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The latest from the Reeperbahn Festival 2016

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More Sessions Than Ever! Visconti, Giddings, Presencer with Keynotes

The keynotes of legendary producer Tony Visconti, promoter heavyweight John Giddings, and Ministry Of Sound´s CEO Lohan Presencer are spearheading this year´s programme of Reeperbahn Festival Conference, that will feature nearly 300 speakers and include 125 sessions – more than ever before. The complete programme with all details is available online.

In the news below we present some of the latest confirmed topics and participants.

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Music & Taking a Stand –  Office of Offensive Culture


We are pleased that the starting signal for the Office of offensive Culture will be given at Reeperbahn Festival, personally introduced by the initiators and well known german Songwriters Heinz Ratz and Konstantin Wecker (photo).
The aim is a pacifist, anti-fascist network of artists, sound engineers, operators and local associations that will make an immediate reaction to human rights violations, rights threat or environmental offenses possible. We ask all artists, industry representatives and guests of the Reeperbahn Festival for their support and encouragement at this occasion.

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Lohan Presencer – Interviewed by Ralph Simon


Lohan Presencer (photo) is the Chairman of Ministry of Sound Group, the world famous nightclub and dance music business. We are very happy to welcome him and the highly esteemed Ralph Simon for this keynote interview at this significant moment in Ministry’s history, having recently sold its recorded music operations to Sony Music. Ralph and Lohan will discuss the future for Ministry of Sound, its continuing operations as well as its new relationship with Sony, and how this new move will continue to keep the company relevant and right there in the zeitgeist of the modern entertainment industry.

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Different Aspects of German HipHop

Marketing, Policy, Recorded

Deutschrap has shaped German language, culture and entertainment like no other subculture of the past two decades. We have great sessions prepared for you covering different aspects of the genre:
Sexism vs. Rap – a dicussion beyond the boundaries of morality, taste, politics and art in rap,
The HipHop Lying Press – a discussion of the status quo of music journalism in the digital age.
Läuft bei uns – What can we learn from German HipHop.
– Get out of the Grubby Corner – The marketing of HipHop in Germany.
Amongst the speakers you find the artists
Frauenarzt, Chima Ede, ÉSMaticx, or Amewu (photo), journalists Falk Schacht, Dennis Sand (Welt), Fréderic Schwilden (Focus), Niko Hüls (Backspin), business representatives like Davide Bortot (A Color Bright, DE), Erfan Bolourchi (83MGMT, DE) and Uwe Hoffmann (Deutscher Schutzverband gegen Diskriminierung, DE).

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From Smart Data To The Ageing Industry
These three session are dealing with some of the most challenging issues the music industry is facing:
Music Made Smarter – Music Creation Really Made Smarter With Smart Data? with Paul Gathercole (Universal Music, GB), Helena Kosinski (Nielsen Music, US), and Michael Krause (Deezer, DE)
Help the Aged – Do We Look at an Ageing Industry Playing to an Ageing Market? with Katja Kullmann (Der Freitag, DE – photo), Simon Napier-Bell (Snap-B Music, GB), Alison Wenham (AIM, GB), and Johnny Haeusler (re:publica, DE)
Europe’s Streaming – Facts, Figures and Future Perspectives of Subscriber-Based Music Streaming with Sebastian Buss (Statista, DE), Annabella Coldrick (MMF, GB),
Charlie Lexton (Merlin, GB), or Michael Pohl (Kontor New Media, DE)

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Digital Marketing for Your Music Event

The digital space is increasingly crowded, with a myriad of Facebook events, ads and countless Snapchat stories and festival videos on Youtube.
So how do you cut through the noise to reach your audience to stand out from the competition? And how can you measure the impact of your marketing campaigns?
This session
 will highlight marketing approaches and tools for music events together with Sandro Spiess (Eventbrite, DE – photo), Ewelina Yildiz (Facebook, DE), and host Ivana Dragila (former editor Musikmarkt, DE).

