This & That

Interview with Stéphane Chapuy (GIG IN JAPAN – General Manager)


Stéphane Chapuy is in business with the local music industry since 1999, and being an expert on foreign cultural networks. He has developed various labels and foreign groups in addition to being an expert in cultural networks in Japan covering a wide range of genres such as jazz, electro, world music, hip hop, rock and pop.


GIG IN JAPAN offers a 360 degree service to manage your music business in Japan for foreign label with over 15 years field experience in concerts, show-cases, record releases, promotion, marketing, sponsoring, publishing and consulting.


GIG IN JAPAN is a new promotion partner of Music2Deal and also the organizer of the Shibuya Showcase Fest 2017 in Tokyo.



What exactly is the Shibuya Showcase Fest and how did it come into existence?

Shibuya showcase fest is a new music convention humanly sized for indie labels who aims to get a first approach on the Japan market and local audience. As Japan is a complex market, but also exciting, these 2 days of convention will give to attendees the key to understand how the local industry works and establish accurate and long term connections. The idea came by talking with some export music office i’m working with and who pointed the lack of this kind of event in a such big market. Moreover, as consultant, i’m doing a lot of prospect mission, sourcing, and delegate production, all year long, since 10 years now. That’s why i make the gamble to concentrate all my knowledge, skills, network and energy on one yearly event.

Why Japan?

Japan music market stays unique. Physical sales (CDs, singles, vinyls, DVDs) account for almost 80% of market sales. And turnover generated by foreign-based music is valued at USD 525 bn.
​​In the last few years, local live music businesses have shown strong economic growth. According to the Association of Concert Promoters Conference (ACPC), ticket sales have seen revenue more than double during the period between 2010 and 2016, from ‎USD 1.14 bn to 2.45 bn.
​Japan is renowned as the most solid, structured and reliable market in Asia, where music industry players offer business guarantees to importers, especially those who are able to invest in projects, guaranteeing long-term profitability.

What are the plans for the first Shibuya Showcase Fest, what can we expect?

On thursday 14th, in the morning, delegate can assist to lively case study, with foreign artists’s management who get some significant success in Japan, and also some tips to be well connected with the local network. On friday 15th accurate lecture by significant japanese speaker will be offered to understand the local live business, and the publishing business. Every afternoon, face to face meetings will be setted up for delegates with japanese music professional regarding their aims, then networking cocktail before the band showcase.

Why is it an absolute must for every music professional to attend the event?

We will offer to all attendees  an optimal cost-effectiveness ratio to make understand the second largest music market in the world. All Japanese attendees will be invited for free for each event. More, for maximum efficiency, and to avoid to be lost in transportation, we have choosen to concentrate lecture, face to face meeting and showcase in a small area in Shibuya within a one square mile radius.
This area also has the highest concentration of music industry headquarters. More than 100 Japanese music companies and key players will be invited for free to the SSF.

How do you want the Shibuya Showcase Fest to develop? What are your future plans? How could the Festival look like in 2020?

I hope it will develop slowly and surely, like japanese people do, to become a permanent bridge between local market and oversea market. The image of bridge also means, culural and business exchange in a long-term and smart way. Japan is also an promising hub to get access to all Asian Market. Additionally 2020 will be Tokyo Olympic times, in August, and i hope we will have the same success in September of the same year… Slowly, but surely.


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