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Interview with Luciana Pegorer, the new representative for Music2Deal Brazil and CEO of Music Trends Brazil

Interview with Luciana Pegorer, the new representative for Music2Deal Brazil and CEO of Music Trends Brazil by Mario Christiani (CEO, Music2Deal)

Mario: Luciana, you are the new exclusive representative of Music2Deal Brazil. Please tell us more about your background in the music business and why represent Music2Deal in Brazil?

Luciana: I’ve been working in the music industry in Brazil for over 20 years now. Since my graduation year I’ve experienced many areas of this industry, from being a musician (flute player), to producer, label manager at a major record company, label owner at Delira Musica, trade association leader, etc. Today I focus on building capacity to the Brazilian music ecosystem through Music Trends Brasil International Conference, a get together to discuss, learn, and network event that I organize and curate. MTB takes place in Rio de Janeiro every October. Brazil is one of the most musical countries in the world, top 10 global market, home of amazing and numerous musicians and music professionals from all areas. I’m joining Music2Deal because I see the lack of an effective online network to be able to connect and increase the opportunities for musicians, composers, artists, producers and the likes within our music industry and from our industry to the worldwide environment. I see Music2Deal as a complement of the mission I already fulfil with the conference and will make efforts to attract Brazilian members to the platform and make our country represented in this amazing worldwide network that connects the music industry.

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Mario: Sounds really great. As you mentioned MTB, what exactly is the MTB and how did it come into existence?

Luciana: MTB is a conference that gathers 700+ professionals from the most different areas of the music business. From musicians and performers to DSPs and PROs, distributers, publishers, producers and record companies. It takes place in the historical downtown Rio, in an amazing 18th Century building. The main room is fully dedicated to high level discussions of the status and future of our business. CEOs, artists, authors and other executives from Brazilian and foreign companies discuss their best achievements and plans, with focus on developing the market in the best way possible. One other room is dedicated to workshops. New comers, artists, producers, receive the best training from top quality teachers. For those already in the market the workshops mean an important recycling of knowledge and new skills. For new comers it’s education, new skills and network implementation. We encourage foreign companies to come. They will learn a lot about this thriving market, top 10 in the world. It’s the perfect market place to interact and do business with the local companies. There is also the fun part. Party every night during the happy-hour, full of Brazilian Music, beer, homages and joy.

 

Mario: What are the plans for the next coming MTB in October and what can we expect?

Luciana: The next MTB will happen from Oct 23-25. Major and indie companies are confirmed, as well as most of the PROs and DSPs such as Deezer, Facebook, Youtube, Twitter and many others. We’ll have an extensive program with the most up to date discussions on the most important issues of our business. Artists will be trained on DSP’s and marketing tools, copyright and much more. It will probably be the best edition ever.

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Mario: You said, that Music2Deal is a complement of your mission. Do you have already some plans to integrate MTB & Music2Deal Brazil?

Luciana: We will open a MTB Group on Music2Deal and every delegate will be able to interact online with the other delegates and speakers. Also, we will grant the participants with a free premium trial until the end of this year. We will collect testimonials after that and will start to build the network from there.

 

Mario:  Why is it an absolute must for every professional to attend this event?

Luciana: There is no other conference in Brazil that places people face to face to the most influential and decision makers executive in the business. The network and the learning in this event is outstanding. Some statements from foreign people that attended in previous editions:

“Sessions I went to were of a really really high level, very good, kind of business to business, type of conversations and I actually got a lot out of this, a lot to learn about, specially on the Brazilian market, that I had no idea about before. So very informative”. Joel High (music supervisor Los Angeles)

“For people coming from overseas, give us a unique opportunity to actually get to know the     Brazilian market, make contacts and some good business. Highly recommend it”. Goran Anderson (Swedish executive)

“The whole market has become global and that means it’s more important than before to know what is happening  in all the countries around the world.  Brazil is especially important, it’s size, the rate that it’s growing, particularly it’s digital growth means it’s incredibly important for us to be here to understand the market”. Steve Mayall (Music Ally UK)

 

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Mario: Last question… How do you want MTB & Music2Deal Brazil to develop and are there already any specific plans for MTB 2025?

