In around three weeks, the new Music2Deal should go online. Before that happens, I want to share a bit of the story behind it.
Back in 2006, Music2Deal was still in beta mode. But the real story started much earlier.
The background of Music2Deal was Musikplaza.de, a German website I started in 1997. Musikplaza was the roof under which several independent music websites could be found: Talentweb for artists, Songshop.net for song plugging, Vocals Online for singers, and Talentstore for paid downloads.
Especially for talents, it was also not yet the right time to sell music via Talentstore, which was based on the service and technology of Music on Demand, a daughter company of Deutsche Telekom. At that time, modem connections were still very slow, so even good ideas could come too early.
Before the 2000 crash, I got competitors like Besonic, Peoplesound or Virtual Volume. They had funding. Today they are all gone.
After the crash, I restarted the business, founded Music2Deal e.k., and continued to build what later became Music2Deal.
So this old flyer is not only a memory for me. It is one step in a very long journey.
About the author:
Mario Christiani is the Founder-CEO of Music2Deal.
MkS: My name is Mckaywer Sting Salethan, professionally known by my stage name 4Staan. I am a music producer, recording artist, and mixing & mastering engineer based in Kanyakumari, India. I have been actively working in music production for over six years, creating and collaborating on independent music projects across multiple genres. My work focuses on producing emotionally engaging music while collaborating with artists and creatives from different backgrounds.
—
M2D: Why do you think your kind of music will do well internationally?
MkS: Music has the ability to connect people beyond language and cultural boundaries. I focus on creating music with strong emotional expression and modern production that can resonate with listeners globally. With digital platforms allowing independent artists to reach audiences worldwide, I believe music that carries authentic emotion and relatable themes can travel across borders and connect with diverse listeners.
—
M2D: Notable projects you have completed
MkS: One of my notable achievements is having my debut album featured on BBC Asian Radio, which helped my music reach an international audience. Another highlight was an independent release titled “Vikram – Venuma En Recipe,” which gained strong traction and went viral across YouTube and various social media platforms.
Alongside these projects, I have worked on multiple independent music productions where I handled the full creative process, including songwriting, recording, production, and mixing & mastering.
—
M2D: Upcoming projects / tours
MkS: I am currently working on new independent music releases and collaborations with artists from different creative backgrounds. My focus is on continuing to release original music, expanding collaborations, and reaching wider audiences through new projects and creative partnerships.
—
M2D: What do you think is the single largest problem faced by the music industry today?
MkS: One of the biggest challenges in the music industry today is visibility for independent artists. With a huge amount of music being released every day, it can be difficult for talented artists to reach the right audience and gain meaningful exposure.
—
M2D: How do you think it can be resolved?
MkS: I believe stronger industry networks, collaboration opportunities, and platforms that connect artists with music professionals can help address this challenge. When artists have access to supportive communities and industry connections, it becomes easier for them to showcase their work and grow their careers.
—
M2D: Your plans for next year
MkS: Over the next year, my goal is to release more original music, collaborate with artists and producers internationally, and continue developing my work as both a producer and recording artist while expanding my presence in the global music community.
—
M2D: A good word on Music2Deal
MkS: Music2Deal is a valuable platform that connects artists, producers, and music professionals from around the world. It creates opportunities for collaboration, networking, and discovering new talent, which is essential for the growth of independent artists in today’s music industry.
Pitch Now: Four current Needs you can reply to — TV/film songs, hard rock, collabs, and catalog/label sales. Offer directly via the Needs below.
Spaghetti Music Publishing — Licensing Opportunities (Australia)
Spaghetti Music Publishing is seeking select artists and songwriters interested in developing international-standard recordings suitable for film, TV, documentary and commercial licensing. We operate on a producer-led recording model, pairing artists with experienced session musicians and arrangement direction to create broadcast-ready masters with clear commercial intent.
This opportunity suits artists who already have strong material, are performance-ready, want to hear their music realised at a truly professional level, and understand recording as a commercial asset, not a demo. This is not an unpaid collaboration or entry-level submission. Projects are undertaken as commissioned or artist-funded productions, with clear publishing and licensing pathways. Ideal for artists asking: “How would my music sound with a top-tier professional band and producer behind me?” Serious enquiries only.
Ninenote Music is a new boutique recording label based in Jakarta, launched on October 18, 2025, with the mission to become an international independent label. Genre: Pop. Business: Record Label. They are looking for artists, songwriters and producers from the United States, Japan, Sweden, Malaysia, Indonesia and the United Kingdom as they expand globally. Please send your demo.
Lavina Music Holding / Polina Klim — Publishing & Direct Distribution (Ukraine)
Publishing house seeking high-quality music from artists, authors, and copyright holders. Lavina Music is the first label in Ukraine and among the first in the CIS with direct distribution partnerships (YouTube/YouTube Music, Apple Music/iTunes, Spotify, Deezer, etc.). They offer fast, direct publishing without intermediaries, ongoing content monitoring/support, and resolve copyright conflicts to improve royalty collection; they also create artwork for audio/video and develop products using proprietary tech and AI. Open to productive, long-term collaboration.
Volkan Gücer / MUZIKAL PRODUCTIONS & ENTERTAINMENT — Hip-Hop/Rap Solo Artist (Germany)
MUZIKAL PRODUCTIONS & ENTERTAINMENT (Cologne) is led by composer/producer Volkan Gücer, offering in-house music recording and music-video production. The team works in a professional studio environment in Germany and collaborates with large film studios in Sofia for video shoots. Gücer’s background spans extensive film/TV scoring and label/publishing activity, giving projects a full production pipeline from track creation to release-ready deliverables. For this project, they’re seeking a hip-hop/rap solo artist with significant listeners for a single/duet collaboration.
Open the Need and review notes on genre, format, and deliverables.
Send a focused pitch: summarize your (Music) Offer in 2–3 lines (who you are, what you offer, why it fits).
Use the site tools to offer directly from the Need.
Note: You must be logged in to Music2Deal to contact members or submit.
Not on Music2Deal yet?
To respond to these Needs, you’ll need an account. Create a free profile to offer directly from each Need. Join now: Music2Deal — the business network for 18,000+ proven music professionals worldwide. Whether you’re an artist, label, publisher, manager, or producer—Music2Deal helps you connect, promote, and discover real opportunities.
The Music2Deal Blog 