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Interview with Luciana Pegorer, the new representative for Music2Deal Brazil and CEO of Music Trends Brazil

Interview with Luciana Pegorer, the new representative for Music2Deal Brazil and CEO of Music Trends Brazil by Mario Christiani (CEO, Music2Deal)

Mario: Luciana, you are the new exclusive representative of Music2Deal Brazil. Please tell us more about your background in the music business and why represent Music2Deal in Brazil?

Luciana: I’ve been working in the music industry in Brazil for over 20 years now. Since my graduation year I’ve experienced many areas of this industry, from being a musician (flute player), to producer, label manager at a major record company, label owner at Delira Musica, trade association leader, etc. Today I focus on building capacity to the Brazilian music ecosystem through Music Trends Brasil International Conference, a get together to discuss, learn, and network event that I organize and curate. MTB takes place in Rio de Janeiro every October. Brazil is one of the most musical countries in the world, top 10 global market, home of amazing and numerous musicians and music professionals from all areas. I’m joining Music2Deal because I see the lack of an effective online network to be able to connect and increase the opportunities for musicians, composers, artists, producers and the likes within our music industry and from our industry to the worldwide environment. I see Music2Deal as a complement of the mission I already fulfil with the conference and will make efforts to attract Brazilian members to the platform and make our country represented in this amazing worldwide network that connects the music industry.

2Luciana Pegorer 2019


Mario: Sounds really great. As you mentioned MTB, what exactly is the MTB and how did it come into existence?

Luciana: MTB is a conference that gathers 700+ professionals from the most different areas of the music business. From musicians and performers to DSPs and PROs, distributers, publishers, producers and record companies. It takes place in the historical downtown Rio, in an amazing 18th Century building. The main room is fully dedicated to high level discussions of the status and future of our business. CEOs, artists, authors and other executives from Brazilian and foreign companies discuss their best achievements and plans, with focus on developing the market in the best way possible. One other room is dedicated to workshops. New comers, artists, producers, receive the best training from top quality teachers. For those already in the market the workshops mean an important recycling of knowledge and new skills. For new comers it’s education, new skills and network implementation. We encourage foreign companies to come. They will learn a lot about this thriving market, top 10 in the world. It’s the perfect market place to interact and do business with the local companies. There is also the fun part. Party every night during the happy-hour, full of Brazilian Music, beer, homages and joy.


Mario: What are the plans for the next coming MTB in October and what can we expect?

Luciana: The next MTB will happen from Oct 23-25. Major and indie companies are confirmed, as well as most of the PROs and DSPs such as Deezer, Facebook, Youtube, Twitter and many others. We’ll have an extensive program with the most up to date discussions on the most important issues of our business. Artists will be trained on DSP’s and marketing tools, copyright and much more. It will probably be the best edition ever.



Mario: You said, that Music2Deal is a complement of your mission. Do you have already some plans to integrate MTB & Music2Deal Brazil?

Luciana: We will open a MTB Group on Music2Deal and every delegate will be able to interact online with the other delegates and speakers. Also, we will grant the participants with a free premium trial until the end of this year. We will collect testimonials after that and will start to build the network from there.


Mario:  Why is it an absolute must for every professional to attend this event?

Luciana: There is no other conference in Brazil that places people face to face to the most influential and decision makers executive in the business. The network and the learning in this event is outstanding. Some statements from foreign people that attended in previous editions:

“Sessions I went to were of a really really high level, very good, kind of business to business, type of conversations and I actually got a lot out of this, a lot to learn about, specially on the Brazilian market, that I had no idea about before. So very informative”. Joel High (music supervisor Los Angeles)

“For people coming from overseas, give us a unique opportunity to actually get to know the     Brazilian market, make contacts and some good business. Highly recommend it”. Goran Anderson (Swedish executive)

“The whole market has become global and that means it’s more important than before to know what is happening  in all the countries around the world.  Brazil is especially important, it’s size, the rate that it’s growing, particularly it’s digital growth means it’s incredibly important for us to be here to understand the market”. Steve Mayall (Music Ally UK)




Mario: Last question… How do you want MTB & Music2Deal Brazil to develop and are there already any specific plans for MTB 2025?

Luciana: MTB & M2D are complementary together. They both aim to connect people and help them develop their businesses. I expect MTB and M2D to keep fulfilling their intents until the end of times.