Luciana: MTB & M2D are complementary together. They both aim to connect people and help them develop their businesses. I expect MTB and M2D to keep fulfilling their intents until the end of times.

 

Links:

Luciana Pegorer on Music2Deal

Music2Deal Brazil

Music Trends Brazil

 

 

Interviews · music business · music industry · music industry interview · Music2Deal.com

Gary Numan interview Part 2

Music2deal’s Richard Rogers interviewed electronic legend Gary Numan a couple of months back in Oberhausen, Germany before a sold out gig. The successful European tour followed Numan’s UK number 2 album ‘Savage’ released last September on BMG Records that included the huge single ‘My Name Is Ruin’. ‘Savage’ is Numan’s biggest charting album for 36 years.

Gary has just contributed the Foreword to Richard’s forthcoming new book ‘Depeche Mode – Violator: The Ultimate A&R Guide’ due out through Glamour Puss Publishing very soon.

In the second of a three part interview Gary discusses the orchestral tour in November that will see the light as a new DVD and live album. Plus the Old Grey Whistle Test, lost songs, tour support groups and Hohokam.

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Richard Rogers: So from what you were saying earlier the Orchestral Tour is going to be massive and will take in songs from Savage and selected pieces from the earlier work in your back catalogue. Was there anything you didn’t like that you put out previously.

Gary Numan: The one I didn’t like was ‘Machine And Soul’ which I hate with a passion. Dreadful album.

RR: The demo b-sides on the CD singles to that album were really good.

GN: Were they? (Laughs) I don’t remember those at all. There will be a live album from this tour and we may record it and film it at the Royal Albert Hall but they want an outrageous amount of money to do that so we might end up doing it at Bridgewater in Manchester. We are going to go up and tour in Scandinavia again as we did really well there which is surprising, however on the recent tour we had 3 gigs that sold out immediately and the other sold out on the night. I haven’t done much promo either. I did a Q and A session in Copenhagen in some library and that was packed and I didn’t expect any of that. It’s all been a big surprise and the promoter is very happy so we are going back there. We also seem to be doing really well in Belgium as all the shows on the recent European tour were the first to sell out.

RR: Do you think it is anything to do with that one off gig you did in Brussels years ago?

GN: Well I did really well in Belgium to begin with and then it fell away a little bit and then the whole of Europe vanished which was disappointing, largely my fault I suspect but disappointing all the same. I don’t know if it’s all to do with the previous album Splinter or the new one Savage but it’s all picking up again and i’m not trying to make any big claims. But from where I was to where I am now is extremely positive and seems to be on the up. I’d like to see the same thing happen in Germany as it appears to be on the up.

RR: The Savage album did actually make the lower reaches on the German chart.

GN: Cool. We went to Luxembourg for the first time yesterday as i’d never been there before and we went to France and the show was great. The last show i’d done in France was years ago and was horrendous but this time there were 3 or 4 more times the amount of people and everyone knew the words which really shocked me. It’s noticeably better than it was before whether that’s the new album or not I don’t know.

RR: Well as an A&R man I don’t say this lightly, it is a superb album.

GN: Well we did the Old Grey Whistle Test a special one off, a couple of weeks back and we were given two options in the rehearsals. We could do one new song, one old song live in the studio or they said you can come in for a chat and we play some of the videos. I went for the chat to save all the problems getting all the gear in for the band as I assumed they meant they’d play one new video and one old video. I thought it would be great as we started with our first ever show on the programme in the late 70’s and the whole thing would have come full circle. There would be a talking point as my daughter Persia who was on the last single and video for My Name Is Ruin would also have her first TV appearance on the same show. They then told me they will only show old songs if I come in for an interview so I changed my mind and we had a right old messy day sorting out the band and equipment for the show. But we did it. Persia was there and we played a heavy version of Are ‘Friends’ Electric? and My Name Is Ruin. Then we had a little chat but I didn’t say much. Joan Armratrading and Dave Stewart were there on the sofa and they did all the talking.

I love Dave Stewart, he doesn’t live that far away from me in Los Angeles. He is very clever and funny. The two of them took a bit of a ‘bashing the industry’ kind of stance which a lot was true but I don’t want to go on TV and keep moaning because I wanted to be a bit more positive than that because it’s not all bad, it’s just different. Album sales are not so great but ‘sync’ income and live income is flourishing so you’ve just got to adapt to it and accept it.

