Interview with Danny Talevski, Director of Paiday.Inc – A Live events, Artist Management and Publishing Powerhouse (USA, ASIA, EUROPE)
Danny, you are the exclusive representative of Music2Deal in Australia, anything you would like to share about this?
Well firstly, I’d like to take a moment to say a big “thank you” to both Mario Christiani and Sudhir Shreedharan for the opportunity to be an element of Music2Deal’s fast-growing international music platform for connecting music professionals together in one hub to provide musicians, record labels and a&r’s supplementary opportunities and a complex way of connecting. It’s a perfect correlation to intertwine both entities Paiday.Inc and M2D to create a new revolution in the music Industry internationally
Tell us a little bit about your experience in the Music Industry.
I got started into the music industry as a producer and DJ at a very young age, in my mid-teens. I eventually developed and grew my experiences to owning my own nightclub operating in Melbourne’s premier precinct at the age of 21 that was tailored around the Gay Industry, a nightspot that catered to fashion designers, dancers, entertainment aspiring individuals and professionals that were well recognized in the Industry. The nightspot had a very good run and was later sold as I moved to the US for a few years where I had built the foundation of Paiday.Inc. The USA allowed me to network with Artist and Music Managers, A&R’s, Artists and many Music Industry tycoons and moguls whom are now a part and of our Executive Management Team.
Very Impressive, please tell us a bit about Paiday.Inc Management
Paiday.Inc Management is Asia Pacific’s Live Events, Publishing, PR & Artist Management Powerhouse. Paiday.Inc carries the need to develop independent Artists to showcase their material on an international level via our colossal distribution channel as well as our marketing and advertising networks.
Paiday.Inc connects music fans with music makers all around the world. Paiday.Inc has developed a system to use music as a vehicle to reach people around the globe to encourage and promote peace, love & unification with musicians with different cultures and talent which is the vital and the true core of our business.
By involving partners and producing events on a global level will allow us to fulfill our goal. Our company offers its clients every conceivable service available in the business. We are a worldwide organization, designed to provide on the -ground support in countries far and wide. Our company is storming toward the genesis of a new music model, one that places the artist at both the creative and financial center.
Have there been any major “stumbling blocks” for you while growing in the competitive world of Entertainment?
I mean, from an audio production, management and live venue operation perspective many opportunities in the past were constraint by missed opportunities and stumbling blocks as you may call them, but nevertheless the growth and positives outweighed the negatives in my experiences within the Entertainment Industry for the reason that I always had a solution and a way to overcome my obstacles. My biggest stumbling block to date was a partnership cave in with poor and incapable promoters in South Korea, which had breached on an agreement for one of the largest festival projects I had planned and invested to be the biggest in South Korea, we overcame the situation and have made great turns and major growth since that day. There has always been stumbling blocks during the climb but nevertheless these are the situations that assist in the current situation strategy which allows a CEO to reflect on what could possibly be the pros and cons and which option outweighs the other by reflecting on the past experiences. Competition is greatly valued and respected from my point of view. As a competitor I believe in putting up a good competition against competitors by implementing innovative and new ideas and becoming the best, but at the end of day we must always grow to be supportive of one another, and learn to appreciate everyone’s goals in the Industry. I have a vivid eye for the term competition as I see it more of an opportunity.
What do you think is the single largest problem faced by the music industry today? How do you think it can be resolved?
I don’t believe there is one single largest problem faced by the music industry, there is 99 problems the industry is up against, however in saying that I believe one of the single largest problem faced by not only the Music Industry but the Musicians itself is that it is harder than the analog era for Artists to get recognized and thanks to the birth of Music2Deal shall definitely light new flames and gleam with promising results. It’s a great networking platform to help engage Artists with Management Companies like Paiday.Inc to assist with Independent Artists careers with flair and conversant business consulting.
Big plans ahead for 2015?
Many big plans, majority of the year of 2014 was in fact the foundation-strengthening stages of Paiday.Inc to execute our big new innovative plans in 2015, with a brand new roster of Artists, Events and a brand-new service that shall be something that our company will be tailored around is very exciting and looking forward to the new year ahead.
Do you think Music2Deal.com can help get Australian artists to a further audience both nationally and internationally?
Music2Deal.com is a great example of an innovative platform to assist in connecting Artists with labels, managers, a&r’s and music executives in general. I confidently believe in Music2Deal and its unique platform to be a major bond-hub for music professionals not only in multiple countries around the world, but more so in Australia, and giving Australian artists an opportunity to connect with International labels and management companies to assist in their aspiring Music careers on an international and global scale.
by Sara Shirazi