Skip to content

Interview with Luciana Pegorer, the new representative for Music2Deal Brazil and CEO of Music Trends Brazil

Interview with Luciana Pegorer, the new representative for Music2Deal Brazil and CEO of Music Trends Brazil by Mario Christiani (CEO, Music2Deal)

Mario: Luciana, you are the new exclusive representative of Music2Deal Brazil. Please tell us more about your background in the music business and why represent Music2Deal in Brazil?

Luciana: I’ve been working in the music industry in Brazil for over 20 years now. Since my graduation year I’ve experienced many areas of this industry, from being a musician (flute player), to producer, label manager at a major record company, label owner at Delira Musica, trade association leader, etc. Today I focus on building capacity to the Brazilian music ecosystem through Music Trends Brasil International Conference, a get together to discuss, learn, and network event that I organize and curate. MTB takes place in Rio de Janeiro every October. Brazil is one of the most musical countries in the world, top 10 global market, home of amazing and numerous musicians and music professionals from all areas. I’m joining Music2Deal because I see the lack of an effective online network to be able to connect and increase the opportunities for musicians, composers, artists, producers and the likes within our music industry and from our industry to the worldwide environment. I see Music2Deal as a complement of the mission I already fulfil with the conference and will make efforts to attract Brazilian members to the platform and make our country represented in this amazing worldwide network that connects the music industry.

2Luciana Pegorer 2019

 

Mario: Sounds really great. As you mentioned MTB, what exactly is the MTB and how did it come into existence?

Luciana: MTB is a conference that gathers 700+ professionals from the most different areas of the music business. From musicians and performers to DSPs and PROs, distributers, publishers, producers and record companies. It takes place in the historical downtown Rio, in an amazing 18th Century building. The main room is fully dedicated to high level discussions of the status and future of our business. CEOs, artists, authors and other executives from Brazilian and foreign companies discuss their best achievements and plans, with focus on developing the market in the best way possible. One other room is dedicated to workshops. New comers, artists, producers, receive the best training from top quality teachers. For those already in the market the workshops mean an important recycling of knowledge and new skills. For new comers it’s education, new skills and network implementation. We encourage foreign companies to come. They will learn a lot about this thriving market, top 10 in the world. It’s the perfect market place to interact and do business with the local companies. There is also the fun part. Party every night during the happy-hour, full of Brazilian Music, beer, homages and joy.

 

Mario: What are the plans for the next coming MTB in October and what can we expect?

Luciana: The next MTB will happen from Oct 23-25. Major and indie companies are confirmed, as well as most of the PROs and DSPs such as Deezer, Facebook, Youtube, Twitter and many others. We’ll have an extensive program with the most up to date discussions on the most important issues of our business. Artists will be trained on DSP’s and marketing tools, copyright and much more. It will probably be the best edition ever.

66658105_937754913233267_1859489503639502848_o

 

Mario: You said, that Music2Deal is a complement of your mission. Do you have already some plans to integrate MTB & Music2Deal Brazil?

Luciana: We will open a MTB Group on Music2Deal and every delegate will be able to interact online with the other delegates and speakers. Also, we will grant the participants with a free premium trial until the end of this year. We will collect testimonials after that and will start to build the network from there.

 

Mario:  Why is it an absolute must for every professional to attend this event?

Luciana: There is no other conference in Brazil that places people face to face to the most influential and decision makers executive in the business. The network and the learning in this event is outstanding. Some statements from foreign people that attended in previous editions:

“Sessions I went to were of a really really high level, very good, kind of business to business, type of conversations and I actually got a lot out of this, a lot to learn about, specially on the Brazilian market, that I had no idea about before. So very informative”. Joel High (music supervisor Los Angeles)

“For people coming from overseas, give us a unique opportunity to actually get to know the     Brazilian market, make contacts and some good business. Highly recommend it”. Goran Anderson (Swedish executive)

“The whole market has become global and that means it’s more important than before to know what is happening  in all the countries around the world.  Brazil is especially important, it’s size, the rate that it’s growing, particularly it’s digital growth means it’s incredibly important for us to be here to understand the market”. Steve Mayall (Music Ally UK)

 

67196642_938724449802980_8579705019283013632_o

 

Mario: Last question… How do you want MTB & Music2Deal Brazil to develop and are there already any specific plans for MTB 2025?

