midem · music business · Music Business Event · music industry · Music2Deal.com

MIDEM 2019 Impressions

MIDEM took place from June 4th-7th, where Richard Rogers (Music2Deal UK),  Peter Fosso (Music2Deal USA), Kathy Hahn (Music2Deal Canada) and I (Mario Christiani, CEO Music2Deal) joined this great event. The event was fantastic, very good organized, nice people and also the weather was perfect.

At MIDEM we presented the new update of Music2Deal.com and the feedback was really great. Normally I have around 50 or more meetings in those 4 days. But due to our update we got this time we had more than 200 meeting requests. Fortunately Richard Rogers completed a lot of meetings for us and we had some excellent meetings. One of our main intentions was to extend our worldwide network of representatives and I can say we achieved this. So far we have signed 5 new representative contracts in the last weeks. 3 were made from this MIDEM and 2 are signed because of my meetings last year at MIDEM. So, you see that a follow- up is always important.

Also this year the VIP MIDEM Networking event presented by Music2Deal and its wonderful ambassador, Allen Johnston was a highlight at MIDEM. By the way, I heard some month ago, that a business relationship was born last year at this event and that they already made a deal.

I am also sure that more deals happened in the Cotton Club, where every night Allen Johnston presented a showcase of a diverse range of artists.

So, I am looking forward to MIDEM 2020, which will be happen from June 2nd – 5th.

Enjoy the pictures



Entrance to the Palais



inside the Palais








At the British stand incl. the MIDEM cafe



At the french stand



Nice working at the terraces





View from the Frech stand to the MIDEM beach



MIDEM beach. Meeting point at the daytime and concerts at night.



MIDEM beach



MIDEM beach in front of the Palais



Event at the MIDEM beach



Peter Fosso and I with a selfie from the party :-)


Peter, Richard and me with guests

kathy + richard

Kathy Hahn (Music2Deal Canada) and Richard


Peter, Richard and I

Peter, Mario and Richard



With Richard and Gary White (Music Sync Tank)

Richard und David

Richard with David Stark (Songlink)


The hotspot for meetings outside of the Palais: Caffé Roma



People meet also in the Majestic oposite the Palais



or in the Carlton



Relaxing after meetings :-)



Speak from ambassador Allen Johnston at VIP MIDEM Networking event



One of those many concerts in the nights during MIDEM



Concert at the showcase from Allen Johnston at the Cotton Club



Last walk out of the Palais



ByeBye with Lilly (nicest restaurant in Cannes), Olli, Richard, Peter and me



Interviews · music business · music industry · music industry interview

Interview with Alexandre Deniot, Midem Director by Mario Christiani (CEO, Music2Deal)

Alexandre-Deniot - MIDEM © Koria

Mario Christiani:  Hi Alexandre. So what exactly do you do at MIDEM?

Alexandre Deniot:  I am the director of Midem.  So, I’m in charge of this event globally. I manage all the teams from the conference team to all the partnership teams and I make sure that we provide the best service to our music community.


Mario Christiani:  Please tell us more about the upcoming MIDEM 2019

Alexandre Deniot:  This year’s Midem will see multiple initiatives putting artists and creation centre stage as the beating heart of the 2019 edition. These will include the opening of the Artist Hub, a brand new area dedicated to artists and talent development, the fresh addition of Midem Studio Sessions by Dynaudio, a fully-equipped studio where international artists will record live in public. Regarding our conference program, our lineup is just amazing with the heavy players of the industry like the music mogul Troy Carter, (CEO and Founder, Atom factory), Sylvia Rhone (CEO & President of Epic Records) or the Nigerian Artist Maleek Beery just to mention few of them!


Mario Christiani:  Is there anything else you’d like to mention that will also be a special focus at MIDEM this year?

Alexandre Deniot:  Also the competition for upcoming artists, the Midem Artist Accelerator, we celebrate this year the 5th anniversary,  the second edition of the Midem Songwriting Camp and over 30 live concerts on the Midem Beach. Midem will also welcome this year the Jamaican project Inna de Yard, celebrating the work of reggae legends, Ken Boothe, Cedric Myton, Winston McAnuff, Kiddus. We will host the premiere of their music documentary. Midem delegates will also be treated to a live show by the Inna De Yard artists, when they light up the Midem Beach, opening their European concert tour.


Mario Christiani:  Hopefully the weather will be fine since there are so many artists playing at the MIDEM beach. Last time the weather was even better in Hamburg, which is not often [laughs].

Alexandre Deniot:  We´ll see. We can only pray! [laughing]


Mario Christiani:  Why is it an absolute must for every music professional to attend the festival?

Alexandre Deniot:  MIDEM is the leading international music event for professionals. It´s a good way for music professionals to save time and money because we have more than 80 countries, about 2,000 companies, 5,000 attendees from the global ecosystem (artist’s entrepreneurs to tech companies). It is the largest international music platform in the world – and it’s growing. And this year we’re going to add 14 new countries at Midem. We provide opportunities for business opportunities and also artistic opportunities for the professionals.



Mario Christiani:  I remember those MIDEM events in January in the early 90s, a time in the music business when those types of events were so crowded. I think I prefer the events in recent years when it’s a more comfortable group of people and maybe even easier to gain the right connections. Do you think it´s just due to the change of the music industry or are there other reasons like the change of the date to summer?

Alexandre Deniot: I think mainly it´s due to the trend, for the last 10 years, of the music industry and the decrease of the people in this industry, of course.  But now it’s a turning point, as we now see a very positive trend right now and it’s a really great and exciting time. I think for the music industry, in general, and we here truly embrace it and to accompany all of the music professionals from around the world to one place.


Mario Christiani:  Last question… How do you want MIDEM to develop and are there already any specific plans for MIDEM 2020?

Alexandre Deniot: What we are doing right now is to extend the activity outside Cannes and that’s why we did the events in Africa, in Latin America, and will soon in Asia. We want to increase the number of opportunities for our international community. That’s why we launched these initiatives around high-potential markets. So MIDEM is going to be, more than ever, global and even more international.


Mario Christiani: But I hope that I can still add my holidays after MIDEM in Cannes.

Alexandre Deniot: Cannes is a great place for Midem, our International community is enjoying it for already 53 years and it’s only the beginning!


Mario Christiani: So, my holidays are saved and I am happy about that [smiling]. Thank you for the interesting chat and nice talking with you.


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