Luciana Pegorer on Music2Deal

Music2Deal Brazil

Music Trends Brazil



English · Interviews

Interview with Danny Talevski, Director of Paiday.Inc – A Live events, Artist Management and Publishing Powerhouse (USA, ASIA, EUROPE)


Danny, you are the exclusive representative of Music2Deal in Australia, anything you would like to share about this?

Well firstly, I’d like to take a moment to say a big “thank you” to both Mario Christiani and Sudhir Shreedharan for the opportunity to be an element of Music2Deal’s fast-growing international music platform for connecting music professionals together in one hub to provide musicians, record labels and a&r’s supplementary opportunities and a complex way of connecting. It’s a perfect correlation to intertwine both entities Paiday.Inc and M2D to create a new revolution in the music Industry internationally

Tell us a little bit about your experience in the Music Industry.

I got started into the music industry as a producer and DJ at a very young age, in my mid-teens. I eventually developed and grew my experiences to owning my own nightclub operating in Melbourne’s premier precinct at the age of 21 that was tailored around the Gay Industry, a nightspot that catered to fashion designers, dancers, entertainment aspiring individuals and professionals that were well recognized in the Industry. The nightspot had a very good run and was later sold as I moved to the US for a few years where I had built the foundation of Paiday.Inc. The USA allowed me to network with Artist and Music Managers, A&R’s, Artists and many Music Industry tycoons and moguls whom are now a part and of our Executive Management Team.

Very Impressive, please tell us a bit about Paiday.Inc Management

Paiday.Inc Management is Asia Pacific’s Live Events, Publishing, PR & Artist Management Powerhouse. Paiday.Inc carries the need to develop independent Artists to showcase their material on an international level via our colossal distribution channel as well as our marketing and advertising networks.

Paiday.Inc connects music fans with music makers all around the world. Paiday.Inc has developed a system to use music as a vehicle to reach people around the globe to encourage and promote peace, love & unification with musicians with different cultures and talent which is the vital and the true core of our business.

By involving partners and producing events on a global level will allow us to fulfill our goal. Our company offers its clients every conceivable service available in the business. We are a worldwide organization, designed to provide on the -ground support in countries far and wide. Our company is storming toward the genesis of a new music model, one that places the artist at both the creative and financial center.
Have there been any major “stumbling blocks” for you while growing in the competitive world of Entertainment?

I mean, from an audio production, management and live venue operation perspective many opportunities in the past were constraint by missed opportunities and stumbling blocks as you may call them, but nevertheless the growth and positives outweighed the negatives in my experiences within the Entertainment Industry for the reason that I always had a solution and a way to overcome my obstacles. My biggest stumbling block to date was a partnership cave in with poor and incapable promoters in South Korea, which had breached on an agreement for one of the largest festival projects I had planned and invested to be the biggest in South Korea, we overcame the situation and have made great turns and major growth since that day. There has always been stumbling blocks during the climb but nevertheless these are the situations that assist in the current situation strategy which allows a CEO to reflect on what could possibly be the pros and cons and which option outweighs the other by reflecting on the past experiences. Competition is greatly valued and respected from my point of view. As a competitor I believe in putting up a good competition against competitors by implementing innovative and new ideas and becoming the best, but at the end of day we must always grow to be supportive of one another, and learn to appreciate everyone’s goals in the Industry. I have a vivid eye for the term competition as I see it more of an opportunity.

What do you think is the single largest problem faced by the music industry today? How do you think it can be resolved?

I don’t believe there is one single largest problem faced by the music industry, there is 99 problems the industry is up against, however in saying that I believe one of the single largest problem faced by not only the Music Industry but the Musicians itself is that it is harder than the analog era for Artists to get recognized and thanks to the birth of Music2Deal shall definitely light new flames and gleam with promising results. It’s a great networking platform to help engage Artists with Management Companies like Paiday.Inc to assist with Independent Artists careers with flair and conversant business consulting.

Big plans ahead for 2015?

Many big plans, majority of the year of 2014 was in fact the foundation-strengthening stages of Paiday.Inc to execute our big new innovative plans in 2015, with a brand new roster of Artists, Events and a brand-new service that shall be something that our company will be tailored around is very exciting and looking forward to the new year ahead.

Do you think can help get Australian artists to a further audience both nationally and internationally? is a great example of an innovative platform to assist in connecting Artists with labels, managers, a&r’s and music executives in general. I confidently believe in Music2Deal and its unique platform to be a major bond-hub for music professionals not only in multiple countries around the world, but more so in Australia, and giving Australian artists an opportunity to connect with International labels and management companies to assist in their aspiring Music careers on an international and global scale.

by Sara Shirazi