music business · music industry

MIDEM 2018 Impressions

MIDEM took place from June 5th-8th, where Peter Fosso (Music2Deal USA), Paul Iannuzzelli (Music2Deal Australia) and I, joined this great event. Although the weather was not as good as last year, MIDEM was again really worth attending.

I know many people who complained about the date in summer but I prefer the June date than the date at the end of January as MIDEM used to be for many years. It´s definitely better and more relaxed to talk with people at the MIDEM beach, outside at Café Roma or at one of the Balconies of the Palais with a nice view at the harbour. I remember those MIDEM days when I went into the Palais Floor 0 and spent all day long in a typical exhibition hall with all those booths and no natural light…that was awful. MIDEM is now much better in the summertime. And yes, though there are still fewer in attendance during the summer, my impression from a lot of people is that the quality of the meetings is better. More relaxed and more focus to make business happen.

One highlight was, of course, the VIP MIDEM Networking event by Music2Deal presents and its wonderful ambassador, Allen Johnston. This year nearly 40 interesting music professionals attended this event and I personally know that a lot of good connections were made and I am sure that they will lead to good business relationships.

This year I had more than 50 meetings. Last year, the interest about Music2Deal was really good and this year it was even better. People seem to realise more and more that LinkedIn & Co may be a good contact database but has nothing to do with the music business and that will they need something that will keep them up-to-date about their music opportunities and with the many people they meet at MIDEM or other events. Staying in contact about music opportunities is so important for making deals.


Enjoy the pictures

Mario Christiani
Founder CEO – Music2Deal


midem 2018 entranceMIDEM entrance


midem 2018 inside palais 2Inside the Palais


midem 2018 inside palais 1… again inside the Palais


midem 2018 inside palais 3
The Brazilian stand


SA standRenneth Tshisikule (IMEXSA) in a talk with me at the South African stand


midem 2018 beach at dayMIDEM beach at the day


midem beach logo


midem beach show1Concert at the MIDEM beach at night


midem beach show2


midem beach nightVIP section of the MIDEM beach


midem network dinnerMIDEM networking dinner presented by Allen Johnston and Music2Deal with 40 very interesting music professionals


miderm bad wheater palaisBad weather :-(


miderm bad wheater view from the palaisView from the Palais…..  but still bad weather :-(


midem party with peter fossoOne of the MIDEM private parties with our US representative Peter Fosso (right in the picture)


Allen johnston show caseDaily great showcases at the Cotton Club managed by our fantastic Ambassador Allen Johnston







Interviews · music business · music industry

Music2Deal Interview with Anca Lupes – one of the most experienced professionals in Romanian music business.

Anca Lupes – is one of the most experienced professionals in Romanian music business. One of her main advantages is that during her career in the music business she activates in almost all the areas of this industry –media (press, radio, TV), concert promoting, record companies, management and booking agencies. Due to her extensive experience, in 2006 she starts teaching Music Business. In 2009 she becomes the first Romanian music business professional to graduate the Master in Music Business Program at Berkelee College of Music. The same year she becomes part of an international music business consultants network – Musiconsult. Currently she is partner in Star Management, a 360o company specialised in business services for artists and the music industry that she established in 2004. In 2016, she founds Mastering The Music Business – a DIY conference for independent artists & music business professionals.



What exactly is the Mastering The Music Business and how did it come into existence?

Mastering The Music Business is the first music business conference ever organised in Romania.
After years of teaching music business and consulting in this field, I realised it was time for Romania to have a music business conference, where independent artists and music business professionals could meet their peers, learn from each other and start new projects together, also meet music business professionals from more developed markets and professionals from related industries such as advertising, video games and movie production.


Why Romania?

As a live music market, Romania has thrived in the last years, especially since we were included in the European Union in 2007. Tenths of festivals of all genres are happening all over the country, with new ones emerging every year. Compared to its neighboring countries, Romania is a much bigger market – with a population of approx. 20mil inhabitants, vs Bulgaria (7,3 mil people) or Hungary (10 mil people) also with the biggest economic growth in Europe lately. On the other hand, it’s time for the very talented Romanian musicians to start being more mobile outside our boders and of course we are welcoming any live artists interested to make their debut in Romania. Last but not least, we want to give Romanian music business professionals the opportunity to meet specialists from all around the world.


What are the plans for the next coming Mastering The Music Business event, what can we expect?

As usual, there will be panels discussing current topics of the music industry, presenting success stories, key professionals giving lectures and holding workshops. Evenings will be reserved to showcases so we will have everything for everyone: learning, networking and entertainment opportunities. Although with a focus on independent artists, MMB is opened to everybody in the music industry so our delegates are managers, booking agents, labels, media people, promoters, collecting societies, business consultants etc.


Why is it an absolute must for every music professional to attend the event?

Because this is the place to find out about new trends, technologies and all opportunities currently available to independent artists and their teams, to meet other professionals, open new markets, to exchange ideas and start new collaborations. For people from abroad, this is the place that gathers all relevant artists and music business professionals in Romania.


How do you want the Mastering The Music Business event to develop? What are your future plans? How could the event look like in 2020?

By 2020 MMB will grow to be an effervescent meeting place for all kind of people from the local and international music industry, all of them with the same eagerness to be informed, up to date, connected and at the best of their abbilities.




Romanian Music Industry Facts & Figures

During communism years that ended in 1989, Romania had one radio station, one TV station and one record company, all state owned. Hard to call that ‘music industry’. :)

We have all agreed here that Romanian music industry was officially born in 1996, with the passing of the copyright law. It was also the green light for all international majors to find local companies to license – BMG, Sony, Warner, EMI, Polygram … everybody was suddenly here.

21 years later, the Romanian music industry has come a long way and trying hard to close many gaps that are separating us from other European markets.

Bucharest is the capital city of Romania (over 2mil people living here), enjoying an effervescent nightlife with many live music clubs, of all genres from EDM to metal.

Around the country there are many live music clubs, in all big cities. There are also lots of theaters and other small & medium venues with capacities ranging between 300 – 4000 places and big sports venues with capacities ranging between 1500 to 11000.

All three major record companies are represented here –Sony and Warner have local licensees and Universal has its own office. There are also some relevant independent labels (Hahaha Production, Global Records, DeMoga) and the alternative/indie movement is powerful and thriving.

There are over 20 major radio stations/networks, mainly CHR (3 in Top 5) and 5 music TV stations (local).