The quote above sums this latest Post i have written.

Does it really matter if a track is classed as underground or commercial?

After trailing through various sites and forums and other various forms of social media i have seen people actually being bullied over the net for their taste in music, because they like a commercial record, or they are not underground enough and their sets contain the likes of Martin Garrix, Avicii, Don Diablo and so forth.

I find this attitude in music absolutely ridiculous. Its narrow minded, one dimensional way of thinking and it totally annoys me. The whole underground vs commercial debate is totally stupid and not needed in the world of music. It does not make a DJ instantly cooler because he has got the latest releases by a producer who is underground. It does not make the listener or the clubber any cooler because…

Pandora today announced that it was acquiring the assets of now failed subscription service Rdio.  While the whispers about Rdio’s future had been building for some time, the deal is more interesting for what it says about Pandora’s plans than what it says about the state of the subscription business.

Rdio Battled Bravely And Set Innovation Standards But Fell Short

For what Rdio lacked in subscriber numbers it made up for in innovation.  It continually set product and feature precedents that Spotify and others subsequently aped, and its $75 million dollar ad inventory deal with US radio giant Cumulus sets a business model blueprint that other streaming services will follow. But for all its efforts and extensive marketing efforts Rdio was simply not able to get to the same sort of level as Spotify’s 2nd tier competitors, let alone to seriously challenge Spotify itself.  The music subscription business is not…