music business · music industry · Music2Deal.com

Michel Zgarka (Ambassador of Music2Deal) is talking about Hitlab

Michel Zgarka, President – HITLAB

Within the next few weeks HITLAB will launch an international Digital Emerging Artist Competition (DEAC) in partnership with some of the leading companies of the music industry including streamers, telcos, labels. Multi-platforms and our major multi-talented shareholder AKON.

In spite of large investments in the industry, artificial Intelligence in music is still underdeveloped, but it does absolutely have the potential to transform A&R.  At least, that’s what HITLAB – a company quietly making in-roads in this field – is suggesting.

The Montreal-headquartered digital media and artificial intelligence company claims to be ‘revolutionizing the way entertainment content is discovered, produced and consumed’.

The company’s Music Digital Nuance Analysis (DNA) tool is a patented technology that the company claims is able to predict the potential success of new and unknown songs and recommend playlists to music fans.

“WE are A MAJOR TOOL FOR AI-DRIVEN A&R AND EMERGING TALENT DISCOVERY.” 

MICHEL ZGARKA, HITLAB

“Our patented AI powered tech uses “musical pattern extraction and state of the art signal processing to isolate music attributes and transform them into quantifiable mathematical equations”.

What this means is that the software is enabled to create unique signatures for each song (which consists of 83 parameters, according to studies HITLAB had done by universities) and then, by mining the data, DNA can find songs that hold similar signatures.

Hitlab’s recommendation’s system’s conclusions are based on actual sound attributes – as opposed to other systems, which use metadata.

How this works in practice, explains HITAB President Michel Zgarka is that the company’s algorithms can identify what a Top 100 song is in any given country, or “whatever type [of song] we feed the machine”.

“It will compare any song that is presented by a songwriter or a producer, and they’ll be able to get a rating quickly of that song against whatever information we have, or data available, to compare it with,” he explains.

“It will rate that song and the producer will be able to fine tune their song to get better ratings, and they’ll know where they stand as an opportunity.

“So this could be done very quickly and it provides an opportunity for producers, or publishers or so on, to quickly identify a series of songs that could be successful in one list or another.”

HITLAB has also developed a mobile application called Can-U-Sing (CUS), a vocal scoring app that allows users to sing well-known songs and see how well their version stacks up against the original.

The app uses patent pending vocal analysis technology, and according to the promo video (see below), evaluates musical elements like the ability to hold rhythm, melodic precision and vocal technique.

The promo video also states that “recordings can be submitted to contests where singers can win cool prizes and,” – now this is where it gets really interesting – “get noticed by major record labels“.

“The innovative technology used in Can-U-Sing makes it a fantastic audition tool for singing competitions, eliminating the need for costly physical auditions,” writes HITLAB on its website.

In terms of real life implementation of its tech, one case study HITLAB lists on its website is a partnership with the Boston Red Sox, which resulted in the ‘CanUSing Your Way to Fenway Park’ contest, which offered the winner the chance to sing the national anthem at the stadium.

Finalists and the winner were chosen by collecting recordings and filtering performances using HITLAB’s app.

In April last year, HITLAB Media, a subsidiary of HITLAB Inc., signed a long-term co-development and co-production deal with Paris-based production company, WeMake, which is a division of France’s Federation Entertainment.

The partnership will see WeMake and Hitlab jointly produce an ‘original format’ project with the working title ‘Man vs The machine’ – The ‘machine’ being HITLAB’s patented and Patent Pending technology CanUSing and DNA tech.

“We are extremely excited to be able to provide proprietary technologies that can revolutionize the way labels and artists interact with their fan base, as well as the discovery process of new talent.

“Furthermore, our technologies have the possibility to be integrated in different segments of the entertainment industry and we are looking forward to explore the TV market as well, as HITLAB develops international properties for both the theatrical and broadcast media.”

Looking to the future, Zgarka  states that HITLAB wants “to be a major tool for AI driven A&R,” and suggests that its software can help A&R professionals, rather than render them obsolete.

“We are a service provider, We don’t want to replace the human,” insists Zgarka.

“With our AI, instead of having to listen to 1,000 songs or more a year, we can [analyse] 100,000 in 1 hour, which will be [cut] down to maybe 100 – making sure I get the cream of the crop.”

Links:

Michael Zgarka on Music2Deal

https://www.hitlab.com/

music business · music industry · Music2Deal.com · Tips

Welcome to the Music2deal Mastering Service

The Mix Asylum Studio

Hello and welcome to the new Mastering service provided by Music2deal and my studio Mix Asylum as a way for every member of Music2deal to get their material professionally mastered.

I am very excited to be given the opportunity to work with such a whole wealth of artistes and musical genres that entails. I have never been one to ‘pigeonhole’ myself into one specific genre, all music is worth exploring.

I founded the Mix Asylum studio in 2014 after graduating from the University of Derby in the UK with a 2:1 degree in Music Technology & Production, and since that time I have worked with a variety of upcoming artistes, always improving my knowledge and skills in the mixing and mastering field as a result. I use in my production rig products from Universal Audio, Slate Digital, IK Multimedia and Waves to name but a few. You can read my full biography on my Profile page here: https://music2deal.com/gb/mixasylum

My philosophy on Mastering is that it is should be a final, subtle process that allows a mix to have that final “coat of paint” before being listened to on a mass scale. It should just help the sonics of the mix flourish overall that much better, rather than being an overriding process that MUST be made because the sonics of a mix are not up to standard.

I have made a group for members who wish to use the Mastering service, and I explain some of the misconceptions about Mastering which I feel is essential reading on how to prepare a mix for Mastering which you can read here: https://music2deal.com/groups/mastering/masteringprep

To give you a sense of the type of quality I get in my mastering work, please check out my dedicated Mastering Soundcloud link, where you can hear a number of songs which I have mastered over the last couple of years for various artistes: https://soundcloud.com/music2dealmastering

Also on the group page are the prices for the Mastering service with different rates for Music2deal members. Music2deal and Mix Asylum have agreed that these are affordable prices for the service I am offering, compared to what an outside studio would be charging. These can be found here: https://music2deal.com/groups/mastering/prices

So, if you would like to get your material professionally mastered for an affordable price, please join the Mastering Group below and I’ll be happy to help you on your journey!

https://music2deal.com/groups/mastering

*******SPECIAL LAUNCH OFFER*******

I am doing a special offer for every Music2deal member of 1 free master until Friday July 31st 2020. An excellent opportunity to be among the first to use the new service, so don’t delay!!