music industry · Tips

Digitizing analogue tapes: why and how

There are vast amounts of recordings out there that in some cases are musical or historical treasure troves. Labels that go back beyond 30 years or so might have material that is just begging to be either re-mastered for streaming or fully remixed for commercial release. As Ben Schwag, a producer that is currently digitizing work performed by Johnny Guitar Watson, Sly Stone and George Clinton says, “Is the time right for a 90s revival? If so, the recordings are most likely packed away on tape somewhere in a storage room.”

Schwag notes a number of reasons that people ask to digitize and/or restore magnetic tapes:

  • To make your music assets available in a digital format (Spotify, advertising etc)
  • The need to be able to mix or otherwise re-use them (if a revival happens, it’s important to be able to act quickly)
  • The need to properly archive them
  • The need to preserve the recordings in a format that is less fragile than magnetic tape.

But before starting, here are some important steps you need to plan.

Digitizing magnetic tapes: the quick guide for better results

Loading a tape on a 3M 24-track recorder
Loading tapes on a 24-track recorder

1. Assess the Tape Condition: Before starting the digitization process, take a good look at each tape. Look for physical damage. Mould, dirt, or sticky residues can affect playback and sound quality. Additionally, check for any signs of degradation, such as oxide shedding.

2. Clean the Tapes: Use a specialized cleaning solution and a lint-free cloth to gently wipe the tape surface. Ensure that you don’t damage the tape or erase any data when you do this.

3. Prepare the tapes: Older tapes more often than not suffer from some degree of “sticky shed syndrome”, when the recorded surface risks being scraped off the tape when you play it. “Baking” is a technique used to address this. The tapes are placed in a temperature-controlled oven, the heat stabilizes the tape’s binder, temporarily allowing proper playback and transfer of the data on the tape surface.

4. Digital Transfer: To fully restore magnetic tapes, we recommend that you transfer the audio content to a digital format. Connect the tape deck to a high-quality audio interface or converter and use professional-grade software to capture the audio in a lossless format such as WAV or FLAC. Ensure proper calibration and adjustment to achieve accurate reproduction. Proceed with care, as some tapes can only be played once.

5. Noise Reduction: One common issue with older magnetic tapes is the presence of background noise, hiss, or hum. Use noise reduction tools, such as spectral editing or adaptive filtering, to minimize unwanted noise while preserving the original audio quality.

6. Equalization and Dynamic Range Control: During digitization, equalization can help correct any frequency imbalances or tonal inconsistencies in the source audio. Use parametric equalizers to adjust frequencies selectively and enhance the overall tonal balance.

7. Deal with Dropouts and Errors: Magnetic tapes sometimes suffer from dropouts or errors that result in gaps or glitches in the audio. Use specialized software to repair these through interpolation or error concealment.

8. Metadata and Documentation: As part of the digitization, don’t forget to document all the relevant metadata associated with the tapes. This includes information about the recording, such as artist, date, and location, as well as details about any restoration techniques applied.

9. Storage and Preservation: Once the restoration is complete, make sure that the tapes go back into proper storage and preservation. You might also want to make backups of the restored audio files to prevent loss due to hardware failure or accidental damage.

Producer Ben Schwag addressing a conference audience.
Producer Ben Schwag

3 Hats Music runs a studio based in Brussels that features an extensive range of language formats and equipment. The team includes people that have worked with artists as varied as Curtis Mayfield, Johnny Guitar Watson and 2 Unlimited.

Full details about tape digitization can be found on the digitization page of 3 Hats. For more information call Ben Schwag directly on +32 488 41 7272

music industry · This & That

Direct to FanDirect to Fan: How QJAM is Pioneering the D2C Music RevolutionDirect to Fan

Introduction

Amidst the rapidly changing music industry, where Direct-to-Fan (D2F) or Direct-to-Consumer (D2C) connections are increasingly vital, QJAM stands out as a groundbreaking platform. This article explores QJAM’s transformative impact on the D2C approach, offering artists unique ways to connect with their fans during festive seasons, tours, album launches, and downtimes to create new revenue channels and better monetize superfans.

The Power of D2F/D2C in Today’s Music Industry

The shift towards D2C models in the music industry is profound, driven by digitization and the desire for personalized fan experiences. The Luminatedata Midyear Music Industry Report highlights a substantial rise in artists seeking direct audience engagement. QJAM capitalizes on this trend, enabling artists to forge deeper connections with their fans, thus cultivating a more engaged and active community.

Meet QJAM

QJAM: A New Revenue Stream for Artists

More than just an interaction platform, QJAM offers artists a new revenue stream. It allows artists to directly connect with SuperFans and helps transform the bottom 50% of their audience into engaged, middle-tier fans, leading to a more monetizable fan base. 

