English · Tips

7 Steps To Having A Great Album/CD Release Party


Article by Allen Johnston

Within the past few weeks I have been invited to several Album / CD Release parties and a recurring theme is happening.  The artists and their management companies are getting it ALL WRONG.

Here are a few rules to make your CD Release party effective and profitable.

Check Your Invitation List

If you are inviting your relatives, friends and fans you are NOT having a CD Release party.  The primary reasoning behind a CD Release event is to get as much press, media, radio, TV and online media writers to review and promote your music.  Anything else is self-defeating and a waste of time, energy and money.

Advance Preparation is critical

Determine the place where you will be having your event, scout the location, setup prior to your event and check sound, lights, seating and acoustics.
Know which area you will be preforming in and where you will greet your guests for one on one autograph and photos.

Choose your team wisely, they will represent you

The team that you have should be able to make your event easy and comfortable for you or your artist.  Have enough qualified people around so that your guests feel pampered and their minds are solely on the music.  VIP guests should be escorted into the event, directly to their table, where they can have the option of seating or mingling with other guests.

Keep solid publicity

Having a person send out an email blast without being able to get you phone interviews, video interviews, print reviews of your project and online blog interviews is NOT having a publicist. Hire a publicist who can develop your guest list and make sure that you have a quality follow up after the event.  A publicist should be able to write the documents, press releases, informational sheets and in some cased the reviews of your cd.  This same person needs the ability to contact and invite music reviewers, bloggers, radio & television executives, announcers, DJ’s, print media, videographers, and photographers.   After the event your publicist becomes extremely important for you want the world to know about your project.  Make sure that you have copies of any and all footage taken at your event, any interviews recorded and tons of photos.

Be Personal

Take the time to speak to EVERYONE who has come out to be a part of your release party.   They took the time to visit you and listen to your music, YOU take the time to be one on one and place a positive face to your music.  The worst thing you can do is to be a DIVA and not speak friendly to everyone; these are the people that will talk blog, write, review and ultimately play your music to the public.  Piss one of them off and you may not be able to reach any of them again.

Your Presentation is Crucial

Practice your performance in front of mirrors before you get on a stage telling the world how great you are.  Know what you look like holding a microphone, how to move and address your audience, even if you can’t sing well.  Engage your audience and make them a part of your show, happy people make for happy cd reviews.

 Don’t sell your CD at your release party

You have invited press and media and then you tell them that they can buy your cd? That really means that you hold them in contempt and they are no longer interested in you or your project.  Every person that has taken the time to come to your release party should have a complete package on you when they leave, which includes bio, photo, CD and a personalized thank you card.

Reaching the largest audience with a positive message that increase your revenue is the ultimate final result of a GREAT CD RELEASE PARTY.


English · Tips

6 Guerilla Marketing Tips For Your Band


Especially when you have a small budget, Guerilla Marketing can be the right way for you to promote your band. It is a marketing tactic which is famous for surprises and unconventional interactions. The following tips will show you that you don’t always need wide-spread media campaigns in order to promote your music.

1.   Stamping Dollar Bills
Go and get a personalized stamp with the link to your band’s homepage. You can also add a cheeky slogan like “This is all you have to pay for a night full of fun” (for example if your concert tickets cost 20$) and put the stamp on every 20$ bill that falls into your hands. A personalized stamp will cost you about 15$.

2.   Temporary Tattoos

There are temporary tattoos that only last up to 1 or 2 days. So why not do something crazy and get a ‘tattoo’ of your band’s name and the link to your website on your arm, your leg …or even your forehead? With your new look, you can go to a concert for example or almost anywhere where you can meet people who are interested in music.

3.   Surprise Concert

Why don’t you give a surprise concert in the city-center or at any other place that’s crowded? Distributing flyers and CD’s will help people remembering who you are. Don’t forget to mention where your next gig takes place so people can come and see you again.

4.   Business Cards and Flyers

Go to your local library or bookstore and search for books about music or band biographies. Put one of your flyers or business cards in each and every book. This is a very cheap and effective way to reach your potential fans.

5.   Disco Time
Do you still have the stamp you used for stamping the 20$ bills? Good, because you will need it again! Many clubs use stamps to mark the people who already paid admission. So why shouldn’t it be your stamp that is used? Go and ask the organizer of the event if he would agree to use your stamp for one night. People will remember the link to your website even on the next day! ( The ink seems pretty permanent even after having a shower, doesn’t it? ;-) )

6.   CD-Store

Here is a special offer for your local CD store the owner just can’t dislike: Ask him if you can give a little concert in (or in front of) the store. He could also give away your CD’s for free or for a special price. This is a mutual benefit: Promotion for your band AND for the CD store.

What are your tips for effective Guerilla Marketing?

by Sara Shirazi