This post is part of the story behind the new Music2Deal.
This was Music2Deal in 2010.
Of course, from today’s view, it looks old. But when I look at it, I can still clearly see what I wanted to build.
Music2Deal was never meant to be just another place where people create a profile and then disappear. The idea was to create something more useful for the music business.
One big challenge from early on was that it should fit very different people: artists, songwriters, singers, producers, managers, labels, publishers, licensing people and more. And also different levels — from newcomers to very experienced professionals.
Step by step it became clearer what the real value should be: not only getting in contact, but also staying in contact in a meaningful way.
In our business, it is not enough to know somebody. It also matters to know what they are doing right now, what they offer, and what they are looking for.
That was already a big part of the idea behind Music2Deal by then.
In around three weeks, the new Music2Deal should go online. Before that happens, I want to share a bit of the story behind it.
Back in 2006, Music2Deal was still in beta mode. But the real story started much earlier.
The background of Music2Deal was Musikplaza.de, a German website I started in 1997. Musikplaza was the roof under which several independent music websites could be found: Talentweb for artists, Songshop.net for song plugging, Vocals Online for singers, and Talentstore for paid downloads.
Especially for talents, it was also not yet the right time to sell music via Talentstore, which was based on the service and technology of Music on Demand, a daughter company of Deutsche Telekom. At that time, modem connections were still very slow, so even good ideas could come too early.
Before the 2000 crash, I got competitors like Besonic, Peoplesound or Virtual Volume. They had funding. Today they are all gone.
After the crash, I restarted the business, founded Music2Deal e.k., and continued to build what later became Music2Deal.
So this old flyer is not only a memory for me. It is one step in a very long journey.
About the author:
Mario Christiani is the Founder-CEO of Music2Deal.
Pitch Now: Four current Needs you can reply to — licensing, song and artist. Offer directly via the Needs below.
Music Licensing Wanted By Henri Pierre Mousset
Wiseband, a France-based digital distribution service represented by Henri Pierre Mousset, is seeking independent artists and labels with strong, release-ready material aimed at global streaming and commercial markets. The focus is on creators who understand the value of professional distribution, have clear artistic direction, and are prepared to position their music for international audiences and licensing opportunities.
This opportunity suits artists who are actively looking for worldwide reach without the limitations of subscription-based models, and who want straightforward, efficient placement across major platforms and commercial channels. Ideal for those asking: “How can my music be distributed globally with flexible terms and real commercial potential?” Suitable projects are expected to align with multi-use licensing formats including film, television, gaming, advertising, compilations, and mobile content. Serious submissions only.
Explore the 3 additional active Needs below: song and artist.
Music Catalog Wanted By Vumani Ngema
Vumani Ngema is an entertainment business professional based in Durban, working across music, film, and media industries. Genres: R&B, House, Hip-Hop. Language: English & others. They are actively looking for artists, songwriters, and producers with established music catalogs, preferably with at least 50K monthly listeners on Spotify, for acquisition opportunities. This includes full or partial catalog purchases (not advances), and they are also open to individual single releases. Please get in touch if you are looking to sell your catalog or music releases.
Norway Solo Artists Wanted By Prymax Media Label & Investment Firm
Prymax Media & Technology Group is a New York–based private investment firm founded in 2020, specializing in music catalog acquisition, media production, and cultural preservation. They are actively looking for artists, songwriters, and producers from Norway who perform in English and have a strong presence across genres such as jazz, pop, blues, soul, rock & roll, gospel, R&B, hip-hop, as well as related work including soundtracks and jingles. Selected artists will have the opportunity to join recording projects based in New York City.
Artists with Strong Performance Skills Wanted By Hans-Juergen Müller
Hans-Juergen Müller is a Germany-based film and TV professional operating a live music platform that connects artists with event, tourism, and entertainment industries. They are actively looking for professional musicians, performers, and artists with original material and strong live performance skills. Selected artists will be featured on the “Best of Five Live” platform, gaining exposure to event organizers, producers, hotels, and music industry professionals, along with opportunities linked to digital streaming concepts and a planned annual award recognizing standout performers.
Open the Need and review notes on genre, format, and deliverables.
Send a focused pitch: summarize your (Music) Offer in 2–3 lines (who you are, what you offer, why it fits).
Use the site tools to offer directly from the Need.
Note: You must be logged in to Music2Deal to contact members or submit.
Not on Music2Deal yet?
To respond to these Needs, you’ll need an account. Create a free profile to offer directly from each Need. Join now: Music2Deal — the business network for 18,000+ proven music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer—Music2Deal helps you connect, promote, and discover real opportunities.
The Music2Deal Blog 