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Music Rights Across the Border

In recent years, the European music market witnessed the birth of so-called “one-stop shops” for music rights licensing like International Copyright Enterprise, Armonia and MINT. In this session a group of experts will discuss the following questions:  Who do these multinational cooperation initiatives appeal to?  What are the benefits for the participants in the licensing cycle of cross-border coalitions?  What are the future challenges of music rights management and how can European “hubs” contribute to a fairer market for creatives? Speakers: Virginie Berger (Armonia, FR), Prof. Dr. Rolf Budde (Budde Music, DE), Thomas Theune (GEMA, DE – photo), and host Helienne Lindvall (Auddly, SE).
This session is presented by GEMA.

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Come to MaMA!

Attracting more over 4,300 French and international delegates from the music industry, MaMA (12 – 14 October) is a major international event in Paris. With conferences, networking and concerts in the heart of Pigalle and Montmartre, MaMA seeks to provide answers about the future of the music industry, to develop business opportunities and to discover 120 French and international artists. For the second year and throughout the 3 days of the event, MaMA will dedicate an entire space “M@MA Invent”, to start-ups and innovative services of the music industry, developing business opportunities between the various actors of the industry.
Register now for the gateway to the French market!

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Get Your Registration

Music2Deal members can obtain a discounted registration code for a Reeperbahn Festival Conference Ticket by sending an email to mentioning “Discount Music2deal“ (deadline Sept 16). They will then receive a discount code including instruction to register online.

The discount will be €155,00 net (plus 19% VAT and sales fee) instead of regular fee €230,00 net (30% off).

Interview with Roger Östman (A&R Consultant International/PR)

Tell us a bit about yourself?

I have been working in the music industry since 1994 started at the Swedish Radio as a music programer, went on to work as a sound engineer in a music studio but was never good enough . So when studio formed a record label I was sent in to the office , to handle PR and marketing and administration :-) So from there I went on to work for a huge indie publisher in Sweden and learnt the publishing industry from inside out . After that I was recruited to a huge German publisher and acted as their international A&R for a 2 and a half years .  Now I am running my own Voiceman Music where I do promotion, marketing and artist strategy as well as I am a co-owner of 2 small publishing companies . But into days music business I focus on promotion and marketing.



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Have you licensed your music / signed your artists internationally? Which country do you think is the best to license music to? Why?

I have place music in many different countries of course in the Nordics where my base is but also Asia, USA and all over Europe . Being a publisher is all about finding the right home for the songs and for the artists . Don’t know if any country are better or worse to get placed in it is more about finding the right song for the right artist or movie and make a match making . When it comes to artists it is all about finding the right label for them no matter what territory we are talking about.

If you were to partner with someone to license his music / sign up his artists for your region, what sort of music are you looking out for? Why?

I am not really looking into signing any artists or license any music in my region, I am more looking for artists and labels which needs promotion in the Nordics and UK . Of course I will also try to help them get their music placed here , but the main focus is promotion towards radio, press and playlists on streaming services like Spotify .


Notable projects you have completed

The one I am most proud over is

Then I have placed songs on artists like Sunrise Avenue , Befour, Carola, Percy Sledge etc so have had allot of proud moments .

Your artists/ projects are….

Right now I am working with DJ Janousek and Debbie Ray . Janousek is working with EDM and Debbie Ray is a very cool rock band . Then I have a few writers I help placing music for.


Upcoming projects

In September we will see a new sigle from Debbie Ray. We will release the single in the Nordic Countries to start with .  Dj Janousek is constantly writing and releasing songs over here .

What do you think is the single largest problem faced by the music industry today? How do you think it can be resolved?

The problem I see is that is harder and harder for us small companies to compete with the majors and that the income from streaming to songwriters are too low . Hopefully the copyright organizations and the streaming company will sit down and negotiate a new and fairer deal .

Your plans for 2016/17?

I need to get more clients in on the promotion side of the comapny that is what pays the bills , also I hope we will see Debbie Ray releasing a fulllength album later on in 2016 or early 2017 . And I am also looking for a label to relase Janouseks up coming album .

A good word on

Music2Deal as been very good for me I learnt to know a few persons on the site that I will work with in the future . It is a great networking tool on the internet . But then again meet here but also meet up IRL :-)


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