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Interview with Sylvia Bell – Artist Manager (Lenny Kravitz, Rolling Stones, George Michael)


Tell us a bit about yourself?

I started my career with working in Press and Promotion at Warner Music and Sony. After that I was given the great chance to set up Virgin Hamburg in the 80’s and ran it for 11 years. I emigrated to New Zealand where I lived and work in the music and film industry for 15 years. I have been working in the industry for more than 20 years now looking after artists such as Lenny Kravitz, The Rolling Stones, George Michael, Iggy Pop, Janet Jackson, Genesis, Simple Minds and many more. I was in charge of artist promotion as well as PR for the individual artists upon their trips to Hamburg. After leaving the German music industry behind I set up my own music management company mentoring and helping young bands with a kick start.

Have you licensed your music / signed your artists internationally? Which country do you think is the best to license music to? Why?

Since my return from overseas the music industry has changed and it has become harder to sign bands. I think it depends on language and/or genre what bands have to offer so pointing out a particular country is hard to do. My preference though has always been the UK and Germany simply because they are both very professional and down to earth in their approach to music and artists.

If you were to partner with someone to license his music / sign up his artists for your region, what sort of music are you looking out for? Why?

Pop, Rock, R&B. It is the music I most understand about.

Notable projects you have completed

Setting up Virgin Records in Hamburg, working with major artists in New Zealand and set them up ready to go.

Your artists are….

Sonicfleet (Sweden), Candy Robbers (Belgium), Johnny Hates Jazz (UK)

Upcoming projects / tours?

Releasing album and prepare live shows in Europe

What do you think is the single largest problem faced by the music industry today? How do you think it can be resolved?

Downloading music for free and not paying the artist enough money for synching/downloading. I find it hard to cope with the attitude of some companies who – in my eyes – do not respect the hard work of every single artist. I don’t think that there is an easy solution on hand now as long as companies paying pennies to artists will carry on doing so.

Your plans for 2015?

Setting up my bands for live shows and finding partners to help.

A good word on

A very good service to connect musicians and professionals on one platform.

Why The Next Few Months Of Apple Music Will Throw Up A Few Surprises

Originally posted on Music Industry Blog:

Finally Apple is in the streaming game. Other than to say that it looks like Apple has made a big first step towards making streaming ‘ready for primetime’ and to becoming a music platform I’m not going to add to the list of reviews and first impressions, there are plenty of good one’s like Walt Mossberg’s.   Instead I’m going to run through a few of the likely milestones and unintended consequences that we could see over the coming months.

Expect Impressive Numbers Real Soon

As we revealed on our MIDiA Research report on Apple Music back in March 28% of iOS users stated they were likely to pay for the service. Among downloaders the rate is 39% and for existing subscribers that rate rises to 62%. Consumer surveys of course always over-report so we shouldn’t expect those rates of paid adoption but the relative values are interesting nonetheless. Given…

View original 584 more words


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