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Interview with Alexandre Deniot, Midem Director by Mario Christiani (CEO, Music2Deal)

Alexandre-Deniot - MIDEM © Koria

Mario Christiani:  Hi Alexandre. So what exactly do you do at MIDEM?

Alexandre Deniot:  I am the director of Midem.  So, I’m in charge of this event globally. I manage all the teams from the conference team to all the partnership teams and I make sure that we provide the best service to our music community.


Mario Christiani:  Please tell us more about the upcoming MIDEM 2019

Alexandre Deniot:  This year’s Midem will see multiple initiatives putting artists and creation centre stage as the beating heart of the 2019 edition. These will include the opening of the Artist Hub, a brand new area dedicated to artists and talent development, the fresh addition of Midem Studio Sessions by Dynaudio, a fully-equipped studio where international artists will record live in public. Regarding our conference program, our lineup is just amazing with the heavy players of the industry like the music mogul Troy Carter, (CEO and Founder, Atom factory), Sylvia Rhone (CEO & President of Epic Records) or the Nigerian Artist Maleek Beery just to mention few of them!


Mario Christiani:  Is there anything else you’d like to mention that will also be a special focus at MIDEM this year?

Alexandre Deniot:  Also the competition for upcoming artists, the Midem Artist Accelerator, we celebrate this year the 5th anniversary,  the second edition of the Midem Songwriting Camp and over 30 live concerts on the Midem Beach. Midem will also welcome this year the Jamaican project Inna de Yard, celebrating the work of reggae legends, Ken Boothe, Cedric Myton, Winston McAnuff, Kiddus. We will host the premiere of their music documentary. Midem delegates will also be treated to a live show by the Inna De Yard artists, when they light up the Midem Beach, opening their European concert tour.


Mario Christiani:  Hopefully the weather will be fine since there are so many artists playing at the MIDEM beach. Last time the weather was even better in Hamburg, which is not often [laughs].

Alexandre Deniot:  We´ll see. We can only pray! [laughing]


Mario Christiani:  Why is it an absolute must for every music professional to attend the festival?

Alexandre Deniot:  MIDEM is the leading international music event for professionals. It´s a good way for music professionals to save time and money because we have more than 80 countries, about 2,000 companies, 5,000 attendees from the global ecosystem (artist’s entrepreneurs to tech companies). It is the largest international music platform in the world – and it’s growing. And this year we’re going to add 14 new countries at Midem. We provide opportunities for business opportunities and also artistic opportunities for the professionals.



Mario Christiani:  I remember those MIDEM events in January in the early 90s, a time in the music business when those types of events were so crowded. I think I prefer the events in recent years when it’s a more comfortable group of people and maybe even easier to gain the right connections. Do you think it´s just due to the change of the music industry or are there other reasons like the change of the date to summer?

Alexandre Deniot: I think mainly it´s due to the trend, for the last 10 years, of the music industry and the decrease of the people in this industry, of course.  But now it’s a turning point, as we now see a very positive trend right now and it’s a really great and exciting time. I think for the music industry, in general, and we here truly embrace it and to accompany all of the music professionals from around the world to one place.


Mario Christiani:  Last question… How do you want MIDEM to develop and are there already any specific plans for MIDEM 2020?

Alexandre Deniot: What we are doing right now is to extend the activity outside Cannes and that’s why we did the events in Africa, in Latin America, and will soon in Asia. We want to increase the number of opportunities for our international community. That’s why we launched these initiatives around high-potential markets. So MIDEM is going to be, more than ever, global and even more international.


Mario Christiani: But I hope that I can still add my holidays after MIDEM in Cannes.

Alexandre Deniot: Cannes is a great place for Midem, our International community is enjoying it for already 53 years and it’s only the beginning!


Mario Christiani: So, my holidays are saved and I am happy about that [smiling]. Thank you for the interesting chat and nice talking with you.


For more information on how to register for the conference and other related information, please follow below:

Midem registration


Hotel information


Practical info


The New Update of Music2Deal is Live!

We are very happy to announce the new update of Music2Deal which was launched today and we are sure that our Music2Deal members will see great benefits.

Music2Deal Update 2019

To get a better impression have a look at some of our features and improvements:


New Homepage

The homepage has been redesigned to better represent the quality and benefits of signing up and using Music2Deal.


Contact Settings

This feature allows you to reduce the amount of contacts just to the ones you need, which saves time for you!
Premium Members can choose which members, based on their type of business, can contact them via our message system or via the friendship request button.

contact settings

Only members whose “Main activity” or “Sub-activities” match with the selected criteria can send messages and/or send request for a friendship with this member. For example, a Premium Member who is a booking agent can avoid being contacted by a distribution company or a publisher.


Business Friend Filter

Members with a Premium Membership can now filter their list of business friends based on the type of business (A&R, Publisher, etc.). This makes it easier for members with many friends to get an overview and to more easily contact particular business friends.

business friends filter


Visibility of Music Offers & Wants

Premium Members can now show their music offers and/or wants exclusively to their business friends. Due to a lot of talks at MIDEM, Reeperbahn Festival and more we got the impression that members often prefer to announce a new music offer/want first to their business friends and later the rest of the public.

visible state


Music2Deal App

Music2Deal at your fingertipp The new Music2Deal App is now available for Android and iOS with this update.




Block Other Members

Each member can now block and unblock other members. If you block a member, they can no longer send you messages or send you a friendship request.


Member Reminders/Notifications

In addition to being notified if you have messages, certain members, like an artist without an artist offer or a publisher without a song offer, will automatically receive reminders (via email and on their dashboard) that they should post an artist/song offer. If a member has enough credits for a free upgrade (also via Dashboard message) or if a member hasn’t logged in for a very long time, they’ll also receive reminders.


Individualization For The 1st Login Tour

We’ve improved the way in which members are guided forward the first time they log in to Music2Deal. It has now been individualized so that, if you are an artist, for example, you’d be asked to create an artist offer when logging in for the 1st time.


Online Guided Tour/ How It Works page

We’re replacing the current “About” page with a much better, “How It Works” page to provide our members with a clearer understanding of the benefits and how to get the most from using Music2Deal. We’ll also implement a new and better “online guided tour”.


New Group features

Additional features to be added to the Groups will include be able to change the group owner, reject new group members, notify group owner about new members, delete groups and forums, etc.


Additional Voting Credits

The 10 Credits a member receives from voting will now be raised to 20 Credits. A user receives 4 Credits for each star (e.g. 5 stars = 20 Credits).



Have a look at the new

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