Interviews · music industry interview · Music2Deal.com

Interview with Lasse de Flon, the new representative for Music2Deal Scandinavia

Music2Deal: Lasse, you’re the exclusive representative for Music2Deal across
several Scandinavian countries. How do you feel about the
responsibility of handling multiple countries simultaneously?
Lasse: I have spent many years in various prominent positions within the music
industry across Scandinavia. Originally from Stockholm, Sweden, I resided and
worked there until 1988. Subsequently, I lived and worked in Oslo, Norway, for
11 years, and I have been based in Copenhagen, Denmark, since 1999. The late
Keith Flint once kindly called me the Scandinavian father in his distinctive Essex
accent.


Music2Deal: What brought you into the music industry? How did your journey
in this field begin?
Lasse: I began my musical career at an early age. My elder sisters & brothers pushed
my musical taste with The Beatles, The Rolling Stones, Simon & Garfunkel, Cat
Stevens…, and my mom & dad’s early Jazz from the ’40s and ’50s & ’60s. I was
brought up with a singing family playing various instruments.
Later I found my own musical taste and when disco, reggae & punk really took
off, in the ’70s, I started DJ’ing, at the age of 15, at our local youth club, and
later also played in various band constellations on my guitar that my sweetest
big brother bought and taught me about when I was 10. My journey continued
as I assisted bands on tour, maintained my DJ’ing in clubs, and worked in
record stores. In the vibrant 1990s, I launched a music distribution company
and was later recruited, along with ten others, to establish Playground Music
Scandinavia in 1999. From 1999 to 2002, I served as the Scandinavian Label
Manager for Mute Records UK, before founding my own company in
Copenhagen the same year.

 

Music2Deal: As both a music publisher and record label owner, could you
reveal some behind-the-scenes strategies for how you discover
new talent? What are the key things you look for?
Lasse: Initially, I focus on listening. Next, I assess the artist’s performance, considering
both their musical and visual presentation. This includes evaluating their
engagement in the social metaverse, as well as their audience and fanbase.
It’s intriguing to picture you in an office, identifying new talent.

Music2Deal:How do you operate in this role?
Lasse: I certainly look for great music daily throughout the entire musical spectre.
Often I receive great music by great artists too.

Music2Deal: So, am I right in imagining you working from an office while
managing the talent scouting?
Lasse: I use to have a proper office with a desk, posters and gold & platinum discs on
the wall, a huge record collection and a fancy listening department. The days of
traditional office settings are behind me; now, I can work from virtually
anywhere in the world using my powerhouse computer. With my headphones on, I engage in communication, marketing, promotion, distribution, licensing,
publishing, legal contracts, and all the other enjoyable tasks that come with my
role.

Music2Deal: How do you determine if something is fresh and current? What’s
your method for staying in tune with industry trends?
Lasse: I listen to my heart, really. I trust I can hear and feel what’s great and not. It has
to be genuine. All others are already too many.

Music2Deal: After your workday, do you head to the studio to continue making
music, or do you unwind in other ways?
Lasse: Sometimes I play my guitars or make music on my computer. I love making food,
drink good wine and play tennis too. I also study lots of other things in life from
the blockchain to vibrational Schumann resonance, and I have a deep
appreciation for music from diverse cultures, including jazz. As I grow older my
focus increasingly shifts towards the metaphysical aspects of existence.

Music2Deal: What advice would you offer artists on Music2Deal.com to help
them succeed in the music industry?
Lasse: I would ask them to work hard. Believe in what they do. Make them understand
that thing’s might take time but with great courage and strong beliefs they
might be able to live and work with what they love. And of course also share
the insights and resources I’ve gained from my extensive experience in music

 

Links

https://music2deal.com/scan/subexile

https://www.subexile.org

music business · music industry · music industry interview

Kolade Olamide Ayodeji is a highly skilled songwriter, producer, and director. Music2Deal is currently being represented by Kolade Olamide in Nigeria.

M2D: Explain why you are well-suited for the Rep position at Music2Deal Nigeria.