Luciana: MTB & M2D are complementary together. They both aim to connect people and help them develop their businesses. I expect MTB and M2D to keep fulfilling their intents until the end of times.

 

Links:

Luciana Pegorer on Music2Deal

Music2Deal Brazil

Music Trends Brazil

 

 

MIDEM 2019 Impressions

MIDEM took place from June 4th-7th, where Richard Rogers (Music2Deal UK),  Peter Fosso (Music2Deal USA), Kathy Hahn (Music2Deal Canada) and I (Mario Christiani, CEO Music2Deal) joined this great event. The event was fantastic, very good organized, nice people and also the weather was perfect.

At MIDEM we presented the new update of Music2Deal.com and the feedback was really great. Normally I have around 50 or more meetings in those 4 days. But due to our update we got this time we had more than 200 meeting requests. Fortunately Richard Rogers completed a lot of meetings for us and we had some excellent meetings. One of our main intentions was to extend our worldwide network of representatives and I can say we achieved this. So far we have signed 5 new representative contracts in the last weeks. 3 were made from this MIDEM and 2 are signed because of my meetings last year at MIDEM. So, you see that a follow- up is always important.

Also this year the VIP MIDEM Networking event presented by Music2Deal and its wonderful ambassador, Allen Johnston was a highlight at MIDEM. By the way, I heard some month ago, that a business relationship was born last year at this event and that they already made a deal.

I am also sure that more deals happened in the Cotton Club, where every night Allen Johnston presented a showcase of a diverse range of artists.

So, I am looking forward to MIDEM 2020, which will be happen from June 2nd – 5th.

Enjoy the pictures

 

20190604_144930.jpg

Entrance to the Palais

 

20190604_104019

inside the Palais

 

20190604_163834.jpginside

 

20190605_170901

inside

 

20190606_162724

At the British stand incl. the MIDEM cafe

 

20190605_105943.jpg

At the french stand

 

20190606_140026

Nice working at the terraces

 

20190606_140022

 

20190605_110541

View from the Frech stand to the MIDEM beach

 

20190606_124017

MIDEM beach. Meeting point at the daytime and concerts at night.

 

20190606_124006

MIDEM beach

 

20190606_124118

MIDEM beach in front of the Palais

 

20190606_184618

Event at the MIDEM beach

 

20190606_184857

Peter Fosso and I with a selfie from the party :-)

62404960_10216613876632576_2703744958656937984_n

Peter, Richard and me with guests

kathy + richard

Kathy Hahn (Music2Deal Canada) and Richard

 

Peter, Richard and I

Peter, Mario and Richard

 

FB_IMG_1559773249075

With Richard and Gary White (Music Sync Tank)

Richard und David

Richard with David Stark (Songlink)

20190604_173322

The hotspot for meetings outside of the Palais: Caffé Roma

 

20190604_150445.jpg

People meet also in the Majestic oposite the Palais

 

20190607_113230

or in the Carlton

 

20190606_195109

Relaxing after meetings :-)

 

20190604_215659.jpg

Speak from ambassador Allen Johnston at VIP MIDEM Networking event

 

20190605_230345

One of those many concerts in the nights during MIDEM

 

20190606_232117

Concert at the showcase from Allen Johnston at the Cotton Club

 

20190607_163027

Last walk out of the Palais

 

20190607_210637

ByeBye with Lilly (nicest restaurant in Cannes), Olli, Richard, Peter and me

 

 

%d bloggers like this: