English · Tips

Understanding… Logic Pro’s Match EQ

Hello,

my name is David Jones and I am the founder and Producer for Mix Asylum a new post-production venture from the UK (http://www.mixasylum.co.uk). I’ve kindly been given permission by Sara Shirazi to write a number of guest blogs for Music2Deal and I hope you will find them useful. I am going to be talking about a range of software and techniques in future blogs, this first article being about Logic Pro’s “Match EQ” technique.

Where do I find “Match EQ?”

Match EQ is a process available in Logic Pro 9. It looks like this…

1grafik

…and is found in Logic via the following way:

2grafikFor this demonstration, I am using the “Edgy Rock Guitar 02” loop to show you the sound characteristics of Match EQ. Please take a listen to the audio link towards the bottom of the page so you can truly appreciate Match EQ:

What is “Match EQ?”

I’d first like to explore what Match EQ means to myself as a mixing engineer before a factual definition is applied.

Someone once said to me “Match EQ is for people who can’t EQ properly”. I think this is an unfair view of the process. I personally use Match EQ as a starting point on all of my mixes and would have difficulty without it. I use it as a tool to ‘sweep’ a soundsource(s) spectrum.

I do this so that I can hear what a source sounds like in extreme spectrums of EQ. When I talk about spectrum of EQ, I mean the lowest, bottom end frequency to the thinnest, high end frequency. Sometimes, I have a clear view in my minds eye of what I think a source should ‘sound’ like (whether it be a warm, low end definition, or a ‘sparkly’ high end tone) and I regularly use Match EQ to go to this idea first to see if my idea pays off. Sometimes I do get the right sound from mind to ear, but most times, Match EQ surprises and excites me with a sound I was not expecting, and it suddenly becomes a centre piece in a mix (where previously it might have been a subtle nuance).

Here is Apple’s description of Match EQ:

“Match EQ is a learning equalizer that analyzes the frequency spectrum of an audio signal such as an audio file, a channel strip input signal, or a template. The average frequency spectrum of the source file (the template) and of the current material (this can be the entire project or individual channel strips within it) is analyzed. These two spectra are then matched, creating a filter curve. This filter curve adapts the frequency response of the current material to match that of the template. Before applying the filter curve, you can modify it by boosting or cutting any number of frequencies, or by inverting the curve”.

[Apple Inc, no date].

I’ll discuss the ‘matching’ information shortly…

How do I use “Match EQ?”

The process of using Match EQ is incredibly simple, and works like this:

1. With the audio file you wish to process playing, press ‘Template Learn’

3grafik

2. The Audio file is now being processed by ‘Match EQ’

4grafik3. VERY IMPORTANT – ALWAYS stop the audio file playing, as the sound will now be altered to the deepest, lowest-end frequency and it is outputted at a very loud volume because of this. Your ears will thank you, believe me!!!!

4. With the audio file stopped playing, press ‘Match’

5grafik5. The EQ spectrum for the audio file is now outputted.

6grafik6. Manipulate the ‘Apply’ Lever to shape the sound of your source

7grafikThat really is all there is to it, now it’s up to your ears to do the hard work!

How is “Match EQ?” used to shape my mix?

Remember earlier when I mentioned about matching a sound source? If the above wasn’t already useful to your soundsources, Match EQ has a great trick that can really take your mix to the next level!

Say you’ve now got a perfect guitar shape/EQ tone that you want to use across your other guitars, but you don’t want the hassle of trying to exactly replicate the process just in case something goes wrong? No problem! Simply press ‘copy’ on your original Match EQ window, open a new Match EQ on your 2nd guitar (for example), press ‘paste’ and there you have it, an exact duplication of your settings.

You might now be saying “David, this is all well and good, but why would I want duplicates?” On guitar for example, it could be useful to form a ‘bed’ of guitar layers, and obviously having the same EQ tones would make them sound like a ‘wall’ for the mix.

Drums are also a very good use for Match EQ, sometimes I use different ‘tones’ to help shape my snare so that it has more realism of the bottom and top end of the hit. Kick drums also have more depth to them with Match EQ applied.

Basically, if you just want some consistency to a mix, look no further than Match EQ. Obviously, more processing may be needed on the signal as a whole for a full instrument mix, but it is a very useful and creative starting point that I wholeheartedly recommend.

Match EQ sound examples

Now I’ve discussed the principles of Match EQ, why don’t we have a listen to some of its sound shaping characteristics? Before that though, let me just explain how I set-up this demonstration.

I imported the original dry, unprocessed “Edgy Rock Guitar 02” into Logic Pro 9, which by itself is a bar lasting for four seconds. I made three duplicate channels spaced equally apart (the dry loop starts at 0:00 – 0:04, a deeper EQ loop starts at 0:05 – 0:08 etc) and each three duplicates have a different EQ characteristic, as shown in these screenshots:

8grafikLoop 1 is unprocessed.

9grafikA deeper form of EQ for loop 2, enhancing more of the bass frequencies    around -15dB.

10grafikLoop 3 – This EQ setting has more of an even setting across the frequency spectrum, which means not one particular frequency band is prominent in the sound.

11grafikLoop 4 – The high frequencies of the guitar are now more prominent, giving the tone a ‘bright’ type of sound.

Each sample lasts for 0:04 seconds each, but I have duplicated these tracks three times, meaning the total playing time of the audio file is 0:49 seconds.

Please take a listen to the following demonstration of what Match EQ can do for your tracks!

https://soundcloud.com/techniques-mixasylum/match-eq-demonstration

The final word

I hope I’ve shown through the audio example above how much scope you can achieve on your soundsource through using Match EQ. In my eyes, it gives a user much more chance to experiment within the wider sound spectrum without necessarily altering the sound to cater for this at the recording stage, allowing your dry files to be just that – original files which can be further enriched at the mixing stage.

