des collaborations, et j’en passe…
Music2Deal: Qu’est ce qui serait indispensable pour que les professionnels africains soient plus présents ?
Robert: Déjà, il est important de préciser que Music2Deal offre ici aux professionnels africains, des opportunités énormes. Mieux que LinkedIn, qui permettra de développer pour les artistes indépendants, leur carrière et pour les labels, leur chiffre d’affaires. Maintenant, tout sera question de l’offre mise d’intégration mise en avant par le PDG qui permettra au plus grand nombre d’y être présent.
(M2D) Music2Deal would like to introduce you to our VIP partner Mr. Allen Johnston aka The Music Specialist. Allen a digital distribution company owner at Sony / The Orchard for over 16 years, has held the position of Director of Urban sales for the K-Tel Corporation, Simitar & associated labels, VP sales for Mind Seed Corporation, Southeast regional director of promotion for Arista, EMI, Ariola and Fantasy Records. He was co-owner of Joey Boy Records, J.R. Records, On Top Records. American Faith Records, Joey boy Publishing BMI, Beam of Light Publishing ASCAP, To Soon To tell Publishing Sesac and Bazooka Filmworks.
(Allen Johnston)
ON TOP RECORDS, LLC has been around for many years, but a new, more formal collaboration between Allen Johnston (The Music Specialist) and Jose Armada Jr. (ON TOP RECORDS, LLC) promises to send the label to new heights. Johnston and Armada have worked together for over 20 years and have developed hundreds of positive revenue projects. Now the two are looking forward to even bigger and better things.
(AJ) After having run a digital distribution company via Sony / The Orchard for 15 years, I have seen firsthand the many problems that face independent artists.
I spoke with my old partner Jose Armada, and we found a common thread.
In fact, Jose Armada says “Allen and I have the same goal. We want to assist those who need help distributing their music and music videos, with an emphasis on independent labels and artists. We have the tools and expertise to make that happen.
(Allen Johnston & Jose Armada)
(M2D) What do you see as the problems facing independent artists and labels today?
(AJ) Our focus is on independent labels and artists; Music is a business. You can have the most talented artist or record label, and if they don’t know the business end of it – i.e., how to get their music and music videos distributed, played, and how to collect compensation for those, they will probably either fail or spend much more money than necessary. A lot of artists spend money on things that they don’t need to. We guide them through the entire process, even assisting them with their social media sites. To say that we help them with TIK TOK, Spotify, Facebook, and YouTube would be just scratching the surface.
(M2D) Is there any particular genre of music that you are interested in?
(AJ) ON TOP RECORDS, LLC works with all genres of music, but over the last 15 years, Latin music has dominated its roster. We work with artists and labels from Mexico to Central and South America, Puerto Rico, Spain, the Santo Domingo, and other continents and countries. Music is universal, and so are our efforts. Our current combined catalog also has music from Canada, Jamaica, South Africa, France, Germany, Bangladesh, India and of course multiple labels from the United States. Technology allows us to work audio, video, podcasts, movies, audio books and more within 600 destinations in 190 countries. Every major DSP (Digital Service Provider) has been added to our growing list of outlets, and we continue to monitor the social media sites marketing and promotion opportunities.
We have not limited ourselves to any one language and now have workers that are fluent in many different languages and cultures.
(M2D) I see that you are continuing to grow and expand. Are there any plans for the near future?
(AJ) We are actively looking for companies that want to expand their business footprint and develop positive revenue streams. To this end we offer three (3) tiers of accounting solutions that cater to the needs of labels of any size and level of complexity. Our client platform is an intuitive one stop shop that consolidates distribution, marketing and financial services and proprietary solutions. We oversee Neighboring Rights, Sound Exchange collections and other related matters.
One of the largest revenue streams available is video monetization and our video strategy is designed to increase exposure and generate revenue through the collections of royalties and claims.
(M2D) Is there anything else you would like to let our members know?
(AJ) Yes, there is no upfront charge for any of our services. We make money when our clients make money and clients that follow our direction see an increase in their revenue streams monthly.
I want to thank you Mario and the entire Music2Deal staff for continuing to be the leader in professional networking and opportunities. And of course for allowing me the platform to discuss our new business.
We are happy to announce the new update of Music2Deal.
The new user-friendly design improves professional networking within the music business. All needed tools & features are at your finger- tip and easy to use.
Music2Deal is the Music Business Network (17,000 members) connecting music professionals and then staying in contact about music opportunities to make deals happen.
Beyond 17,000 proven members from 30 different countries you will find VIPs like 2-time Emmy winner Lars Deutsch, Tony Catania (Award winning producer, e.g. Scatman John), Allen Johnston (Capital, EMI), Stuart Epps – (Led Zeppelin, Elton John, Chris Rea), Michael Bisping, A.S.S. Concerts (Dave Steward, Bob Geldof) or Lorenzo al Dino (Kylie Minogue, Tom Jones, Tina Turner).
What about you?
If you are not so far a member, please register on Music2Deal.com
The Music2Deal Blog 