allen johnston – The Music2Deal Blog

MIDEM took place from June 5th-8th, where Peter Fosso (Music2Deal USA), Paul Iannuzzelli (Music2Deal Australia) and I, joined this great event. Although the weather was not as good as last year, MIDEM was again really worth attending.

I know many people who complained about the date in summer but I prefer the June date than the date at the end of January as MIDEM used to be for many years. It´s definitely better and more relaxed to talk with people at the MIDEM beach, outside at Café Roma or at one of the Balconies of the Palais with a nice view at the harbour. I remember those MIDEM days when I went into the Palais Floor 0 and spent all day long in a typical exhibition hall with all those booths and no natural light…that was awful. MIDEM is now much better in the summertime. And yes, though there are still fewer in attendance during the summer, my impression from a lot of people is that the quality of the meetings is better. More relaxed and more focus to make business happen.

One highlight was, of course, the VIP MIDEM Networking event by Music2Deal presents and its wonderful ambassador, Allen Johnston. This year nearly 40 interesting music professionals attended this event and I personally know that a lot of good connections were made and I am sure that they will lead to good business relationships.

This year I had more than 50 meetings. Last year, the interest about Music2Deal was really good and this year it was even better. People seem to realise more and more that LinkedIn & Co may be a good contact database but has nothing to do with the music business and that will they need something that will keep them up-to-date about their music opportunities and with the many people they meet at MIDEM or other events. Staying in contact about music opportunities is so important for making deals.

Enjoy the pictures

Mario Christiani
Founder CEO – Music2Deal

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MIDEM entrance