This & That




Midem today announces the 11 finalists in the Midem Artist Accelerator (MAA), the only international career booster for emerging musical talent. Midem, the global music industry event, takes place in Cannes, France, from 6-9 June 2017.

Now in its third year, the MAA is enjoying growing success, with more than 600 submissions representing some 67 nationalities. Chosen by the MAA Artistic Committee, the 11 finalists will perform live on the Midem by Night main stage set up on the beach of the Majestic Palace and will benefit from a 360-degree development programme during the tradeshow. The artists will also compete in a Midem online community vote, where the winners will play at Midem’s Opening Party on Tuesday 6 June.

Global superstar Wyclef Jean as well as Latin superstar Daddy Yankee are the 2017 Ambassadors of the MAA. Both will hold exclusive conversations with the finalists, during which they will set out their vision of musical success and share their expertise.

“I’m excited about the MAA programme because I have spent my entire career producing, writing for, and collaborating with amazing young artists. The youth are the future. It’s a blessing to help mould the musicians of tomorrow,” said Jean.

“I’m thrilled to be at Midem for the first time and honoured to be invited as MAA Ambassador and member of the 2017 Artistic Committee. I’m ready to share my knowledge of more than 20 years in the music business with the Midem audience and these rising stars,” said Daddy Yankee.

To mark the release of his seventh studio album “Carnival lll,” (June 23, Heads Music), Wyclef Jean, leader of the iconic hip-hop group the Fugees, will also perform on Wednesday 7 June on the Midem by Night main stage.

The 11 finalists come from all over the world and are: ACID ARAB (France), electronic arab; ADIAN COKER (UK), R’n’B/hip-hop/urban; BE CHARLOTTE (UK), pop; GEOFFROY (Canada), electronic pop; IRIS GOLD (Denmark), R’n’B/hip-hop/urban; KIDDY SMILE (France), electronic dance music; M.ANIFEST (Ghana), R’n’B/hip-hop/urban; PRATEEK KUHAD (India), pop; SHAKKA (UK), R’n’B/hip-hop/urban; RENDEZ-VOUS (France), rock/alternative; and XXX (South Korea), R’n’B/hip-hop/urban.

Discover all the finalists and vote for your favourite artist HERE

All finalists will perform live during the exciting Midem by Night concerts held over three evenings, and will benefit from a tailored programme during the tradeshow, including coaching sessions and unique networking opportunities.

The artists will also receive exclusive mentoring sessions with the industry experts making up the MAA Artistic Committee, which includes: Christian Bernhardt, Agent at United Talent Agency (USA); Willy Ehmann, SVP Domestic GSA of Sony Music Entertainment (Germany); Rob Hallett, Founder of Robomagic (UK); Christopher Kaskie, President of Pitchfork (USA); Yoon-Young Kong (Dalse), Founder and Executive Producer of Zandari Culture Company (South Korea); Patrik Larsson, A&R and Label Manager at Playground Music Scandinavia (Sweden); Laurence Muller, Founder and Managing Director of Snoot (France); Devraj Sanyal, MD and CEO at Universal Music South Asia (India); and Renneth Tshisikule, Founder and Director of The Independent Music Exporters (South Africa).

The finalists will also benefit from a pool of experts to assist them during their career journey at Midem. Among the mentoring services offered, the International Association of Entertainment Lawyers will deliver free legal consulting, while Metropolis lead studio engineer Liam Nolan, a twotime Grammy winner for Record Of The Year (“Hello” by Adele) and Album Of The Year (“25” by Adele), will run a session on musical production. In addition to the finalists enjoying privileged access to the Global Sync and Brands Summit, Rupert Hollier, Creative Director of Metropolis, Europe’s leading independent professional recording studio, will conduct a dedicated workshop around music sync and placements. And the Midem Artist Accelerator “Coup de Coeur” will win the chance to master an album at Metropolis’s production facility based in London.

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