Tag: Interview

This & That

Talking with Mckaywer Sting – Music2Deal’s New Ambassador from India

Featured Music2DealLeave a comment

M2D: Tell us a bit about yourself

MkS: My name is Mckaywer Sting Salethan, professionally known by my stage name 4Staan. I am a music producer, recording artist, and mixing & mastering engineer based in Kanyakumari, India. I have been actively working in music production for over six years, creating and collaborating on independent music projects across multiple genres. My work focuses on producing emotionally engaging music while collaborating with artists and creatives from different backgrounds.

—

M2D: Why do you think your kind of music will do well internationally?

MkS: Music has the ability to connect people beyond language and cultural boundaries. I focus on creating music with strong emotional expression and modern production that can resonate with listeners globally. With digital platforms allowing independent artists to reach audiences worldwide, I believe music that carries authentic emotion and relatable themes can travel across borders and connect with diverse listeners.

—

M2D: Notable projects you have completed

MkS: One of my notable achievements is having my debut album featured on BBC Asian Radio, which helped my music reach an international audience. Another highlight was an independent release titled “Vikram – Venuma En Recipe,” which gained strong traction and went viral across YouTube and various social media platforms.

Alongside these projects, I have worked on multiple independent music productions where I handled the full creative process, including songwriting, recording, production, and mixing & mastering.

—

M2D: Upcoming projects / tours

MkS: I am currently working on new independent music releases and collaborations with artists from different creative backgrounds. My focus is on continuing to release original music, expanding collaborations, and reaching wider audiences through new projects and creative partnerships.

—

M2D: What do you think is the single largest problem faced by the music industry today?

MkS: One of the biggest challenges in the music industry today is visibility for independent artists. With a huge amount of music being released every day, it can be difficult for talented artists to reach the right audience and gain meaningful exposure.

—

M2D: How do you think it can be resolved?

MkS: I believe stronger industry networks, collaboration opportunities, and platforms that connect artists with music professionals can help address this challenge. When artists have access to supportive communities and industry connections, it becomes easier for them to showcase their work and grow their careers.

—

M2D: Your plans for next year

MkS: Over the next year, my goal is to release more original music, collaborate with artists and producers internationally, and continue developing my work as both a producer and recording artist while expanding my presence in the global music community.

—

M2D: A good word on Music2Deal

MkS: Music2Deal is a valuable platform that connects artists, producers, and music professionals from around the world. It creates opportunities for collaboration, networking, and discovering new talent, which is essential for the growth of independent artists in today’s music industry.

Links:
Mckaywer Sting on Music2Deal.com
https://www.instagram.com/4_staan/
https://www.youtube.com/@4staan

music business · Music Directory · Music2Deal.com

4 Top Music Professionals to Connect — March Spotlight

Featured maulidafadhila3d4921a475Leave a comment

From global executive to musicpreneur and publishing, this edition spotlights four Music2Deal professionals actively shaping the international music business.


Each brings deep expertise, regional insight, and a strong track record of collaboration.

Lars Deutsch – Music Producer United States

Lars Deutsch is an Emmy-winning composer, producer, and audio strategist, with a career spanning heavy metal performance, classical composition, academia, and award-winning film scoring.

Beginning his creative journey in a small German village, Lars evolved from guitarist and songwriter to earning a Master’s degree in classical composition, leading to international performances of his works and lecturing in composition and audio production. These experiences became the foundation for scoring over four hundred films and commercials that have collectively earned more than one hundred awards.

As a sought-after producer and engineer, Lars specializes in music for film, songwriting, artist development, and audio branding. His recent projects include campaigns for Starbucks, SoFi, and Postmates, along with collaborations connected to Stephen King, Keke Palmer, and James Earl Jones.

→ View profile on Music2Deal:
https://music2deal.com/us/larsdeutsch

Andy Prinz – A&R, Publisher, Producer Andy Prinz Publishing | Switzerland


Andy Prinz is a Switzerland-based producer, composer, and sound designer, with a career spanning artist performance, label leadership, publishing, and tech-driven music innovation.

Beginning his journey as an artist in the early 1990s, Andy evolved from Synthpop and Industrial into House, Techno, and Trance, later expanding into Pop and experimental genres while earning gold and platinum certifications across multiple releases. These experiences became the foundation for more than 25 years of expertise in music publishing, A&R, talent scouting, and career development, helping shape acts such as Aly & Fila and co-founding labels including Offshore Music and Livana Music.

As Founder of Andy Prinz Publishing, Andy specializes in visionary A&R, catalog strategy, global marketing, and innovative monetization models powered by emerging technologies like AI and blockchain, connecting artists, brands, and investors with the tools and partnerships needed to thrive in the evolving digital music landscape.

→ View profile on Music2Deal:
https://music2deal.com/id/WPZOxtGVju6qoMooDTntSkgMclc

Hari Seno – Music Producer Global Music Insight, Indonesia

Hari Seno is an Indonesia-based music producer and business consultant, with a focus on instrumental and cinematic music across Pop and multi-genre landscapes.

Beginning his journey as a producer driven by a passion for cinematic sound, Hari expanded his expertise in 2017 through a scholarship to study the Music Industry at the University of Liverpool. These experiences became the foundation for bridging creativity and strategy, combining music production with industry insight to support independent artists navigating today’s global market.

