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Interviews · music business · music industry · music industry interview · Music2Deal.com

Did you miss Music2Deal’s video chat with Allen Johnson – THE MUSIC SPECIALIST?

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For anyone who missed our video chat with Allen Johnston:

Allen is a well-known music industry consultant in the USA. Peter Fosso, Music2Deal US representative and founder of Global Music Project, talked with Allen about the advice he offers his clients on an international level. They also discussed changes in the music industry and the next challenges for the future. Important information for anyone in the music industry.

Watch the talk here:

You can contact Allen Johnston via his Music2Deal profile or via his homepage.

MIDEM 2018 Impressions
music business · music industry

MIDEM 2018 Impressions

Music2Deal1 Comment

MIDEM took place from June 5th-8th, where Peter Fosso (Music2Deal USA), Paul Iannuzzelli (Music2Deal Australia) and I, joined this great event. Although the weather was not as good as last year, MIDEM was again really worth attending.

I know many people who complained about the date in summer but I prefer the June date than the date at the end of January as MIDEM used to be for many years. It´s definitely better and more relaxed to talk with people at the MIDEM beach, outside at Café Roma or at one of the Balconies of the Palais with a nice view at the harbour. I remember those MIDEM days when I went into the Palais Floor 0 and spent all day long in a typical exhibition hall with all those booths and no natural light…that was awful. MIDEM is now much better in the summertime. And yes, though there are still fewer in attendance during the summer, my impression from a lot of people is that the quality of the meetings is better. More relaxed and more focus to make business happen.

One highlight was, of course, the VIP MIDEM Networking event by Music2Deal presents and its wonderful ambassador, Allen Johnston. This year nearly 40 interesting music professionals attended this event and I personally know that a lot of good connections were made and I am sure that they will lead to good business relationships.

This year I had more than 50 meetings. Last year, the interest about Music2Deal was really good and this year it was even better. People seem to realise more and more that LinkedIn & Co may be a good contact database but has nothing to do with the music business and that will they need something that will keep them up-to-date about their music opportunities and with the many people they meet at MIDEM or other events. Staying in contact about music opportunities is so important for making deals.

 

Enjoy the pictures

Mario Christiani
Founder CEO – Music2Deal

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midem 2018 entranceMIDEM entrance

 

midem 2018 inside palais 2Inside the Palais

 

midem 2018 inside palais 1… again inside the Palais

 

midem 2018 inside palais 3
The Brazilian stand

 

SA standRenneth Tshisikule (IMEXSA) in a talk with me at the South African stand

 

midem 2018 beach at dayMIDEM beach at the day

 

midem beach logo

 

midem beach show1Concert at the MIDEM beach at night

 

midem beach show2

 

midem beach nightVIP section of the MIDEM beach

 

midem network dinnerMIDEM networking dinner presented by Allen Johnston and Music2Deal with 40 very interesting music professionals

 

miderm bad wheater palaisBad weather :-(

 

miderm bad wheater view from the palaisView from the Palais…..  but still bad weather :-(

 

midem party with peter fossoOne of the MIDEM private parties with our US representative Peter Fosso (right in the picture)

 

Allen johnston show caseDaily great showcases at the Cotton Club managed by our fantastic Ambassador Allen Johnston

 

 

 

 

 

 

English

What Happened To Midem? – “Things aren’t what they used to be”

Music2Deal2 Comments

Virtual Conferences for the world’s largest music market Midem was unusually quiet. I remember the organized madness that Midem once shared. The LIVE performers scheduled hourly at selected spots within the exhibition hall, the continuous playing of music at a multitude of visitor stands. The Midem sponsored nightly concerts at multiple hotel ballrooms, parties held by different governments just to showcase their best music and musicians. Gone are the days of leaving one fabulous concert, just to walk next door or down the block to another. I miss the abundance of free music given out to attendees just so they may eventually listen, talk about and ultimately purchase quantities for sale in their respective markets.

The experience of discovery is lacking while digital media is supposed to bring the industry closer. Things aren’t what they used to be. Executives at this year’s Midem conference have come up with a unique usage of today’s technology. VIRTUAL CONFERENCING Oh, you say it’s not a NEW idea, well imagine this scenario. You register for the conference online, paying your registration fee digitally. You then troll the online database of the conference attendees and schedule your appointment for a private online meeting time. At your designated time you connect visually and have a one on one meeting digitally with the person you have chosen. During the meeting you share music or video file that be saved or seen and you get immediate feedback.

What I heard during Midem were facts and figures, “My song has 600,000 YouTube views, My Sound cloud has been downloaded 800,000 times, I now have over a million followers on Twitter. What I didn’t hear was the music itself. Sure a few people had MP3 players, jump drives, iPhone with a cloud file, one meeting I took from the UK even had a portable CD player with ear buds. Yet this was the exception NOT the norm. The numbers game was what ruled this conference. Most companies were interested in having 5,000,000 songs on file where anyone could research for the song they wanted or needed. I’m predicting that there will be a change in how the Business of Music selling works very soon. Most people are lazy yet want instant gratification while the successful industry executive works daily in developing lasting relationships and NOT online hype. The day of the Song Plugger is fast approaching, the need for personalize service for publishers, writers, musicians and labels is mandatory.

 

Will this happen virtually? Only time will tell…

by Allen Johnston