Skip to content – What Can The Music Video Distribution Platform Do For You?

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What is MUZU.TV and how has it come into existence?

MUZU TV ( is a fully licenced music video distribution platform. We enable Labels, Artists and content producers to create a channel and promote and monetise their videos across the MUZU multi platform network. MUZU’s network covers 22 territories of North America, Central Europe, Latin America and Australasia on desktop, mobile, smart TV and Xbox.

MUZU TV was founded back in 2007 on the back of the issues that Youtube unearthed with copyright. the vision was to support all copyright holders to provide them with a platform and video players to protect their rights and earn revenue from video views, which at the time Youtube was not doing. In 2014 we have over 200,000 licenced video clips being watched by over 11m users and we work with the Major and Indie labels to deliver activity for both new releases and their video archives.

For Music Fans MUZU is a place to watch music videos, build playlists and share content with your friends across the web. By registering you can access your channel and playlists on your PC, Mobile phone, tablet, Smart TV and X Box console. You can sign up to our newsletter to be sent weekly updates on new music and artist promotions as well as follow us on Facebook and Twitter to get daily updates. MUZU is just music and entertainment video focussed where as sites like Youtube have everything and you dont get a ‘pure’ music experience.

How does it work?

Content owners just need to set up a channel on MUZU to get started and upload their videos

Once the content is live they can share it themselves through artist websites and social media pages and contact MUZU for submission for editorial to be featured in New Releases, Our Picks and Iconic features. By uploading videos the content is also automatically distributed through the MUZU network so it is searchable on our parnter websites like Last.FM, Metacafe and NME and our Smart TV and Xbox apps.

MUZU is a premium ad funded business model so content owners earn 50% of the net ad revenue generated from video views wherever the video is watched. Our business model is syndication so premium ads travel with the content.

Our ethos is to work with artists and labels to drive reach and scale around key impact dates for releases and tours and we have a number of promotions that we offer to help promote content: from video premieres, to artist interviews, featured playlists and competitions. By working together to share this activity you drive fan engagement, music discovery and video views which will turn into ad revenue

For Music Fans we recently relaunched our site with new playlist making tools. DJ Mode allows you to continously watch music videos while browsing for more content to put in your playlist. There is also a great recommendations engine working to provide users with music discovery with an auto populate feature. Fans can also enjoy the promotions we set up with labels for new music and competitions.

What are the benefits of using MUZU?

MUZU benefits in many ways: it protects copyright and monetises content; we automatically distribute your content to a network of sites; We enable activity as we want to share new music with our users through our editorial voice that supports established and emerging artists. Labels are able to promote their artists within a music community and share their videos using MUZU players across their networks.

How can it help people who are a part of the music industry, for instance artists and bands?

MUZU is an independent video network. We work with labels to offer additional reach and monetisation to their video content outside of Most views to Youtube powered videos happen on Youtube via Organic search through Google or as recommendations in the platform. If labels want to get artists featured on the Youtube homepage they need to buy advertising campaigns. They may also find that monetisation off Youtube does not provide premium rates when they share their content across social media

MUZU helps labels and Artists by giving them a music community to promote their content to. It gives them a premiium monetised player to share their content and we offer marketing initiatives to Labels to give them homepage editorial and social media support to give them the incentive to share their videos in our player to drive more views. We enhance the existing activity that Youtube generates naturally and labels can benefit greatly to help drive more activity and conversations for new releases.

How do you want MUZU.TV to develop? What are the future plans?

MUZU is developing alongside the ever evolving digital world. We have new Console apps in production as well as bespoke iOS and Android Apps. Watch this space in 2015

For more information on MUZU go to

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Myth #1: Selling Out!


We’ve all heard it before. Don’t be a sell out! Be true to the art form, be true to yourself. Don’t sacrifice that for fame and fortune. Bla bla bla. Noble words coming from people who usually (a) aren’t in the music business or (b) are in the music business but need to hold another 2 jobs to stay afloat. Good for them! Let them make the “noble” choice but don’t let their choices influence you. Selling out is not copping out and I will explain exactly why in a minute.

The music industry is like any other industry, right? Your music is a business. You are a brand. But too often we don’t treat it like that. For some reason we think it should abide by its own laws – that those that have a true love for the artform, those that are the most gifted/talented, those that have the best songs should come out top, and those that approach it as a business should not. Wrong. Music is like any other industry, and the reason we make it so hard for ourselves, the reason we think the industry is inherently “tough” is because we don’t approach it this way.

Anything in life is about supply and demand. If there is no demand, there is no exchange. Feel free to follow the art-form and make music that you love, just remember that that does not necessarily mean that everyone else will love it or that it will be popular. If you are happy with writing, recording or performing music that is not well received commercially just remember that from a label/promoter’s point of view you’re not marketable and don’t expect to get rid of your day job.

Please note this is not coming from a place of greed, it’s simply the reality. If anyone wants to make music a career you have to treat it like a business, and with a business comes much needed research and product/service customisation to meet a need/want in the market. If you’re looking at earning your wage through being an artist, i.e. through record sales, performances and related merchandise, you might have to do what some people refer to as “selling out”. All that it means is that you’ve listened to the world’s music-taste and you’ve adapted your art to meet it so that an exchange can happen.

I say selling out is not copping out because its simply understanding the industry and giving it the respect it deserves. The music industry is far from saturated. Music listeners do not select their favourite artist and simply move on with their lives like they would with a brand of toothpaste or their favourite soft drink. There is always space to invite a new artist into their collection. The thing that makes the industry so fresh is that music gets old. Isn’t that ironic! Sure its great to listen to the classics but you can’t spend your whole life listening to the same CD over and over. You need to make room for the new, i.e. there is always demand.

Finding that demand is key to staying alive in the industry and to be able to do what you love for a living. Yes, “what you love”! Sure I write soft-rock because it comes naturally to me, but if you told me that if I had to make orchestral music or pop music in order to have a profitable music business therefore negate the need for the potentially unfulfilling day-job, hell yeah I’d do it! You mean that I’d be able to spend my working days creatively, pursuing something that has my name directly attached to it! Sign me up!

You see for me, and I’m sure for a lot of you, being creative is number one. Take away my guitar and I’ll make the best piano-ballads this year. Take away the piano and I’ll play drums in the most brilliant accompanying rhythm section to come out this summer. Whatever I have, I’ll pour my soul into it. I’ll give my all. Why? Because I LOVE music. I truly love the art-form and appreciate all aspects of it. Restrictions don’t stunt creativity, they stimulate it! A good musician can express him/herself with any instrument/any genre. Isn’t that the music ethos. The code?

Selling out is an excuse that unsuccessful people use. We are all scared of putting our heart and soul into something only for it to fail. It’s natural to use excuses to prevent us from getting hurt, to maintain that comfort zone. Please just don’t impart that disease in someone else’s head because you were too afraid to follow your own dreams. And please please don’t look at them with regret when they’re getting all the attention and living the life you’ve always wanted playing music that you could play in your sleep!

Remove the “Sell out” myth from your vocabulary. Love the artform, love all aspects of it.

Sean David is a singer/songwriter, music entrepreneur and journalist from Port Elizabeth, South Africa. For more info on what he’s been up to click here.


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