As Founder of Global Music Insight, Hari specializes in music marketing consulting, artist development, and strategic guidance for independent musicians. Through his work as Hariseno on digital platforms, he continues to create instrumental-driven projects while empowering artists and brands with practical industry knowledge and global perspective.

→ View profile on Music2Deal:
https://music2deal.com/sea/s0Q4CL_32buWlzw9Aziqh16uC2s


Christian Meyer-Pedersen –Songwriter adMeyerMusic, Germany

Christian Meyer-Pedersen, professionally known as adMeyer, is a Hamburg-based songwriter, lyricist, composer, and vocalist, with a career spanning R&B, Soul, Rock, and genre-blending contemporary music.

Beginning his songwriting journey in 1985, Christian developed a distinctive style rooted in rhythmic bass lines and memorable hook-driven melodies. These foundations shaped a diverse catalog influenced by R&B, Soul, Rock, EDM, Country, Jazz, and Funk—crafted to be adaptable across genres and tailored to suit both male and female voices.

As the creative force behind adMeyerMusic, he specializes in delivering unique, catchy, and collaboration-ready song ideas designed for professional production and publishing. His work focuses on providing strong musical concepts that can be further developed by artists, producers, and industry partners seeking versatile and commercially adaptable material.

→ View profile on Music2Deal:
https://music2deal.com/de/adMeyerMusic

➡️ Want to grow your network and be featured?
Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world.
Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities.
You could be next in our spotlight.

music business · Music Directory · Music2Deal.com

4 Top Music Professionals to Connect — February Spotlight

Featured maulidafadhila3d4921a475Leave a comment

From global executive to musicpreneur and publishing, this edition spotlights four Music2Deal professionals actively shaping the international music business.
Each brings deep expertise, regional insight, and a strong track record of collaboration.

Arron Gonzales – Global Executive & CMO World Movement Enterprise| United States

Arron Gonzales is a Global Executive and Chief Marketing Officer of World Movement Enterprise, with a career spanning street-level promotion, military service, and executive leadership.

Beginning his professional journey in the 1990s Sacramento street-team marketing scene, Arron later served as a U.S. Air Force veteran, where he developed expertise in large-scale logistics and operational strategy. These skills became the foundation for building and scaling national sales and distribution networks across multiple industries.

As Founder of Marketing Opedia and CMO of Streetbuzzz and World Movement Enterprise, Arron specializes in disrupting traditional advertising models. He is the creator of the “Unbelievable Math” media strategy, delivering high-volume Connected TV exposure across platforms such as Roku, Amazon Fire TV, and gaming consoles through data-verified distribution.

→ View profile on Music2Deal:
Business profile of Arron Gonzales

Xavier Collin – Publisher, Manager, Producer WTPL Music | France

Xavier Collin is a music publisher and executive with over three decades of experience across publishing, production, distribution, and artist services.

Active in the music industry since 1991, Xavier operates as a publisher, record label owner, music producer, manager, booking agent, concert promoter, and A&R. His work spans a wide range of genres, including Pop, Rock, Hip-Hop, Electronic, Jazz, World, Folk, Soundtrack, and Experimental music, reflecting a broad and adaptable catalog strategy.

Through his company, Xavier provides a one-stop solution for music rights and exploitation, managing a catalog of more than 8,000 tracks across all styles. The company specializes in publishing administration, sub-publishing, and rights management, supporting creators and rights holders at both national and international levels.

→ View profile on Music2Deal:
https://music2deal.com/fr/Bill

Frank Otto – Musicpreneur, CHAMPIONSOUND, Germany

Frank Otto is a music executive, label founder, and marketing professional with a career spanning artist development, international label operations, and music marketing.

Active as a musician from an early age and still creatively involved today, Frank transitioned from performance into artist management, working in London with Simon Napier-Bell, followed by record company roles at Kickin Records. He later founded his own record label in Berlin, combining creative vision with business strategy.

In 1992, Frank founded CHAMPIONSOUND after serving as Director of International Exploitation at the influential London label Kickin Records. The label emerged during a formative period for electronic and club culture, bridging the rise of breakbeat in London with the evolution of techno and electronic scenes in post-reunification Berlin.

→ View profile on Music2Deal:
https://music2deal.com/de/championsound

Vumani Ngema – Distribution, Publishing, Administration, South Africa

Vumani Ngema is an entertainment business executive specializing in music and film distribution, publishing, and digital services.

Operating across music, film, television, radio, sports, and literature, Vumani works at the intersection of creative content and commercial exploitation, positioning entertainment as an integrated business ecosystem. His primary genre focus is House music, with additional activity across Dance Electronic, Hip-Hop, Pop, R&B, Gospel, and Alternative genres.

Through his company, Vumani has collaborated with prominent artists including Ntencane, DJ Maphorisa, Kabza De Small, Sanele Mkhize, and Static Que. The company has also partnered with leading industry organizations and platforms such as Sony, Africori, The Orchard, MTN, CCA, and Electromode.

→ View profile on Music2Deal:
https://music2deal.com/za/gCnlbZgUqtt2xstXKZCxrD3DSmA

➡️ Want to grow your network and be featured?
Join Music2Deal — the exclusive business network with 18,000+ proven music professionals from around the world.
Whether you’re an artist, label, publisher, producer, or manager — create your profile, share your music offers, and discover new opportunities.
You could be next in our spotlight.