Interviews · music business · music industry

Music2Deal Interview with Anca Lupes – one of the most experienced professionals in Romanian music business.

Anca Lupes – is one of the most experienced professionals in Romanian music business. One of her main advantages is that during her career in the music business she activates in almost all the areas of this industry –media (press, radio, TV), concert promoting, record companies, management and booking agencies. Due to her extensive experience, in 2006 she starts teaching Music Business. In 2009 she becomes the first Romanian music business professional to graduate the Master in Music Business Program at Berkelee College of Music. The same year she becomes part of an international music business consultants network – Musiconsult. Currently she is partner in Star Management, a 360o company specialised in business services for artists and the music industry that she established in 2004. In 2016, she founds Mastering The Music Business – a DIY conference for independent artists & music business professionals.



What exactly is the Mastering The Music Business and how did it come into existence?

Mastering The Music Business is the first music business conference ever organised in Romania.
After years of teaching music business and consulting in this field, I realised it was time for Romania to have a music business conference, where independent artists and music business professionals could meet their peers, learn from each other and start new projects together, also meet music business professionals from more developed markets and professionals from related industries such as advertising, video games and movie production.


Why Romania?

As a live music market, Romania has thrived in the last years, especially since we were included in the European Union in 2007. Tenths of festivals of all genres are happening all over the country, with new ones emerging every year. Compared to its neighboring countries, Romania is a much bigger market – with a population of approx. 20mil inhabitants, vs Bulgaria (7,3 mil people) or Hungary (10 mil people) also with the biggest economic growth in Europe lately. On the other hand, it’s time for the very talented Romanian musicians to start being more mobile outside our boders and of course we are welcoming any live artists interested to make their debut in Romania. Last but not least, we want to give Romanian music business professionals the opportunity to meet specialists from all around the world.


What are the plans for the next coming Mastering The Music Business event, what can we expect?

As usual, there will be panels discussing current topics of the music industry, presenting success stories, key professionals giving lectures and holding workshops. Evenings will be reserved to showcases so we will have everything for everyone: learning, networking and entertainment opportunities. Although with a focus on independent artists, MMB is opened to everybody in the music industry so our delegates are managers, booking agents, labels, media people, promoters, collecting societies, business consultants etc.


Why is it an absolute must for every music professional to attend the event?

Because this is the place to find out about new trends, technologies and all opportunities currently available to independent artists and their teams, to meet other professionals, open new markets, to exchange ideas and start new collaborations. For people from abroad, this is the place that gathers all relevant artists and music business professionals in Romania.


How do you want the Mastering The Music Business event to develop? What are your future plans? How could the event look like in 2020?

By 2020 MMB will grow to be an effervescent meeting place for all kind of people from the local and international music industry, all of them with the same eagerness to be informed, up to date, connected and at the best of their abbilities.




Romanian Music Industry Facts & Figures

During communism years that ended in 1989, Romania had one radio station, one TV station and one record company, all state owned. Hard to call that ‘music industry’. :)

We have all agreed here that Romanian music industry was officially born in 1996, with the passing of the copyright law. It was also the green light for all international majors to find local companies to license – BMG, Sony, Warner, EMI, Polygram … everybody was suddenly here.

21 years later, the Romanian music industry has come a long way and trying hard to close many gaps that are separating us from other European markets.

Bucharest is the capital city of Romania (over 2mil people living here), enjoying an effervescent nightlife with many live music clubs, of all genres from EDM to metal.

Around the country there are many live music clubs, in all big cities. There are also lots of theaters and other small & medium venues with capacities ranging between 300 – 4000 places and big sports venues with capacities ranging between 1500 to 11000.

All three major record companies are represented here –Sony and Warner have local licensees and Universal has its own office. There are also some relevant independent labels (Hahaha Production, Global Records, DeMoga) and the alternative/indie movement is powerful and thriving.

There are over 20 major radio stations/networks, mainly CHR (3 in Top 5) and 5 music TV stations (local).



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