Leveraging Special Moments: Beyond Just the Holiday Season

While the Christmas season presents a prime opportunity for artists to engage with fans, QJAM’s versatility extends to tours, album launches, and other downtimes. The platform enables artists to offer unique, personalized experiences and merchandise, opening additional revenue channels beyond the festive period. See how it works:

QJAM in ACTION

QJAM’s Unique Experience

QJAM digitally reimagines real-world meet-and-greets. Fans experience live, intimate video chats with their favorite celebrities, creating a sense of excitement and anticipation. This innovative approach ensures every interaction is personal and memorable, transforming how fans and stars connect.

Special Offer and Commission for Music2Deal Community

In partnership with Music2Deal, QJAM is excited to offer an exclusive discount and a generous commission for events driven by Music2Deal members. This initiative encourages the exploration of QJAM’s unique fan engagement opportunities.

Conclusion

As the music industry evolves, platforms like QJAM become crucial for artists seeking deeper fan connections and new revenue streams. We thank Music2Deal for this collaboration and invite their community to experience QJAM’s transformative potential.

Call to Action

Learn more about QJAM and our special offer by contacting on his Music2Deal Profile https://music2deal.com/gb/Josh-Qjam

Join us in embracing the future of artist-fan engagement, where extraordinary moments happen every day with QJAM.

Artists to watch · Interviews · music industry interview · Music2Deal.com

Award Winning Australian singer/songwriter Andy Penkow

Award Winning Australian singer/songwriter Andy Penkow is known for his songwriting skills and smooth, powerful vocals. many charts entries. So far he has released 20 singles to radio and 8 singles have reached No.1 across multiple Australian Country Radio Charts.

His latest album “Love, Lies & Dirty Dishes” peaking at No.3 on the ARIA Charts, No.2 on the Australian Apple ITunes Charts and No.4 on the Australian Independent Albums Chart.

In 2023 he was nominated for a Golden Guitar Award and have previously won 2x People’s Choice Awards (“Best Bush Ballard 2023” and “Most Promising Rising Star 2022”), 3x Independent Country Music Awards (“Most Popular Male Artist 2023”, “Most Popular Music Video 2023”, and “Most Popular New Male Artist 2022”), a “Best Male Vocalist” award at the 2021 Gold Medallion Awards, five “Purple Air Guitars”, and was the winner of the “Australian Busking Championships 2019 – Gundagai”. Internationally, two of his songs peak at No.1 on the Nashville Country Independent Radio Charts, his album “Love, Lies & Dirty Dishes” peaked at No.1 for three weeks at the Canadian CFUR Radio charts, and his song “Ghostly Gums” peaked at No.2 on the UK Country Radio Charts.

Music2Deal: Tell us a bit about yourself?

Andy: I am an Australian Singer/Songwriter from a small town in Sussex Inlet, New South Wales. I would consider myself to be a contemporary, americana country artist with a bluesy, soulful voice. I grew up surrounded by different styles of music, heavily influenced by my grandmother who was a professional opera singer, and my mother’s collection of classics including Dolly Parton, Elvis Presley and Neil Young.

Music2Deal: Why do you think your kind of music will do well internationally?

Andy: My music is all about the storytelling and the emotions. A representation of my travels and life experiences. I believe my music transcends through languages, borders and differences and can be relatable on many different levels. My songs have charted Top 5 in four different countries, Australia, USA, UK and Canada, and my 4th studio album, scheduled for release in May 2024, was co-written and produced in Canada.

Music2Deal: Notable projects you have completed

Andy: I have created 4 studios albums, have released 20 songs to radio, have created and released 8 music videos, and have had 8 number one charting songs on Australian Country Radio. In 2022/23, I have toured across every state and territory in Australia, completing more than 130 gigs.

Music2Deal: Upcoming projects / tours?

Andy: My 4th studios album is scheduled for release in Australia and Canada in May 2024. The first single from this album is scheduled for release in October 2023. I will be relocating from Australia to Canada in March 2024 to promote my new album and tour across Canada, UK and USA.

I have another 45 gigs booked between now and March 2024 in Australia.

Music2Deal: What do you think is the single largest problem faced by the music industry today?

Andy: Outside usual responses from musicians around the lack of fair financial compensation from streaming platforms, I personally think that the single largest problem faced by the music industry today is the lack of support, pathways and opportunities for upcoming musicians/independent artists. Unless you are a signed label artist or have connections with organisers and representatives, it is virtually impossible to get into music festivals and receive fair airplay on commercial radio stations.

Music2Deal: How do you think it can be resolved?

Andy: Decisions on government funding should be made by a fair and broad independent committees, not consisting of major labels and commercial radio representatives, and radio stations should have a weekly quota to play a select percentage of independent and upcoming artists.

Music2Deal: Your plans for next year?

Andy: I will be relocating to Canada in March 2024 to promote my music and my 4th studio album.

Music2Deal: A good word on Music2Deal.com

Andy: Music2deal is a fantastic integrated online platform for music industry professionals and creatives from around the world to network and engage”

Links:

Profile from Andy Penkow on Music2Deal.com

Wanna be one of 17,000+ music professionals on Music2Deal like Andy Penkow? Join for free at https://music2deal.com