RR: But do you not think it is much much harder for a new band particularly to get their foot on the first rung of the ladder? Gary, Because you have a name and reputation and acts like yourself and OMD can go out and play live and you know people are going to turn up and you can make at least a fair living out of it whereas it is OK if you’re Taylor Swift or Miley Cyrus or Justin Bieber but if you’re not one of those names and new on the scene you’re fucked really.

GN: I don’t know really because it’s hard to get a true grasp on it now and i’m not in that position but I remember when I started off to get gigs. I remember one guy at a particular venue who would only give you a gig if you had sex with him. You know there was so much weird skullduggery and taking advantage of little young pretty boys in bands and there was a whole load of shit going on. So it wasn’t fucking brilliant back then and nobody would give you any money for gigging. It was really difficult and the record company deal at the end of it seemed like a lifeline. I got my record deal with Beggars Banquet Records and there was no money and I was still on the dole, legally of course for ages. It was difficult back then, I didn’t have a car so borrowed my Dads. Personally I don’t see it being more difficult now than it was back then. When I play live I bring onto the tour (as support acts) bands that I genuinely like. They don’t pay to be on the tour, in fact they all get paid to be on it, not a fortune but they get paid.  The band that were with us in America got $500 a gig and I never mess anyone about with soundchecks, they all get one and I don’t fuck anyone about. I try to make it as friendly and as nice an experience as possible. They all get a dressing room and a rider that I pay for. You try and do as much as you can to help out new bands. The last 4 or 5 bands have been female fronted artists such as Me Not You in America, I speak Machine etc. It’s trying to do what you can to help out if you see any injustice or a difficulty and not do it by charging a grand a night to new acts just because they’re utilising my audience. That to me just seemed greedy.

RR: But that was the record companies fault, they charged bands an extortionate amount of money to go on tour to line their own coffers. I remember in the early days you taking on tour bands such as Simple Minds and OMD to support you and I think you didn’t charge any of them.

GN: OMD supported me in 1979 and I never charged them in fact I put all their gear in my truck and carried their gear around for them and they travelled on our tour bus with us. I found out they didn’t have any money so I just helped them out. We’re all in this together. I’ve had so many people support me who have gone on to be much bigger than i’ve ever been. You don’t want to fuck people over because firstly it’s just not nice and secondly it’ll come back to haunt you.

RR: I must ask is this what happened to the band Hohokam? On the back of one of the singles it says ‘From the Forthcoming album Seven Deadly Sins’ on Numa Records your record company at the time. However the album never came out.

GN: They fucking imploded. They were nasty to each other, they were rotten to me, they were very unusually, a self destructive group of people.

RR: That was such a shame as they had some really decent songs.

GN: Yeah, I thought they were good.

RR: One of them is dead now.

GN: Yeh although I don’t know what happened to him. One of the guys was all right actually. But they would come in and you would be the one they got at because although i’d signed them they hadn’t become rock stars in the first ten minutes. It was a mixture of ignorance, naievityand ingratitude. There was a lot of back stabbing amongst themselves and I thought I don’t want anything to do with this.

RR: One question I will ask you is the last time I interviewed was in 1983 and the question was ‘You’ve got this B-side out on the single ‘Sister Surprise’ and it’s called ‘Letters’ and yet it’s the same track as ‘Face To Face’ the B-side to your top 40 hit ‘Love Needs No Disguise’ with Dramatis. Is it the same track’. Your reply was ‘ask me next time you interview me’ so 35 years later I’ll ask you again.

GN: My memory of it is they are different tracks and they mastered the wrong one by accident and that’s as much as I can remember. I think there was a mistake and it shouldn’t have been the same bit of music. As far as i’m aware they were two different songs and I don’t think that one has ever seen the light of day. Beggars Banquet have put out so many things that they seem to have discovered which I swear blind is more than I ever wrote. (laughs). However I am surprised it hasn’t come out with all these releases they’ve been putting out.

 

Part 3 of the interview will be available on music2deal shortly.

 

Link: Music2Deal