The sound examples are obviously taken from the extremes of the stereo spectrum for this example; the main focus for Match EQ is personal experimentation, there is no right or wrong way to EQ a particular sound, just let your imagination loose and see where it goes!

If you want to discuss anything about this blog, please feel free to get in touch with me via email at: techniques-mixasylum@hotmail.co.uk or send a message through my facebook page at http://www.facebook.com/mixasylum

Any feedback is appreciated, good or bad, or even if you’ve got personal tips on how you use Match EQ, I’d love to hear from you.

Also remember to check out my soundcloud for future demonstrations of production techniques:

https://soundcloud.com/techniques-mixasylum

Thanks, look out for my next blog!

David Jones

http://www.mixasylum.co.uk

English · Tips

7 Steps To Having A Great Album/CD Release Party

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Article by Allen Johnston

Within the past few weeks I have been invited to several Album / CD Release parties and a recurring theme is happening.  The artists and their management companies are getting it ALL WRONG.

Here are a few rules to make your CD Release party effective and profitable.

Check Your Invitation List

If you are inviting your relatives, friends and fans you are NOT having a CD Release party.  The primary reasoning behind a CD Release event is to get as much press, media, radio, TV and online media writers to review and promote your music.  Anything else is self-defeating and a waste of time, energy and money.

Advance Preparation is critical

Determine the place where you will be having your event, scout the location, setup prior to your event and check sound, lights, seating and acoustics.
Know which area you will be preforming in and where you will greet your guests for one on one autograph and photos.

Choose your team wisely, they will represent you

The team that you have should be able to make your event easy and comfortable for you or your artist.  Have enough qualified people around so that your guests feel pampered and their minds are solely on the music.  VIP guests should be escorted into the event, directly to their table, where they can have the option of seating or mingling with other guests.

Keep solid publicity

Having a person send out an email blast without being able to get you phone interviews, video interviews, print reviews of your project and online blog interviews is NOT having a publicist. Hire a publicist who can develop your guest list and make sure that you have a quality follow up after the event.  A publicist should be able to write the documents, press releases, informational sheets and in some cased the reviews of your cd.  This same person needs the ability to contact and invite music reviewers, bloggers, radio & television executives, announcers, DJ’s, print media, videographers, and photographers.   After the event your publicist becomes extremely important for you want the world to know about your project.  Make sure that you have copies of any and all footage taken at your event, any interviews recorded and tons of photos.

Be Personal

Take the time to speak to EVERYONE who has come out to be a part of your release party.   They took the time to visit you and listen to your music, YOU take the time to be one on one and place a positive face to your music.  The worst thing you can do is to be a DIVA and not speak friendly to everyone; these are the people that will talk blog, write, review and ultimately play your music to the public.  Piss one of them off and you may not be able to reach any of them again.

Your Presentation is Crucial

Practice your performance in front of mirrors before you get on a stage telling the world how great you are.  Know what you look like holding a microphone, how to move and address your audience, even if you can’t sing well.  Engage your audience and make them a part of your show, happy people make for happy cd reviews.

 Don’t sell your CD at your release party

You have invited press and media and then you tell them that they can buy your cd? That really means that you hold them in contempt and they are no longer interested in you or your project.  Every person that has taken the time to come to your release party should have a complete package on you when they leave, which includes bio, photo, CD and a personalized thank you card.

Reaching the largest audience with a positive message that increase your revenue is the ultimate final result of a GREAT CD RELEASE PARTY.

 

English · Tips

6 Guerilla Marketing Tips For Your Band

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Especially when you have a small budget, Guerilla Marketing can be the right way for you to promote your band. It is a marketing tactic which is famous for surprises and unconventional interactions. The following tips will show you that you don’t always need wide-spread media campaigns in order to promote your music.

1.   Stamping Dollar Bills
Go and get a personalized stamp with the link to your band’s homepage. You can also add a cheeky slogan like “This is all you have to pay for a night full of fun” (for example if your concert tickets cost 20$) and put the stamp on every 20$ bill that falls into your hands. A personalized stamp will cost you about 15$.

2.   Temporary Tattoos

There are temporary tattoos that only last up to 1 or 2 days. So why not do something crazy and get a ‘tattoo’ of your band’s name and the link to your website on your arm, your leg …or even your forehead? With your new look, you can go to a concert for example or almost anywhere where you can meet people who are interested in music.

3.   Surprise Concert

Why don’t you give a surprise concert in the city-center or at any other place that’s crowded? Distributing flyers and CD’s will help people remembering who you are. Don’t forget to mention where your next gig takes place so people can come and see you again.

4.   Business Cards and Flyers

Go to your local library or bookstore and search for books about music or band biographies. Put one of your flyers or business cards in each and every book. This is a very cheap and effective way to reach your potential fans.

5.   Disco Time
Do you still have the stamp you used for stamping the 20$ bills? Good, because you will need it again! Many clubs use stamps to mark the people who already paid admission. So why shouldn’t it be your stamp that is used? Go and ask the organizer of the event if he would agree to use your stamp for one night. People will remember the link to your website even on the next day! ( The ink seems pretty permanent even after having a shower, doesn’t it? ;-) )

6.   CD-Store

Here is a special offer for your local CD store the owner just can’t dislike: Ask him if you can give a little concert in (or in front of) the store. He could also give away your CD’s for free or for a special price. This is a mutual benefit: Promotion for your band AND for the CD store.

What are your tips for effective Guerilla Marketing?

by Sara Shirazi