Mario Christiani: Hi Alexandre. So what exactly do you do at MIDEM?
Alexandre Deniot: I am the director of Midem. So, I’m in charge of this event globally. I manage all the teams from the conference team to all the partnership teams and I make sure that we provide the best service to our music community.
Mario Christiani: Please tell us more about the upcoming MIDEM 2019
Alexandre Deniot: This year’s Midem will see multiple initiatives putting artists and creation centre stage as the beating heart of the 2019 edition. These will include the opening of the Artist Hub, a brand new area dedicated to artists and talent development, the fresh addition of Midem Studio Sessions by Dynaudio, a fully-equipped studio where international artists will record live in public. Regarding our conference program, our lineup is just amazing with the heavy players of the industry like the music mogul Troy Carter, (CEO and Founder, Atom factory), Sylvia Rhone (CEO & President of Epic Records) or the Nigerian Artist Maleek Beery just to mention few of them!
Mario Christiani: Is there anything else you’d like to mention that will also be a special focus at MIDEM this year?
Alexandre Deniot: Also the competition for upcoming artists, the Midem Artist Accelerator, we celebrate this year the 5th anniversary, the second edition of the Midem Songwriting Camp and over 30 live concerts on the Midem Beach. Midem will also welcome this year the Jamaican project Inna de Yard, celebrating the work of reggae legends, Ken Boothe, Cedric Myton, Winston McAnuff, Kiddus. We will host the premiere of their music documentary. Midem delegates will also be treated to a live show by the Inna De Yard artists, when they light up the Midem Beach, opening their European concert tour.
Mario Christiani: Hopefully the weather will be fine since there are so many artists playing at the MIDEM beach. Last time the weather was even better in Hamburg, which is not often [laughs].
Alexandre Deniot: We´ll see. We can only pray! [laughing]
Mario Christiani: Why is it an absolute must for every music professional to attend the festival?
Alexandre Deniot: MIDEM is the leading international music event for professionals. It´s a good way for music professionals to save time and money because we have more than 80 countries, about 2,000 companies, 5,000 attendees from the global ecosystem (artist’s entrepreneurs to tech companies). It is the largest international music platform in the world – and it’s growing. And this year we’re going to add 14 new countries at Midem. We provide opportunities for business opportunities and also artistic opportunities for the professionals.
Mario Christiani: I remember those MIDEM events in January in the early 90s, a time in the music business when those types of events were so crowded. I think I prefer the events in recent years when it’s a more comfortable group of people and maybe even easier to gain the right connections. Do you think it´s just due to the change of the music industry or are there other reasons like the change of the date to summer?
Alexandre Deniot: I think mainly it´s due to the trend, for the last 10 years, of the music industry and the decrease of the people in this industry, of course. But now it’s a turning point, as we now see a very positive trend right now and it’s a really great and exciting time. I think for the music industry, in general, and we here truly embrace it and to accompany all of the music professionals from around the world to one place.
Mario Christiani: Last question… How do you want MIDEM to develop and are there already any specific plans for MIDEM 2020?
Alexandre Deniot: What we are doing right now is to extend the activity outside Cannes and that’s why we did the events in Africa, in Latin America, and will soon in Asia. We want to increase the number of opportunities for our international community. That’s why we launched these initiatives around high-potential markets. So MIDEM is going to be, more than ever, global and even more international.
Mario Christiani: But I hope that I can still add my holidays after MIDEM in Cannes.
Alexandre Deniot: Cannes is a great place for Midem, our International community is enjoying it for already 53 years and it’s only the beginning!
Mario Christiani: So, my holidays are saved and I am happy about that [smiling]. Thank you for the interesting chat and nice talking with you.
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