From global executive to musicpreneur and publishing, this edition spotlights four Music2Deal professionals actively shaping the international music business.
Each brings deep expertise, regional insight, and a strong track record of collaboration.
Lars Deutsch – Music Producer United States
Lars Deutsch is an Emmy-winning composer, producer, and audio strategist, with a career spanning heavy metal performance, classical composition, academia, and award-winning film scoring.
Beginning his creative journey in a small German village, Lars evolved from guitarist and songwriter to earning a Master’s degree in classical composition, leading to international performances of his works and lecturing in composition and audio production. These experiences became the foundation for scoring over four hundred films and commercials that have collectively earned more than one hundred awards.
As a sought-after producer and engineer, Lars specializes in music for film, songwriting, artist development, and audio branding. His recent projects include campaigns for Starbucks, SoFi, and Postmates, along with collaborations connected to Stephen King, Keke Palmer, and James Earl Jones.
→ View profile on Music2Deal:
https://music2deal.com/us/larsdeutsch
Andy Prinz – A&R, Publisher, Producer Andy Prinz Publishing | Switzerland
Andy Prinz is a Switzerland-based producer, composer, and sound designer, with a career spanning artist performance, label leadership, publishing, and tech-driven music innovation.
Beginning his journey as an artist in the early 1990s, Andy evolved from Synthpop and Industrial into House, Techno, and Trance, later expanding into Pop and experimental genres while earning gold and platinum certifications across multiple releases. These experiences became the foundation for more than 25 years of expertise in music publishing, A&R, talent scouting, and career development, helping shape acts such as Aly & Fila and co-founding labels including Offshore Music and Livana Music.
As Founder of Andy Prinz Publishing, Andy specializes in visionary A&R, catalog strategy, global marketing, and innovative monetization models powered by emerging technologies like AI and blockchain, connecting artists, brands, and investors with the tools and partnerships needed to thrive in the evolving digital music landscape.
→ View profile on Music2Deal:
https://music2deal.com/id/WPZOxtGVju6qoMooDTntSkgMclc
Hari Seno – Music Producer Global Music Insight, Indonesia
Hari Seno is an Indonesia-based music producer and business consultant, with a focus on instrumental and cinematic music across Pop and multi-genre landscapes.
Beginning his journey as a producer driven by a passion for cinematic sound, Hari expanded his expertise in 2017 through a scholarship to study the Music Industry at the University of Liverpool. These experiences became the foundation for bridging creativity and strategy, combining music production with industry insight to support independent artists navigating today’s global market.
As Founder of Global Music Insight, Hari specializes in music marketing consulting, artist development, and strategic guidance for independent musicians. Through his work as Hariseno on digital platforms, he continues to create instrumental-driven projects while empowering artists and brands with practical industry knowledge and global perspective.
→ View profile on Music2Deal:
https://music2deal.com/sea/s0Q4CL_32buWlzw9Aziqh16uC2s
Christian Meyer-Pedersen –Songwriter adMeyerMusic, Germany
Christian Meyer-Pedersen, professionally known as adMeyer, is a Hamburg-based songwriter, lyricist, composer, and vocalist, with a career spanning R&B, Soul, Rock, and genre-blending contemporary music.
Beginning his songwriting journey in 1985, Christian developed a distinctive style rooted in rhythmic bass lines and memorable hook-driven melodies. These foundations shaped a diverse catalog influenced by R&B, Soul, Rock, EDM, Country, Jazz, and Funk—crafted to be adaptable across genres and tailored to suit both male and female voices.
As the creative force behind adMeyerMusic, he specializes in delivering unique, catchy, and collaboration-ready song ideas designed for professional production and publishing. His work focuses on providing strong musical concepts that can be further developed by artists, producers, and industry partners seeking versatile and commercially adaptable material.
→ View profile on Music2Deal:
https://music2deal.com/de/adMeyerMusic
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