Kolade: Given my experience and music background managing Broadtube Business, I am confident in my ability to represent Music2Deal in Nigeria. As a Nigerian, I have a wide-ranging expertise in the music industry.
Connecting with Nigerian music professionals through social media makes it easier for me to network online. My understanding of Software Application makes Digital Marketing a familiar concept to me.

I have a good understanding of songwriting, registering songs, and distributing music releases. My expertise lies in music licensing and publishing. Considering my credentials, I am convinced that I would be a strong fit as the rep for Music2Deal Nigeria.

M2D: Detail your responsibilities as the recently appointed Music2Deal Nigeria representative.

Kolade: Music2Deal is an established online platform designed to connect music professionals worldwide. M2D makes it possible for a person in the music business to collaborate effortlessly, make music with global colleagues, and network in the music industry.

I’m responsible for promoting Music2Deal in Nigeria and facilitating connections between Nigerian and international music professionals. At Music2Deal Nigeria, we strive to enable Nigerians in the Music Business to make a mark on the global music industry by taking advantage of the platform’s opportunities.

M2D: Give us an overview of your organization, Broadtube Business Network.

Kolade: I created Broadtube Business Network as a platform to assist musicians with music promotion, distribution, and licensing. Our preference is to work exclusively with exceptionally talented artists who meet our criteria. At Broadtube Business, we prioritize quality instead of quantity. Our services are exclusively for deserving artists whom we know are competent and worthy of promotion.

In 2014, Broadtube Business was founded under the name Broadtube Music Channel, initially as a Music Blog. Across the globe, we’ve conducted interviews with over two thousand musicians. At a later time, we decided to rebrand Broadtube Music Channel as Broadtube Business. Broadtube Business provides music licensing, distribution, networking, and promotion.

M2D: Explain how you think Music2Deal can benefit Music Professionals.

Kolade: Music2Deal connects professionals in the music industry worldwide and opens doors to new opportunities. On the platform, multiple music professionals can negotiate deals.

Music2Deal allows singers or rappers to connect with producers, and singers or producers can license their work on the platform. Music2Deal offers the opportunity for artists and songwriters to strike deals with publishers. Music2Deal eliminates the need for costly and time-consuming international connections in the music industry.

The platform only allows registration for genuine music industry professionals. Send a message to Nigerians in the music industry: It’s important for Nigerians in the music industry to learn about Music2Deal. Joining M2D will help break barriers and connect Music Professionals worldwide.

Those in the Nigerian music industry who have signed up for Music2Deal can get in touch with me at kolade.olamide@music2deal.com for help with registration or upgrading.

There is also good news for Nigerians joining Music2Deal because they can now pay in Naira in order to upgrade. Contact me via email at kolade.olamide@music2deal.com if you wish to upgrade using Naira.

Additionally, it’s important to regularly monitor spam folders for any Music2Deals emails and transfer them to the inbox.

Join Music2Deal Now!

This & That

How Musicians Can Catapult to Stardom: A Strategic Blueprint for Success

Articel by Courtney Rosenfeld

Courtney started Gig Spark to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.”

In the whirlwind world of music, carving a distinct niche and gaining recognition demands a blend of talent, strategy, and unwavering dedication. Courtesy of The Music2Deal Blog, this guide is your compass, navigating you through the crucial steps to elevate your music career from a whisper in the wind to a resounding anthem heard across the industry.

The Digital Stage: Crafting a Virtual Persona

In today’s digital era, your online presence is your stage, resonating with echoes of your musical identity. Start by sculpting a professional website, a digital haven where your music lives, breathes, and interacts with your audience. But don’t halt there. Dive into the ocean of social media, where platforms become your amplifiers, extending your reach, connecting with fans, and echoing your artistic voice across the digital realm.

Make it Official: the Importance of Contracts

Musicians should embrace digital contracts for their efficiency, accessibility, and security. These contracts streamline negotiations and signings, enabling artists to finalize agreements from anywhere in the world, without the delays associated with traditional paper-based processes. Digital contracts offer enhanced security features, such as encryption and digital signatures, ensuring the authenticity and confidentiality of sensitive information. Additionally, they facilitate better organization and easy retrieval of documents, which is crucial for managing multiple contracts and agreements.

The transparency and immediacy of digital contracts also foster trust between parties, as edits and updates can be made in real time. For musicians, who often juggle various projects and collaborations, the adoption of digital contracts can lead to smoother operations, better protection of their rights, and more time to focus on their art.

Expanding Your Reach: The Art of Music Promotion

Imagine your music as a river, seeking new paths, flowing into diverse landscapes. Platforms like Spotify, SoundCloud, and YouTube are your tributaries, channeling your music to unexplored territories. Engage with these platforms not just as repositories but as active tools to expand your audience, creating ripples that turn into waves in the vast sea of listeners.

Behind the Curtain: Understanding the Music Industry

Your art is your heart, but the music industry is the body that sustains it. Grasping the anatomy of this industry is crucial. Dive deep into the intricacies of contracts, royalties, and marketing. This knowledge is your armor and sword on the battlefield of the music world, ensuring your talent is not just seen but also protected and rewarded.

The Business Side: Going Back to School

Being a successful musician takes more than talent and hard work; it also takes a working understanding of the business world. Luckily, by going back to school for a business degree, you can give yourself a big advantage over the competition. And thanks to the flexibility of online learning platforms, you’ll be able to proceed at your own pace and implement what you’ve learned into your career in real time.

Seeking Wisdom: The Mentorship Pathway

In your journey, you’re not alone. The music industry, vast and complex, can be navigated with the aid of those who’ve charted these waters before. Mentorship is more than advice; it’s a lantern in the dark, guiding you through industry intricacies, helping you sidestep pitfalls, and shining light on opportunities you might otherwise miss.

Maximize Creativity and Efficiency: Shape a Home Music Room

Having a dedicated home music room is essential for musicians, offering a sanctuary where creativity can flourish without bounds. This space allows for uninterrupted practice and experimentation, critical for honing skills and developing new sounds. Moreover, it serves as a personal archive where instruments, equipment, and records can be stored safely and accessed easily. What’s more, a music room provides an ideal environment for recording, free from outside noise and distractions, ensuring high-quality sound production. These types of home renovations also boost your home’s overall value, too.

The physical separation of a music room from the rest of the living space helps in mentally transitioning into a creative mindset, fostering focus and inspiration. For musicians, a home music room isn’t just a luxury; it’s a vital component of their artistic process, enabling them to explore their craft deeply and produce their best work.

Harmonious Alliances: The Power of Collaboration

In the world of music, collaboration is akin to a dance of creativity, each step a fusion of diverse artistic expressions. Working alongside fellow artists not only opens doors to new styles and ideas but also introduces you to broader audiences. These collaborations are more than mere joint projects; they are vital bridges. They connect your musical world with others, enriching your work with diverse influences and expanding your fan base through shared platforms.

Your Portfolio: Your Musical Mosaic

Your portfolio is more than a collection; it’s your personal story expressed in the language of chords and melodies. It forms a diverse tapestry, vividly showcasing your artistic range, from deeply soul-stirring tracks to electrifying live performances. This curated compilation stands as undeniable proof of your artistry and skill. Its appeal extends beyond your fans, reaching and impressing industry gatekeepers.

Leave Your Mark: Showcase Yourself on Music2Deal

In the modern music industry, aspiring artists need to take advantage of online platforms that can help them showcase their talents and connect with key players in the business. One such platform is Music2Deal, which has become a go-to resource for musicians looking to take their careers to the next level. By joining this unique online community, artists can create profiles that highlight their music, share their work with producers, managers, and fellow musicians, and discover exciting opportunities that might be difficult to find elsewhere. Engaging with a platform like Music2Deal can be a game-changer for up-and-coming artists, helping them build their reputation, form valuable collaborations, and ultimately break into the world of music.

Your path to musical fame is a symphony composed of multiple notes – each step is a critical chord in the grand composition of your career. Embrace these strategies with passion and perseverance, and watch as your music transcends boundaries, reaching new heights and resonating with audiences far and wide. Remember, in the symphony of your career, you are the conductor, and the world awaits your music.

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